Mediagazer: Clay Shirky: On the necessity of waste, the power of institutions … (Joshua Benton/Nieman Journalism Lab)

4:25 PM ET, April 22, 2010

Top News:

Dawn Chmielewski / Company Town:

Hulu pushes forward with $9.95 subscription service — Hulu, the popular online site for watching television shows, plans to begin testing a subscription service as soon as May 24, according to people with knowledge of the plans. — Under the proposal, Hulu would continue to provide …

Peter Kafka / MediaMemo:

Why $10 a Month for Hulu Is Too Much. And Too Little. — Is ten bucks a month too much to pay for “Hulu Plus”? Or too little? — Perhaps both. — The Web video site is getting ready to roll out its much discussed subscription offering of $9.95 a month, the Los Angeles Times reports.

Discussion: NetNewsCheck Latest, The Next Web, The Wire and Company Town

Stephanie Clifford / New York Times:

Times Company Reports Profit — The New York Times Company reported results on Thursday that reflected a turnaround driven by cost-cutting and an improved advertising market. — The Times Company reported a net income of $14.1 million for the first quarter, compared with a loss of $74.3 million in the period a year earlier.

Discussion: Sacramento Bee, Romenesko, Crain's New York Business and Gawker

Robin Wauters / TechCrunch:

New York Times Reports Q1 Profit, Digital Ad Revenues Now 26% Of Total — After significantly scaling down costs, The New York Times Company this morning announced upbeat Q1 2010 results, reporting a profit and growing digital advertising sales. — NYT's operating profit grew more than fivefold …

Discussion: The New York Times Company, The Wrap, paidContent, The Wire, eMedia Vitals and Editors Weblog

Gillian Reagan / The Wire:

New York Times Executives Take On Wall Street Journal In Earnings Call (NYT) — The New York Times Co. (NYT) executives aren't afraid of Rupert Murdoch. On the earnings call this morning, CEO Janet Robinson addressed the competition, with the Wall Street Journal's new New York section debuting on April 26th.

Discussion: The Atlantic Online, Romenesko and Silicon Alley Insider

Choire / The Awl: ‘NYT’ 1st Quarter: Online Growth Totally Eroded by Print Tailspin

Rafat Ali / paidContent:

Cheat Sheet on BusinessWeek's Relaunch, Under Bloomberg — Since we didn't get early access, but WSJ did and wrote two long stories on it, we can only make it easier for you to digest those. Hence the cheat sheet: —Michael Bloomberg was keen on buying BusinessWeek …

Discussion: Gawker, Romenesko, Folio, Wall Street Journal, Talking Biz News and The Wire

Michael Calderone / Yahoo! News:
Bloomberg launches new Businessweek, ballyhoos its influence

Discussion: Romenesko, Wall Street Journal and Talking Biz News

Ian Burrell / The Independent:

Journalism's next generation: A new wave of writers are going online to get their message across — High-quality reporting is flourishing outside traditional newsrooms. — Being the former dance critic of the The Daily Telegraph didn't make it any easier for Ismene Brown to learn business skills on the hoof.

Discussion: Editors Weblog and Press Gazette

Michael Triplett / Mediaite:

Washington Post Swings, Misses in Ramp Up for Rival TBD.com — With former Washington Post online executive editor Jim Brady getting closer to launching his local D.C. news operation TBD.com, WaPo announced a new local blogger opinion feature yesterday to tap into the news on the streets …

Discussion: All Opinions Are Local, Zombie Journalism, Washington Post and The Huffington Post

Betsy Rothstein / FishbowlDC:
Hoax or Legit? AllBritton's New Local Site Gets a Name: ‘TBD’

Discussion: WebNewser, jeffsonderman and Romenesko

Guardian:

James Murdoch at the Independent: ‘like a scene out of Dodge City’ — In common with so many problems involving young men in modern London, it was a squall about reputation and respect — After a lifetime at the helm of the world's most powerful media organisation and in the crosshairs of the left …

Discussion: Newser, The Wire, The Huffington Post and Financial Times

Jan Schaffer / J-Lab:

Exploring a Networked Journalism Collaborative in Philadelphia — An Analysis of the City's Media Ecosystem with Final Recommendations — In the nation's sixth largest city, a vibrant media landscape exists with niche reporting sites, legacy newspapers and an active community of creative technologists.

