Results 11 - 20 of about 723: 
Andrew Blustein / Adweek:
Xandr says it now reaches 90% of the US population, having added A+E Networks and Crown Media; CEO says video comprises almost 40% of all spend through Xandr   —  Ad-tech unit's chief eyes publisher and telco tie-ups to boost international expansion  —  Following months of departures and shakeups …
Nov 18, 2020, 6:00 PM - In context

Jason Lynch / Adweek:
Nielsen is adding addressable ads to national TV measurement and will begin sharing data from 55M smart TVs and set-top boxes in the first half of 2021   —  Company will begin sharing data from 55 million smart TV and set-top box devices next year  —  For several years, networks and marketers alike …
Nov 10, 2020, 9:35 AM - In context

Scott Nover / Adweek:
Profile of Decision Desk HQ, the first outlet to call the 2020 and 2016 presidential elections, which makes money by providing data to other media companies   —  The company was founded in 2012 by a former truck dispatcher  —  The US presidential election is taking a long time to wrap up.
Nov 6, 2020, 3:20 PM - In context

Lucinda Southern / Adweek:
WaPo launches Signal, a first-party tool for ad buyers that combines consumption data with contextual ad targeting ability to ensure more accurate ad delivery   —  New in-house tool Signal taps first-party data for the publisher's network  —  The Washington Post has developed …
Nov 3, 2020, 6:10 PM - In context

Kelsey Sutton / Adweek:
Nielsen will include ads watched on YouTube apps on CTVs in its YouTube campaign measurements, which already cover mobile and digital screens, from 2021   —  First phase, arriving in 2021, comes as viewership has soared  —  The move will let media buyers and sellers track audiences across …
Oct 15, 2020, 2:50 PM - In context

David Cohen / Adweek:
NBC and Twitter extend Olympics content partnership for the delayed Tokyo games and for the 2022 Olympics, with exclusive daily original programming for Twitter   —  The pact covers the rescheduled 2020 Summer Games in Tokyo, 2022 Winter Games in Beijing  —  Covid-19 bumped the 2020 Summer Games …
Oct 6, 2020, 1:05 PM - In context

Jason Lynch / Adweek:
AMC+, AMC Networks' streaming service, is available without a cable subscription for the first time as it debuts on Apple TV Channels and Prime Video Channels   —  Networks AMC, BBC America, IFC and SundanceTV go direct-to-consumer for first time  —  AMC+ subscribers will get early access …
Oct 2, 2020, 9:40 AM - In context

Sara Jerde / Adweek:
Vox Media launches Concert Ad Manager, a self-serve ad tool to create, submit, and track ads across properties on its marketplace, Concert   —  Concert Ad Manager will allow advertisers to reach audiences at scale  —  Further investing in its offerings for marketers, Vox Media has launched …
Sep 29, 2020, 12:45 PM - In context

Kelsey Sutton / Adweek:
Magna: national TV ad sales fell 30% YoY in Q2, its worst quarter on record, while linear media ad sales were down by 38% YoY   —  Q2 was national TV ad sales' worst quarter on record, according to Magna  —  Linear advertising will be helped along by record-level political ad spend later in the year.
Sep 16, 2020, 5:00 PM - In context

Ronan Shields / Adweek:
Amazon has added Twitch inventory to Amazon Advertising, making it easier for media buyers to include Twitch audiences in their programmatic ad campaigns   —  The streaming network is now part of Amazon Advertising  —  Twitch inventory has been opened up to Amazon Advertising customers.  Source: twitch
Sep 13, 2020, 1:40 PM - In context




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