Results 51 - 60 of about 723: 
Sara Jerde / Adweek:
Bob Cohn named president and managing director of The Economist to oversee the print business and expand its subscription and digital offerings   —  With a focus on print, subscriptions and digital offerings  —  Bob Cohn, formerly the president of The Atlantic, has been named …
Jan 14, 2020, 2:05 PM - In context

David Cohen / Adweek:
Pandora debuts Test & Tune, a suite of audience measurement tools in open beta that provide insights into campaigns' effectiveness while they are underway   —  The audio-streaming platform has rolled out the feature in open beta  —  Audio-streaming platform Pandora has a new way for advertisers to track campaigns.
Jan 14, 2020, 10:55 AM - In context

Jason Lynch / Adweek:
FX on Hulu to launch on March 2; going forward, FX will premiere 2-3 episodes in the first week, even on its linear networks, then release episodes weekly   —  Company had ‘hit a ceiling’ as a basic cable network  —  Key Insights:  —  For more than a decade, FX Networks has honed its brand as a premium basic cable network.
Jan 11, 2020, 11:45 PM - In context

Kelsey Sutton / Adweek:
Nielsen debuts beta version of its addressable TV ad platform with A+E, AMC, CBS, Discovery, Fox, NBCU, and WarnerMedia; commercial rollout expected in H2 2020   —  Seven major programmers are onboard  —  Less than a year after creating a video advertising group dedicated …
Jan 7, 2020, 1:30 PM - In context

Sara Jerde / Adweek:
Bustle Digital Group launches Input, a consumer tech news site, with no advertisers and a custom CMS that it says will be used across its brands by June 2020   —  Why BDG thinks its new CMS will draw readers and entice advertisers  —  Bustle Digital Group has a reputation of swooping …
Dec 17, 2019, 3:55 AM - In context

Mónica Marie Zorrilla / Adweek:
Stuart Emmrich, who spent ~17 years as The New York Times' Styles editor, named editor of Vogue.com, a newly created role that reports to Anna Wintour   —  He will oversee digital content and report directly to Anna Wintour  —  Condé Nast said today it has named Stuart Emmrich as Vogue.com's first editor.
Dec 16, 2019, 4:40 PM - In context

Ronan Shields / Adweek:
News Corp, Insider, SHE Media, and Chegg join the independent ad-tech coalition Prebid   —  Other notable names to join the independent ad-tech coalition include Chegg and SHE Media  —  As publishers look to reduce their reliance on the ad-tech industry's dominant players …
Dec 13, 2019, 9:35 AM - In context

David Cohen / Adweek:
Pandora begins testing interactive voice ad functionality, with Nestlé, Comcast, Unilever, and others participating in the initial test group   —  The audio streaming service has its own native voice assistant  —  Audio streaming service Pandora is expanding on the Voice Mode native voice assistant …
Dec 13, 2019, 7:45 AM - In context

Sara Jerde / Adweek:
Bloomberg has bought The Atlantic's CityLab, its first acquisition since Businessweek in 2009; CityLab will continue to operate as a standalone site and brand   —  The brand will continue to operate as a standalone entity  —  Another media acquisition is afoot.
Dec 10, 2019, 1:30 PM - In context

Kelsey Sutton / Adweek:
Survey of 2,000+ US users: 50% plan to subscribe to new OTT services, of which 64% intend to downgrade/cancel existing subs; say they spend ~$76/month on video   —  Key insights:  — Half of those polled intend on subscribing to new OTT services—but many of them will downgrade or cancel existing video services to do so.
Dec 6, 2019, 5:30 PM - In context




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