Results 21 - 30 of about 1205: 
Max Willens / Digiday:
How Slate uses first-party data to match listeners of its podcasts with visitors across its websites to improve ad targeting and achieve campaign goals   —  Slate built the foundation of its first-party data strategy on its audience's ears.  —  The digital news publisher and podcast pioneer …
Nov 10, 2020, 3:30 AM - In context

Tim Peterson / Digiday:
Despite a growth in YouTube's connected TV viewership, creators hesitate to overhaul their content strategies to suit a bigger screen as mobile still dominates   —  Many YouTube viewers consider the digital video platform to be akin to TV, and they are increasingly watching its content on TV screens.
Nov 8, 2020, 3:50 AM - In context

Lara O'Reilly / Digiday:
How California's Prop 24, which passed on Tues. and will replace its current data privacy law, affects publishers, like limiting “sharing” of consumers' data   —  California voters on Tuesday night voted to pass Proposition 24, otherwise known as the California Privacy Rights and Enforcement Act …
Nov 7, 2020, 1:50 AM - In context

Tim Peterson / Digiday:
An in-depth look at the fall of CNN's Great Big Story short-form video subsidiary, founded in 2015, which failed to meet sales goals and turn a profit   —  On the morning of Sept. 22, employees at Great Big Story received some good news.  The digital video publisher's biggest advertiser …
Nov 3, 2020, 8:15 AM - In context

Steven Perlberg / Digiday:
NYT says the NYT Cooking newsletter, its second most popular newsletter, has 4M subs; monthly unique visitors to Cooking are up 66% YoY during the pandemic   —  As the world shut down this spring, The New York Times dropped the paywall to its What To Cook collection.
Nov 2, 2020, 5:31 PM - In context

Lara O'Reilly / Digiday:
Interview with Petra Wikström, director of public policy at Schibsted, on joining the Coalition for App Fairness to pressure app store owners to change rules   —  Nordic publishing giant Schibsted became one of 20 new members of the recently formed Coalition for App Fairness earlier this month.
Oct 30, 2020, 1:25 PM - In context

Max Willens / Digiday:
Advertisers have started sponsoring and placing ads in Substack newsletters, with some creators turning ads into their primary source of income   —  To badly paraphrase Jeff Goldblum's character in “Jurassic Park,” Dr. Ian Malcolm — ads find a way.  —  Over the past few months …
Oct 23, 2020, 12:20 PM - In context

Lara O'Reilly / Digiday:
The Economist says subscriptions and circulation accounted for two-thirds of its £326M revenue in the year ending March 31, as it focuses on retaining subs   —  Bob Cohn joined The Economist Group in February after more than a decade at The Atlantic, where he served on both sides of the fence …
Oct 21, 2020, 1:55 PM - In context

Steven Perlberg / Digiday:
The Atlantic has new NY offices and had record subscriptions but is stuck in a long CEO selection process and has been posting losses since its staff expansion   —  During a rambling press conference last month, U.S. president Donald Trump blasted the Atlantic as “a second-rate magazine,” …
Oct 20, 2020, 1:00 PM - In context

Mike Madarasz / Digiday:
Jim Cooper named editor-in-chief of Digiday, which he joined in June as managing editor   —  Quality over quantity is a core value at Digiday Media.  We're relentlessly focused on making sure that comes through in everything that we do and oftentimes, that starts with our editorial coverage and design.
Oct 20, 2020, 11:45 AM - In context




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