Mediagazer: Why You'll Pay to Watch Ads on the iPhone and iPad (Peter Kafka/MediaMemo)

Brian Stelter / Media Decoder:

Study of Waterboarding Coverage Prompts a Debate in the Press — A study released this week of the four biggest newspapers in the United States said that in the wake of the Sept. 11, 2001 terrorist attacks, there was “a dramatic shift in coverage away from nearly a century of practice recognizing waterboarding as torture.”

Discussion: Romenesko

the nytpicker:

As A NYT Reporter, Bill Keller Freely Used The Word “Torture” To Describe Interrogation Techniques In Other Countries. — If the word torture, rooted in the Latin for “twist,” means anything (and it means “the deliberate infliction of excruciating physical or mental pain to punish or coerce"), then waterboarding is a means of torture.

Discussion: Boing Boing

Peter Kafka / MediaMemo:

Why You'll Pay to Watch Ads on the iPhone and iPad — The new iAds that Apple (AAPL) launched yesterday are interesting. But they had better be: You're going to pay to see them. — This isn't news, exactly. But consider it a reminder: AT&T's (T) switch from an unlimited data plan …

Discussion: Terry Heaton's PoMo Blog and BUS YOUR OWN TRAY

Bill Mitchell / Poynter Online:

Getting Paid the British Ways: Pay Walls, Syndication, Meters — July is looking like a big month for pay walls, with The Times and Sunday Times erecting on Friday even bigger barriers than Gannett installed Thursday on three of its newspapers sites. — Steve Outing minces no words …

Discussion: SteveOuting.com and Media Week

Discussion: Journalism.co.uk, Guardian, Media Week and The Wall Blog

Jane M. Von Bergen / Los Angeles Times:

How do people follow the World Cup? ESPN is interested — Researchers are using the tournament as a living laboratory to test how people consume sports. The results can help price advertising, deploy staffing resources and select broadcast times. — Reporting from Philadelphia …

Thom Shanker / New York Times:

Gates Tightens Rules for Military and the Press — WASHINGTON — Nine days after a four-star general was relieved of command for comments made to Rolling Stone magazine, Defense Secretary Robert M. Gates issued orders on Friday tightening the reins on officials dealing with the news media.

Discussion: Politics Daily, Big Journalism and The Huffington Post

Steve Myers / Poynter Online:

Baristanet Expands Rapidly after New York Times Exits Hyperlocal in New Jersey — With The New York Times' decision this week to close its hyperlocal, community-driven blog in New Jersey after 16 months, the newspaper is ceding the space to a veteran that prides itself on being a homegrown, sassy source of local news and commentary.

Discussion: Metaprinter

Andrew Alexander / Washington Post:

Post policies fuel reader confusion on when writers can offer opinion — When she offers opinions on cable talk shows, Cathy Areu is sometimes identified as a contributing editor for The Washington Post Magazine. — On one program, she called Sarah Palin a “fearmonger.”

Discussion: Mediaite

Robert Andrews / paidContent:UK:

How Much Money Could The Times' Paywall Bring In? — For all the scepticism about The Timeses' paywalls, one must properly define what “success” would be for the project. Murdoch is not trying to re-invent all of web culture, and the papers know that their audience will be decimated.

Alex Alvarez / FishbowlNY:

Exclusive: ESPN: The Magazine To Move From New York To Connecticut — ESPN: The Magazine is moving from its New York headquarters to Bristol, Connecticut this coming fall. — We were able to speak with someone from ESPN: The Magazine, who explained that the move didn't exactly come …

Discussion: TVNewser, GalleyCat, The Wrap, WebNewser and UnBeige

Robin Wauters / TechCrunch:

Google Adds Real-Time Stats To Blogger - To Google Analytics Next? — Blogger, Google's blog publishing platform, has just been given a useful new feature many a Blogger user will appreciate: near real-time statistics (via Louis Gray). — Dubbed Blogger Stats, the feature is available for all non-private Blogger blogs.

Discussion: Neowin.net, Erictric, Google Operating System, Digital Inspiration …, Softpedia News and Blogger in Draft

Alicia Shepard / NPR:

Taking The Lord's Name In Vain — Taking the Lord's name in vain does not go over well in some households, particularly in the South. — In a June 23 story about Tom Cruise's new action movie, Knight and Day, Morning Edition host Steve Inskeep was discussing the “Superstar” crisis in Hollywood as Cruise ages out of that category.

Discussion: Romenesko and The Awl

Kevin Allocca / TVNewser:

Simon Cowell Says He Helped Broker Morgan Deal; CNN: ‘There Is No Deal’ — The day after CNN/US President Jon Klein told B&C that the network execs “never have negotiated” with Piers Morgan, TV producer and personality Simon Cowell tells Extra, “[Morgan] was under contract to us on 'America's Got Talent …

Discussion: International Media, FishbowlNY, WebNewser, GalleyCat and UnBeige

Discussion: Mediaite, All Things CNN, The Wrap, Movieline and New York Magazine