Mediagazer: How I Ran an Ad on Fox News (SlateV)

4:25 PM ET, March 21, 2010

Top News:

Ravi Somaiya / Gawker:

How Blogs Are Becoming More Like Newspapers — The LA Times today examines how the Seattle Post-Intelligencer segued from print to exclusively online journalism. But blogging — how and why we cover the stories we cover — is going the other way and coming to resemble... newspapers.

Discussion: AdPulp

James Rainey / Los Angeles Times:

An e-model for journalism in Seattle — After the 146-year-old Post-Intelligencer folded last year, 20 of 160 employees were retained to produce an online product. — From Seattle — When a bright young reporter for the Seattle Post-Intelligencer named Monica Guzman mentioned a couple …

Discussion: The Daily Weekly

Mathew / mathewingram.com/work:

Anonymous Comments: Are They Good or Evil? — Updated: I enjoy a good debate about media-related topics pretty much any time, even when I'm supposed to be on vacation with the family in Florida. Today, in between playing shuffleboard and bocce and taking the kids to the swimming pool …

Discussion: yelvington.com, Pursuing the Complete …, John Bracken and Random Mumblings

SlateV:

How I Ran an Ad on Fox News — Slate ad critic Seth Stevenson tries out a Google service that allows you to run your own commercial on national TV for as little as $100.

Discussion: AdPulp and Ben Smith's Blog

Tim Carmody / Snarkmarket:

Why books on the iPad just might work … In the past month or so, since Apple's iPad was announced, there's been an increasing pushback against the idea that the tablet will be a meaningful stand-in for a dedicated e-reader. In particular, it seems to have really disappointed folks …

Discussion: TeleRead

Kevin Allocca / TVNewser:

‘John King, USA’ to Feature Twitter, Pundits: They ‘are In Touch With a Community. It Makes Them Valuable’ — This afternoon, TVNewser got an inside look at the first rehearsal of “John King, USA,” which officially debuts on CNN Monday. The rehearsal was broadcast online and there was plenty …

Discussion: FishBowlDC

Staci D. Kramer / paidContent:

Is FiLife Running On Borrowed Time? — Less than two months after talking up the turnaround at Dow Jones-IAC (NSDQ: IACI) personal finance JV FiLife, paidContent has learned the site's continued existence is no certainty. It survived the multiple trimmings as Barry Diller cut back on IAC's portfolio …

Peter Preston / Guardian:

Farewell, unique users - killed by the paywall — The walls going up around Wapping leave the old system of measuring readership in ruins. A new model is long overdue — As the paywalls go up, so an era ends. “Of course we expect to see the numbers of unique users of our websites come …

Kelly Carr / BusinessJournalism.org Reynolds Center …:

A Web writing bootcamp for business journalists — Writing solid stories for the Web doesn't involve a complicated formula or a new flashy set of rules. — At the core, what's important to remember are the most basic principals, the fundamental skills that serve as a backbone for quality journalism …

Jeff Bercovici / DailyFinance:

Murdoch In Over His Head? ‘NY Times’ Publisher Seems to Think So — New York Times publisher Arthur Sulzberger thinks Rupert Murdoch's frequent denunciations of Google are proof that the News Corp. chairman doesn't understand the internet. “To start picking on these companies strikes …

Steve Herrmann / The Editors:

BBC News linking policy — How often do you click on the external links we add to stories on the BBC News site? — How useful are they, and how could they be better? — We are looking at the way we do links to other sites, and I'm interested to know what you think.

Discussion: Online Journalism Blog