Mediagazer: Tumblr: 'We're pretty opposed to advertising' (Mark Milian/L.A. Times Tech Blog)

6:45 PM ET, April 17, 2010

Top News:

Tumblr: 'We're pretty opposed to advertising' — NEW YORK — Tumblr is drawing up all kinds of off-the-wall methods to make money from its micro-blogging and social-networking website. Founder David Karp and his 11-person team hasn't quite struck gold yet, but they refuse to venture …

Jason Fell / Folio:

RBI to Shut Down Remaining 23 Magazines — Parent Reed Elsevier to hold onto Variety, other brands. — About nine months after putting the brands published under the U.S. arm of Reed Business Information on the block again, Reed Elsevier announced today that it is closing down the magazines …

Discussion: paidContent, Private Frazer's Doomed … and MinOnline

John Eggerton / Broadcasting & Cable:

MAP Asks FCC to Reconsider Comcast/NBCU Comment Extension Decision — Commission denied group's 45-day extension request — Media Access Project (MAP) Friday (April 16) asked the FCC to reconsider its decision denying MAP's request for a 45-day extension on the comment period for the Comcast/NBCU merger …

Discussion: rbr.com

Monica Hesse / Washington Post:

For cutting-edge TV, look to the Web — The International Academy of Web Television revealed its selections last week for the best original online programming at the Streamy Awards in Los Angeles. Nearly 200 shows were nominated for 35 categories on the live-streamed show …

Gavin O'Malley / MediaPost:

Report: Android Ad Impressions Up Sharply — Android ad impressions increased by 72% from February to March, according to mobile ad network Millennial Media. Millennial, which claims that its mobile ad network reaches 83% of 72 million mobile Web users nationwide, reports that Android's OS …

Discussion: paidContent

David Cohen / WebNewser:

Main Street Connect Eyes Connecting with Entrepreneurs to Launch Hyper-Local News Sites — The Daily Norwalk, a hyper-local news site focused on Norwalk, Conn., that recently launched in beta, is the first example of what national community news company Main Street Connect is trying to accomplish.

Billy Silverman / The Huffington Post:

Regulators Approve Movie Box Office Futures Market — LOS ANGELES — U.S. regulators on Friday approved the creation of a futures market for trading in forecast box-office receipts, but major Hollywood studios immediately trumpeted a bill that would ban it.

Discussion: mediaelites

James Rainey / Los Angeles Times:

ON THE MEDIA: Don't close the door on The Entryway so fast — The blog by two young white journalists who have moved in with Latinos in a multi-family MacArthur Park apartment could yet yield good work. — We hear a fair amount about journalism's failure to cover local news, particularly in poor communities.

Will Sturgeon / themediablog.typepad.com:

A “first class” performance by Cameron and ITV — Pundits, journalists and news reporters tried hard to talk in professional terms about David Cameron's poor showing in the UK's first ‘Leaders Debate’ but some critics were slightly less subtle. ITV be wishing it had read more carefully …

Discussion: Guardian

Mallary Jean Tenore / Poynter Online:

Some Cheer, Jeer AP Change from ‘Web site’ to ‘website’ — When the AP Stylebook announced via Twitter that it was changing the style for “Web site” to “website,” some users let out shouts of praise: “Finally!” “Yes!!!” “Yeeha!” — The reactions aren't surprising …

Discussion: AP Stylebook Online, Common Sense Journalism, Mashable!, Faster Forward, The News About The News, Change of Subject and nickjungman's posterous

Ryan Chittum / CJR:

Goldman Sachs Fraud Charges Are a Business-Press Win — The New York Times's Louise Story and Gretchen Morgenson score a major scoop this morning with news that the SEC is charging Goldman Sachs with fraud over its structuring of CDOs, saying “the bank created and sold a mortgage investment that was secretly devised to fail.”

Discussion: Felix Salmon, The Caucus, ProPublica: Blog, DailyFinance, New York Times, U.S. Securities …, Globe and Mail, The Atlantic Online, The Daily Beast, BusinessJournalism.org … and The Wire

Steve Busfield / Guardian:

Grim month for all quality dailies — The Times, which a year ago was still selling more than 600,000 copies, is now hovering just over the half-million mark — A grim month for quality daily newspapers saw large across-the-board year-on-year circulation falls in March, although the comparisons with February were less dramatic.