Mediagazer: Inside Brazil's Advertising Startup Boom (Sarah Lacy/TechCrunch)

8:35 AM ET, May 3, 2010

Top News:

Conan O'Brien on ‘60 Minutes’: The Comedian Talks Jay Leno, NBC, His Beard … During tonight's episode of ‘60 Minutes,’ correspondent Steve Kroft traveled to Seattle to catch up with Conan O'Brien. The comedian — who recently announced a deal with TBS for a late-night show to start later this fall …

Discussion: Z on TV, PopWatch, blogs.tampabay.com, The Biz Blog, Mediaite, The Wrap, Media Decoder and The Huffington Post

Bill Carter / New York Times:

NBC Changes Strategy of Cutting Prime-Time TV Costs — LOS ANGELES — For Jeff Gaspin, handed the task of pulling NBC's prime-time schedule out of a long, precipitous slide, the first priority is reality — as a concept, not a program genre. — “This is the first year in quite …

CBS News:

Conan Breaks Silence on “Tonight Show,” NBC Exit — O'Brien Tells “60 Minutes” Not Possible Show Lost Money Under His Watch; Says Six Months Was Too Soon To Judge His Potential — (CBS) Very few things in this country galvanize public opinion like someone trying to mess around with people's preferences in the bedroom.

Discussion: New York Magazine and Hollywood Reporter

Joseph Plambeck / New York Times:

Big Paydays for Chiefs of Top Media Companies — The media industry may be going through some rough times, with the landscape changing day to day, but at least one aspect is business as usual: big paydays for the people at the top. — Top executives at the country's largest media companies continued …

Fern Siegel / MediaPost:

China Starts 24-Hour English Channel — China's biggest national news agency is set to launch its global, English-language television news network, part of efforts to expand the government's media influence abroad. Starting Saturday, May 1, China Xinhua News Network Corp. (CNC) …

Discussion: Media News

Connie Bruck / New Yorker:

The Influencer — An entertainment mogul sets his sights on foreign policy. — One afternoon in late October, Haim Saban, seated in his wood-panelled library, contemplated the results of a fourteen-month renovation of his estate. It consists of a main house and two smaller buildings …

Sharon Waxman / The Wrap:
Exclusive: Battle at the New Yorker Over Haim Saban Profile

Discussion: LA Observed

Lloyd Grove / The Daily Beast:

Obama Trounces Leno — Hungry Beast Giving Beast Women in the World — Blogs and Stories — The returns from the White House Correspondents' Dinner are in. Lloyd Grove on how the president thoroughly upstaged the king of late-night comedy at Washington's media prom. Plus, watch the nine best moments.

Discussion: Mediaite, Gawker, Vanity Fair, Speakeasy, The Daily Beast and The Wire

Times of London:

40 bloggers who really count — Meet the online writers, stars and commentators that everybody's talking about — CELEBRITY — Few professionals in the arts maintain a blog as lovingly as David Byrne, or post at such length about topics of genuine interest (one recent entry …

Sarah Lacy / TechCrunch:

Inside Brazil's Advertising Startup Boom — I just got back from a few weeks in Brazil. It was one of my last research trips for my upcoming book on entrepreneurship in emerging markets. During my last trip to the country, I wrote about the preponderance of finance multinationals …

Joseph Plambeck / New York Times:

Washington Times Seeks Buyer or Partner — The months-long upheaval at The Washington Times is continuing, as the owners of the conservative newspaper have put it up for sale. — The struggling paper is owned by News World Communications, a wing of the Rev. Sun Myung Moon's Unification Church.

Discussion: New York Magazine and Romenesko

Brian Stelter / New York Times:

Audiences, and Hollywood, Flock to Smartphones — It might be hard to imagine watching “The Office” on a screen no bigger than a business card. But tens of thousands of people — by the most conservative estimate — are already doing just that. — As Hollywood shrinks its films …

The Independent:

Stephen Glover: Times' losses won't be tolerated forever — Media Studies: Rupert Murdoch has heroically endured losses every year since he bought the paper in 1981 — On Saturday The Times endorsed the Tories for the first time since 1992. It was not obvious that it would.