Mediagazer: Yahoo CMO Steele On Ad Campaign: Word Of Mouth Isn't Enough For Us (Joseph Tartakoff/paidContent)

Joseph Tartakoff / paidContent:

Yahoo CMO Steele On Ad Campaign: Word Of Mouth Isn't Enough For Us — Yahoo (NSDQ: YHOO) announced the second phase of its $100 million international ad campaign this week—a series of ads that push Yahoo's services. The slogan: “Your favorite stuff all in one place. Make Yahoo your home page.”

Discussion: Silicon Alley Insider

Todd Shields / Bloomberg:

U.S. Lets Hollywood Disable Home TV Outputs to Prevent Piracy — The film industry can block outputs on home television equipment so studios can offer first-run movies while preventing viewers from making illicit copies, U.S. regulators said. — Temporarily disabling the outputs will …

Discussion: Boing Boing, Mediactive, Terry Heaton's PoMo Blog, Media Decoder, Company Town, paidContent, Variety and Silicon Alley Insider

Bill Carter / Media Decoder:

NBC Orders Up Three New Series — Hope to spread the message that it has a strong slate of series in development, NBC announced today that it has already ordered three more news series for the fall, on top of the J.J. Abrams spy drama “Undecovers” which the network announced it was ordering last week.

Discussion: Variety and Broadcasting & Cable

Peter Sciretta / /Film:

Avi Arad Developing Pac-Man Movie? — Producer Avi Arad has will be on hand at Namco's 30th birthday for Pac-Man on June 15th (during E3) “to make an announcement about the worldwide premiere of his newest Pac-Man project.” Of couse, “Pac-Man project” doesn't necessarily mean big screen movie, but what else could it be?

Discussion: Movieline

Meghan Keane / The Awl:

Smarkland: Nic Rad — If you're looking for publicity, getting other people to do the work for you is a pretty good trick. In the case of Nic Rad, he simply painted portraits of people who are known for self-promoting. It appears that The New York Academy of Art grad subscribes to an age-old adage …

Rachel Sklar / Mediaite:

From “Lone Wolf” to Taliban: The Disconnect In The Developing Times Square Bombing Story — Yesterday I wrote a piece for AOL News about the Times Square Bomb story (or, almost-bomb story), and the trip it had taken from “Lone Wolf” to dude with the wherewithal to hop an Emirates flight to Dubai by paying cash at the airport.

Discussion: mediabistro.com, Romenesko and The Huffington Post

Houston Chronicle:

Chronicle, other Hearst papers form business group — The Houston Chronicle and five other Texas newspapers owned by the Hearst Corp. are forming the Hearst Texas Media Group, the company announced Thursday. The new structure is designed to better serve the six communities …

Discussion: FishbowlNY

Laurie Sullivan / MediaPost:

Study: Time Spent With Display Ads Boosts Searches — Consumers who “dwell,” or linger on ads, are more likely to convert from lookers into buyers. They not only increase the time spent with the creative piece, but conduct more brand-related searches on engines and continually return …

Discussion: Andy Beal's Marketing Pilgrim

Richard Huff / NY Daily News:

CNN's new angle can be dizzying — CNN changed its onscreen look this week. — After watching for a few days, I'm certain that someone there must own stock in Dramamine. — That's because it's hard to watch CNN for any length of time without getting seasick.

Joe Pompeo / The Wire:

Following James Dolan's Lead, MSG And Live Nation Pull All Of Their Advertising From The Village Voice — Wow. — Madison Square Garden Entertainment and Live Nation have pulled all of their advertising from The Village Voice, the paper's Runnin' Scared blogger Foster Kamer explains in an item titled …

Discussion: Gawker

Discussion: Mediaite, FishbowlNY, New York Observer, The Awl and Soup

Peter Kafka / MediaMemo:

Another E-Reader? Really? Meet Borders' “Kobo.” — I don't know why every bookseller seems compelled to come out with its own e-reader. An e-bookstore, sure, but not the device. — Nevertheless, you can now place orders for Borders' “Kobo.” It costs $149, and Borders (BGP) …

Discussion: paidContent, The Stranger …, Silicon Alley Insider and TechCrunch

Newsosaur / Reflections of a Newsosaur:

MSM earn middling marks on first iPad apps — The mainstream media have earned only middling grades from consumers for their initial iPad applications, leaving plenty of room for improvement. — A quick survey at the iTunes Store found that the average user rating of the 10 …

Discussion: Mobile Media

Ryan Lawler / NewTeeVee:

CBS Will Have Full Slate of Web Video on the iPad — CBS may have the most aggressive plans to enable viewers to watch web video on the iPad, but so far, that's all they are — plans. The broadcaster has made only a limited number of promotional clips available for viewing on the tablet device …

Discussion: Mashable!, MediaPost and Engadget