Discussion: eMedia Vitals blogs, Citizen Media Law Project and Romenesko

Joshua Benton / Nieman Journalism Lab:

Clay Shirky: On the necessity of waste, the power of institutions, and the safety of the infinite time horizon — Internet thinker Clay Shirky and veteran investigative journalist Walter Robinson came to Harvard this week to talk about how the Internet has changed the art of digging up dirt on powerful institutions.

Discussion: Big Journalism, Romenesko and Harvard Kennedy School

Brian Stelter / Media Decoder:

Bloomberg Signs Willow Bay to Cover Milken Conference — Bloomberg Television has signed Willow Bay, the former CNN business anchor, as a special correspondent for next week's Milken Institute Global Conference. — The short-term hiring of Ms. Bay, the wife of the Disney chief executive Robert Iger …

Discussion: MarketWatch, TVWeek.com, TVNewser and The Wire

Mark Sweney / Guardian:

Maurice Lévy to leave Publicis — Chairman and chief executive of French advertising giant Publicis Groupe will not seek to renew contract at end of 2011 — Maurice Lévy, the chairman and chief executive of the French advertising giant Publicis Groupe, is to step down after 40 years.

Discussion: paidContent, ClickZ, Media Buyer Planner and PRNewser

Holly Yeager / CJR:

The Future? We Hope Not — NYT's Politico Profile Paints a Scary Picture — The New York Times magazine profile of Mike Allen, the force-of-nature Politico reporter, has been much anticipated—at least in the Blackberry-dependent Washington media and politics crowd—and, after all the hype …

Discussion: FishbowlDC, Romenesko and Wonkette

Mark Leibovich / New York Times:
Mike Allen, the Man the White House Wakes Up To

Arnon Mishkin / paidContent:

Reality Check: For Many Media Companies, Google Isn't As Big A Crutch As You Think — Arnon Mishkin is a consultant focused on media and internet companies. — The easiest way to clear a room of internet-savvy media executives is to suggest that maybe they should close their sites to crawling …

Robert Andrews / paidContent:

Interview: Guardian's Bell Sees Mixed-Model Future On Way To Columbia — They say people who can do, and people who can't teach - but Guardian News & Media's veteran digital content director Emily Bell, who has spent the last two decades doing, says she will now marry both industry …

Discussion: Guardian and Columbia University …

Greg Sandoval / Media Maverick:

News Corp. raises bet on digital music — News Corp.—the newspaper, TV, and film company built by media mogul Rupert Murdoch—sees something in digital music it likes. — News Corp. has acquired a small stake in music start-up Beyond Oblivion, which plans to enable consumer electronics makers …

Discussion: paidContent

Laura McGann / Nieman Journalism Lab:

Washington Post tool integrates Facebook with its site — In a move to create a more social experience on its site, The Washington Post has launched a new tool that integrates Facebook with how users navigate the site, allowing users to “like” any story and follow what their friends like or share …

Sebastien Provencher / The Praized Blog:
Facebook Launches Like Button for the Web: Why It Might Not Be For Your Site

Discussion: The Social, Scobleizer, paulgillin.com, AdAge, NetNewsCheck Latest, TechCrunch, GigaOM, Scripting News and Yelp Official Blog

Ben Parr / Mashable!:
Facebook to Kill Facebook Connect

Discussion: Mediaite, The Atlantic Online, MediaPost, All Facebook, Almighty Link, Soup and tag me with a spoon

Mallory Simon / This Just In:

NCAA reaches 14-year tourney deal with Turner, CBS Sports — CBS Sports and Turner inked a 14-year agreement with the NCAA. — The NCAA announced a new 14-year online and TV deal with Turner Broadcasting and CBS. — Under the $10.8 billion deal all men's basketball games …

Discussion: Multichannel, paidContent, Broadcasting & Cable and The Wire

Arthur Greenwald / TVNewsCheck:

Georgia Station Gets Innovative With iPads — Apple iPads are flying off the shelves faster than the company can manufacture them. Among the early adopters is one enterprising broadcaster that has discovered an immediate and practical application. — Last week, news anchors and producers …

Choire / The Awl:

The New Media and the Attention Economy: “Syndication” — A couple of times in the last month, Gawker Media sites have been all, “Hey that piece on your site was great, can we syndicate it?” Now, I am old. And for us olds, “syndication” is a term of art in the world of publishing things.

Discussion: Jezebel