Mediagazer: Foursquare and SPIN Magazine Turn SXSW Into Musical Scavenger Hunt (Jennifer Van Grove/Mashable!)

12:30 AM ET, March 7, 2010

Top News:

Erick Schonfeld / TechCrunch:

Andreessen's Advice To Old Media: “Burn The Boats” — Legend has it that when Cortes landed in Mexico in the 1500s, he ordered his men to burn the ships that had brought them there to remove the possibility of doing anything other than going forward into the unknown.

Discussion: TeleRead and TomsTechBlog.com

Diane Mermigas / BNET:

And the Oscar Goes... Anywhere in Digital Media Consumers Want — The retransmission fee stand-off between Walt Disney's WABC-TV and Cablevision that could prevent some east coast viewing of Sunday's Academy Awards is just the latest stress crack in a strained television and film landscape.

Discussion: Multichannel, MediaPost, Wall Street Journal and Editors Weblog

Staci D. Kramer / paidContent:

Cablevision, Disney Take WABC Fee Dispute To The Wire On Oscar Eve — Get ready for some impromptu Oscar parties at New York-area households with Verizon FiOS or satellite if Disney (NYSE: DIS) and Cablevision (NYSE: CVC) don't find a way over a two-year impasse by 12:01 a.m. Sunday.

Discussion: Media Decoder

Jennifer Van Grove / Mashable!:

Foursquare and SPIN Magazine Turn SXSW Into Musical Scavenger Hunt — For complete SXSW coverage, check out Mashable's SXSW channel. — Popular music magazine SPIN is going geeky for South by Southwest's music festival, integrating custom Foursquare badges into its event presence and rewarding …

Richard Pérez-Peña / New York Times:

A Cover Ad That Mimics a Newspaper's Front Page — The entire first page of The Los Angeles Times on Friday was an ad that looked, in part, like the front page of The Los Angeles Times, as the newspaper again tested the accepted limits on where ads can be published and how they can blur the boundary with news.

Discussion: ChasNote, The Huffington Post and The Wrap

Reuters: L.A. Times sells Disney front page for movie ad

Lynette Rice / Hollywood Insider:

Exclusive: ‘Fringe’ picked up for a third season — Sci-fi fans who may be concerned about the state of the genre on network TV (we're looking at you, V and FlashForward) have at least one reason to rejoice: EW has learned exclusively that Fox has picked up Fringe for a third season.

Discussion: The Wrap, TVbytheNumbers and New York Magazine

Maria Elena / Show Tracker:

Conan Twitter Tracker: How Conan Met Sarah — Ok, Conan, you're not such a bad guy, after all. We admit that for a while Friday we thought @LovelyButton was a figment of your Twitter imagination (read: Freckles and the gang), but now that we've actually spoken to her and have seen firsthand …

Discussion: New York Magazine, Mediaite and TechCrunch

Emilybraham / Online Journalism Blog:

Summary of “Magazines and their websites” - Columbia Journalism Review study by Victor Navasky and Evan Lerner — The first study of magazines and their various approaches to websites, undertaken by Columbia Journalism Review, found publishers are still trying to work out how best to utilise the online medium.

Vanessa Thorpe / Guardian:

The gender gap on the small screen — Study finds that females who do appear on television are often in soaps or on news to discuss ‘softer’ topics — Although there are more females, by a head or two in every 100, than there are males in the British population, on television women are still a distinct minority.

Dan Frommer / Silicon Alley Insider:

Cisco Wants To Kill Your Cisco Set-Top Box With Another Cisco Set-Top Box (CSCO, CMCSA, AAPL) — Cisco's plan to rule the Internet will be unveiled next week during a press event on March 9. What is it? — Most reports we've seen so far suggest it will have something …

Terry Heaton / Terry Heaton's PoMo Blog:

Future fame (and why it's important) — Like a lot of folks, I have a Google search RSS feed based on my name. Call it vanity or call it “reputation management,” but today's world allows a degree of feedback never known before. — Last week, I ran into (and subsequently made friends with) …

Discussion: Joho the Blog

Tracy Boyer / Innovative Interactivity:

Student journalism project evolves into humanitarian effort after deadly tsunami — In 2006, 20 UNC and Chilean students spent 10 days in Robinson Crusoe Island, off the coast of Chile, to document its land, culture, and people for their award-winning multimedia project, Chasing Crusoe.