Mediagazer: Atex will Handle Editing and Advertising Systems for Freedom … (Jim Rosenberg/Editor and Publisher)

3:20 PM ET, April 25, 2010

Top News:

Mike Shields / Adweek:

Web Video Budgets to Grow — Most marketers plan to up their online video ad spending in 2010 — Most marketers plan to up their online video ad spending in 2010 — though they'll do so despite maintaining serious qualms about the medium. — According to a survey of ad agencies commissioned …

Jim Rosenberg / Editor and Publisher:

Atex will Handle Editing and Advertising Systems for Freedom Communication's 100-Plus Papers — NEW YORK Freedom Communications Inc., owner of more than 100 newspapers, including the Orange County Register and more than two dozen other dailies, has signed a managed services contract with Atex …

Brooks Barnes / New York Times:

Advertising: A Hollywood Referee Aims to Keep Movie Ads in Bounds — LOS ANGELES — Most industries have invisible power players. In Hollywood, one of them is surely Marilyn Gordon. — Little known even inside the movie capital, Ms. Gordon is the Motion Picture Association of America's top advertising enforcer.

Discussion: Wall Street Journal, New York Magazine, The Consumerist and Company Town

Greg Linch / The Linchpen:

Rethinking our Thinking — As someone who started out as a primarily “print” reporter, my mindset — and, more specifically, my thinking — as a journalist continues to evolve after nearly eight years in the field, starting as a high school sophomore. — Computational Thinking visualized by Carnegie Mellon using Wordle.

Discussion: Lauren Rabaino

Jim Romenesko / Romenesko:

Burkle among those bidding for Philly newspapers — Los Angeles billionaire supermarket mogul Ron Burkle (left) got involved in the Inquirer/Daily News auction after being contacted by Pennsylvania Gov. Ed Rendell at the request of Philadelphia Newspapers CEO Brian Tierney.

Discussion: Philly.com

rbr.com:

Survey says TV getting the hang of the web, radio not so much — A new study from the Radio Television Digital News Association and Hofstra University finds that more TV stations are now turning their websites into a profit center. At the same time, radio station websites making money or breaking even suffered a slight decline.

Discussion: Broadcasting & Cable

Ryan Lawler / NewTeeVee:

Report: One Quarter of Online Videos Are Viewed in Primetime — For years, online video has been viewed primarily as a time-wasting activity that happens during work hours or when people aren't near a TV or other forms of entertainment. But that could be changing, as new data from Scanscout suggests …

Alfred Hermida / Reportr.net:

How print dominates the design of newspaper websites — In his presentation at ISOJ, Nuno Vargas, University of Barcelona (Spain) talked about how news and information is graphically presented online. — His paper (PDF) discusses whether the design of online newspapers shows they are embracing …

Andrew Vanacore / Associated Press:

Wall Street Journal revs up New York Times rivalry — NEW YORK — It might be the last great American newspaper war. And Rupert Murdoch intends to win it. — He has made a career of grabbing readers and advertisers from competing newspapers, and now he is racheting up the challenge …

Deadline.com:

MOST RECENT RICHEST DEAL; Paramount Gets Sacha Baron Cohen Film (After Actor & Agency Get Studio's Goats) — BREAKING NEWS! UPDATE 11:30 AM: Paramount and agencies are now threatening to send those goats to us if we write any of this. But here goes anyway: as comedians like to say …

Discussion: FirstShowing.net, The Playlist and New York Magazine

Andy Plesser / Beet.TV:

Writers Guild Explores Rules for Uncharted Online Video World — SAN FRANCISCO — The Writers Guild of America, the big trade union representing film and television writers, is developing rules around writing original online video content. — Spearheading the effort is Tamara Krinsky …

Cory Doctorow / Boing Boing:

Google highlights fair use defense to YouTube takedowns — Google has improved highlighted its ContentID copyright enforcement system for YouTube, a “fair use” button for people who've had their videos taken offline (like all those people who created Hitler/Downfall parodies).

Discussion: Google Public Policy Blog and VentureBeat