Mediagazer: Reading Rainbow Could Return, Host Hints on Twitter (Jason Boog/GalleyCat)

12:45 PM ET, March 22, 2010

Top News:

Richard Pérez-Peña / New York Times:

Effort at Wall Street Journal to Attract More New Yorkers — Maybe newspapers really are dying, as some media analysts have been predicting for decades, but apparently that does not apply to newspaper wars. A doozy is shaping up at the moment between The Wall Street Journal and The New York Times.

Discussion: The Wire, Media Decoder, Crain's New York Business, New York Observer, Romenesko, Fitz & Jen, Michael Calderone's Blog, New York Magazine, City Room, Talking Biz News and Silicon Alley Insider

Media Buyer Planner:

WSJ's Attempt to ‘Kill’ New York Times Debuts April 12 — The Wall Street Journal's New York section will debut April 12, will average 12 pages, and will be included in copies distributed in the New York market. — It is the paper's biggest move yet away from its roots, writes The New York Times.

Discussion: New York Observer and Media Decoder

Jxpaton / John Paton's Blog:

The Change So Far. And Still So Far To Change — Today marks my 49th day on the job as Chief Executive Officer of Journal Register Company. — I promised you, with your help, to craft a plan to transform our Company from a newspaper company to a multi-platform news and information company serving …

Discussion: Editor and Publisher and Romenesko

Mike Taylor / FishBowlNY: Journal-Register CEO John Paton: We Want Fewer Suits, More Gumshoes

Robert Andrews / paidContent:

Paywall On-Ramps Get A Workaround — Remember BugMeNot.com? The site was started in 2003 to let users, peeved by a growing crop of news site registration walls, borrow someone else's login. — Seven years on - for registration wall workaround, read pay wall hack.

Discussion: eMedia Vitals and FishBowlNY

Ravi Somaiya / Gawker:

Fox News Says Healthcare Reform is the Beginning of Armageddon — Healthcare reform has passed. It's not perfect, but it's better than nothing and almost universally a good thing. Unless you're Fox News or Sarah Palin, in which case it's the end of the world. We watched today's apocalyptic coverage, mystified.

Discussion: FrumForum, The Daily Dish, TVNewser, CJR, The Awl, blogs.tampabay.com, Media Matters for America, New York Times and The New Yorker Blog

Howard Kurtz / Washington Post:

Media Notes: Journalism's slide into health-debate weariness — It was the story that refused to die. — Sunday's last-gasp passage of President Obama's health care bill will finally liberate the journalists who have been chained to this complicated, arcane, often tedious story for 14 long months.

Discussion: Romenesko, New York Times and FishBowlNY

Hollywood Reporter:

Conan-Fox talks resume amid ‘Idol’ offer — THR EXCLUSIVE — After a two-week stall, Fox and Conan O'Brien have resumed talks about a potential late-night talk show fronted by the former “Tonight Show” host. — But a wrinkle in the courtship has emerged that involves the biggest show on television …

Discussion: Broadcasting & Cable, The Huffington Post, The Wire, TVWeek.com, E! Online, New York Magazine and EW.com

Brian Stelter / New York Times:

Doctor on ‘Nurse Jackie’ Will Post to Twitter in Real Time — Shows on every major network have tapped Twitter for plotlines and punch lines. This month even Homer Simpson got in on the act, punishing Bart by telling him to tweet his every action “even though I don't know what Twitter is, and have no desire to find out.”

Discussion: WebNewser and New York Magazine

New York Magazine:

The O in Network — Can Oprah the channel succeed without Oprah the talk-show star? — On a spring day in 2007, David Zaslav walked into an intimate, living-room-style conference room on the second floor of Harpo Studios in Chicago and sat down next to Oprah Winfrey.

Discussion: Company Town