Results 1 - 10 of about 286: 
Wayne Friedman / MediaPost:
Kantar: HBO Max took 19.2% of new streaming subs in Q4, followed by Prime Video at 18.2%, with 41% of new HBO Max subs citing specific content as sign up reason   —  In the last three months of 2020, HBO Max and Amazon Prime Video pulled in the highest number of new streaming subscription video-on-demand …
Jan 20, 2021, 4:45 PM - In context

Parks Associates: 20% of US broadband households currently use ad-supported streaming services and 15% use a freemium service, like Peacock   —  Twenty percent of U.S. broadband households currently use an ad-supported OTT service, and 15% use a “freemium” service, according to Parks Associates research.
Dec 31, 2020, 4:55 PM - In context

Karlene Lukovitz / MediaPost:
Survey: US consumers used seven SVOD and free streaming services in October, up from five in April; 47% used free services in October, up from 39% in April   —  - by Karlene Lukovitz @KLmarketdaily, Yesterday  —  U.S consumers who stream now use seven subscription video-on-demand (SVOD) …
Dec 18, 2020, 5:15 PM - In context

Wayne Friedman / MediaPost:
Samsung Ads, Samsung's smart TV ad sales group, launches Samsung Measurement, which will provide data for linear and streaming ads   —  Samsung Ads — the TV manufacturer's smart TV advertising sales group — is starting up Samsung Measurement, with General Motors and its agency Dentsu Aegis as its first clients.
Dec 15, 2020, 11:45 AM - In context

Wayne Friedman / MediaPost:
NBC Universal says Peacock, which launched in mid-April, now has 26M subscribers, up from 22M in October, and is seeing strong advertising demand   —  NBCUniversal's Peacock, its advertising video-on-demand streamer, has now climbed to 26 million subscribers and is seeing strong advertising demand.
Dec 9, 2020, 9:05 AM - In context

Karlene Lukovitz / MediaPost:
YouTube TV to lose 19 Fox regional sports networks owned by Sinclair as of October 1, as a result of failed renewal negotiations between Google and Sinclair   —  YouTube TV subscribers will lose 19 Fox regional sports networks owned by Sinclair Media as of October 1, as a result …
Sep 30, 2020, 8:30 AM - In context

Sara Guaglione / MediaPost:
Group Nine's NowThis is launching NowThis Earth, a new video-first channel offering daily news coverage on climate, sustainability, biodiversity, and more   —  Group Nine Media brand NowThis has launched a new channel called NowThis Earth, dedicated to daily news coverage of climate …
Sep 28, 2020, 10:15 PM - In context

Laurie Sullivan / MediaPost:
YouTube to make engaged-view video ad conversions, which occur after users view 10+ seconds of a skippable ad but don't click, a standard metric this year   —  Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can't compare them across ad formats.
Sep 14, 2020, 3:30 AM - In context

Rob Williams / MediaPost:
Apple to enable offer codes that publishers can create to unlock offers for use by readers using iPhone or iPad apps to read newspapers and magazines   —  Apple soon will give publishers another way to offer subscriptions to readers who use apps to read newspapers and magazines on their iPhones and iPads.
Sep 11, 2020, 8:55 AM - In context

Wayne Friedman / MediaPost:
Standard Media Index: cable news networks' primetime ad revenue rose to $158.7M in the period from May to July, a 31.5% increase over the three months prior   —  In this big political election year, cable TV news networks have seen 30%-plus prime-time advertising revenue growth — with Fox News Channel the strongest performer.
Sep 5, 2020, 6:15 PM - In context




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