Results 21 - 30 of about 723: 
Kathryn Lundstrom / Adweek:
TAG debuts a $10K/year brand safety certification program to prevent ad misplacement and fraud, with 112 companies certified, including Facebook and Google   —  Over 100 companies are already certified, including Amazon and Google  —  According to TAG, 112 companies are already certified under the program …
Sep 10, 2020, 5:15 PM - In context

Kelsey Sutton / Adweek:
EyeQ, ViacomCBS' video advertising service, will unify digital video buying across CBS Interactive, Pluto TV, and Viacom video   —  Part of upfront talks, EyeQ will unify digital video buying across CBS Interactive, Pluto TV and Viacom video  —  Key insight:
Aug 4, 2020, 12:50 PM - In context

Kelsey Sutton / Adweek:
Bozoma Saint John, veteran of Uber, Apple, and Pepsi-Cola, is joining Netflix as CMO, succeeding Jackie Lee-Joe, who joined Netflix a year ago   —  Marketing heavy hitter succeeds Jackie Lee-Joe after just a year  —  Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer.
Jun 30, 2020, 4:15 PM - In context

Ronan Shields / Adweek:
Sell-side ad tech company Rubicon Project, which merged with Telaria in April, rebrands as Magnite   —  New branding unveiled three months after official union  —  Rubicon Project has rebranded as Magnite, as the sell-side ad-tech company aims to convince investors that it is more than the sum …
Jun 30, 2020, 8:55 AM - In context

David Cohen / Adweek:
Spotify adds video ads to Ad Studio, its self-serve ad platform, in Canada, UK, and the US, and says 50% of its advertisers used it in May, up from 11% in March   —  They will debut in Canada, the U.K., the U.S. and with select advertisers in other test markets
Jun 17, 2020, 9:10 AM - In context

Mary Emily O'Hara / Adweek:
BET to launch $25M Content for Change campaign on June 19, partnering with civil rights groups to create short-form programming around racial justice   —  Through Content for Change, it's partnering with civil rights groups on its platforms  —  BET, a subsidiary of ViacomCBS …
Jun 12, 2020, 10:00 AM - In context

Jason Lynch / Adweek:
AMC Networks and The Weather Channel join the OpenAP consortium, an advanced advertising platform encompassing Fox, NBCU, ViacomCBS, and Univision   —  Advanced advertising platform pulls further ahead of rival Xandr Invest  —  OpenAP is expanding again.  —  AMC Networks and The Weather Channel …
Jun 2, 2020, 10:25 AM - In context

Adweek has been acquired by Shamrock Capital, an investment firm with ~$1.9 billion of assets in the media, entertainment, and communications sectors   —  Deal to significantly expand reach of leading media and events company  —  Shamrock Capital, a Los Angeles-based investment firm …
Jun 2, 2020, 7:45 AM - In context

Jason Lynch / Adweek:
Disney moves back ad sales and media distribution divisions to its Media Networks group, following the departure of Kevin Mayer   —  Media distribution team also moving from company's DTCI segment, effective immediately  —  Key insights:  —  Disney streaming head Kevin Mayer's surprise exit …
May 21, 2020, 7:55 AM - In context

Scott Nover / Adweek:
Google Preferred to be replaced by YouTube Select, a global offering for premium advertisers with a package specifically for YouTube content on connected TVs   —  Called YouTube Select, it includes connected TV usage for the first time  —  Key Insight:  — The offering will help Google monetize …
May 19, 2020, 8:45 AM - In context




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