Results 11 - 20 of about 290: 
Sara Guaglione / MediaPost:
Group Nine's NowThis is launching NowThis Earth, a new video-first channel offering daily news coverage on climate, sustainability, biodiversity, and more   —  Group Nine Media brand NowThis has launched a new channel called NowThis Earth, dedicated to daily news coverage of climate …
Sep 28, 2020, 10:15 PM - In context

Laurie Sullivan / MediaPost:
YouTube to make engaged-view video ad conversions, which occur after users view 10+ seconds of a skippable ad but don't click, a standard metric this year   —  Advertisers have been challenged to determine the impact of video ad campaigns on conversions when they can't compare them across ad formats.
Sep 14, 2020, 3:30 AM - In context

Rob Williams / MediaPost:
Apple to enable offer codes that publishers can create to unlock offers for use by readers using iPhone or iPad apps to read newspapers and magazines   —  Apple soon will give publishers another way to offer subscriptions to readers who use apps to read newspapers and magazines on their iPhones and iPads.
Sep 11, 2020, 8:55 AM - In context

Wayne Friedman / MediaPost:
Standard Media Index: cable news networks' primetime ad revenue rose to $158.7M in the period from May to July, a 31.5% increase over the three months prior   —  In this big political election year, cable TV news networks have seen 30%-plus prime-time advertising revenue growth — with Fox News Channel the strongest performer.
Sep 5, 2020, 6:15 PM - In context

Sara Guaglione / MediaPost:
Vogue B2B title Vogue Business, with an audience of 340K, launches a membership program for $220 a year with an advanced tier for $1,260 per year   —  Vogue Business has launched a membership program, after attracting an audience of 340,000 in the 18 months of its running.
Sep 5, 2020, 7:45 AM - In context

Karlene Lukovitz / MediaPost:
Digital Entertainment Group: total consumer home entertainment spending was up 26% YoY to $15.1B in H1 2020 with spending on digital formats up 37% YoY   —  In another perspective on the streaming video lift driven by the pandemic's stay-at-home mode, preliminary sales data …
Aug 21, 2020, 2:00 PM - In context

Karlene Lukovitz / MediaPost:
Magnite survey: around 40% of “persuadable” undecided voters do not subscribe to cable or satellite TV, but 70% subscribe to an ad-supported streaming service   —  Some 40% of “persuadable” voters — meaning the 30% who identify as independent or undecided — do not subscribe to cable or satellite TV.
Aug 18, 2020, 3:05 AM - In context

Sara Guaglione / MediaPost:
Bustle Digital Group names Kathy Lee editorial director of women's style site The Zoe Report   —  Bustle Digital Group has hired Kathy Lee as editorial director for women's style site The Zoe Report.  —  Lee was previously accessories director at Hearst's Fashion Group, where she styled content across brands.
Aug 12, 2020, 10:45 AM - In context

Condé Nast's healthcare advertising unit introduces Obsidian, a cookie-less audience tracking tool available through CitizenNet, its marketing service   —  Conde Nast's unit for healthcare advertising last week touted its new technology to track its digital audience without using cookies …
Jul 29, 2020, 2:05 AM - In context

Karlene Lukovitz / MediaPost:
WarnerMedia says that 23% of HBO Max users are between 18 and 24 and that Friends is the most watched show on the streaming service   —  Although not providing any actual data, WarnerMedia yesterday released a few more statements about the performance of its two-month-old HBO Max streaming service …
Jul 28, 2020, 3:05 PM - In context




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