Mediagazer: Google and Penguin: Bookending a Revolution (Jeremy Wagstaff/loose wire blog)

Wall Street Journal:

MySpace Ads Up for Grabs — News Corp. is in discussions with Google Inc., Microsoft Corp. and Yahoo Inc. about replacing MySpace's crucial search-advertising partnership with Google, which expires next month, according to people familiar with the matter. — Under the existing deal …

Discussion: Softpedia News, Pulse2, Andy Beal's Marketing Pilgrim, Reuters and TheStreet.com, more at Techmeme »

Michael Arrington / TechCrunch:

Wall Street Journal Throws A Softball To MySpace — I'm sort of scratching my head at the Wall Street Journal's article (mostly behind a paywall) that MySpace is in negotiations over some kind of new search advertising deal. — “News Corp. is in discussions with Google Inc. …

Sharon Waxman / The Wrap:

Exclusive: Relativity + Netflix Stream Pact Pushes Pay TV — In a deal that may change the landscape of pay television deals, Relativity Media and Netflix are gearing up to announce an alliance in which the online streaming service will exclusively release Relativity movies in what would otherwise …

Discussion: Online Video News, MediaMemo, Deadline.com, Go Rumors and FierceIPTV

Georg Szalai / Hollywood Reporter:

Moguls gearing up for Sun Valley confab — Moonves, Dauman, Freston among those expected to attend — SUN VALLEY, Idaho — Industry power players are getting ready for the annual post-July 4 tradition known as summer camp for moguls. — Several hundred media and tech execs, financial types …

Discussion: Wall Street Journal

Brian Stelter / New York Times:

Onion News Network's ‘Future: News From the Year 2137’ — A warning to all the people who bemoan the shoddy and salacious state of cable news: The Onion thinks it's only going to get worse. — For three years The Onion has been spoofing Fox News, CNN and MSNBC with its Onion News Network …

Decca Aitkenhead / Guardian:

Clay Shirky: ‘Times paywall will fail’ — The internet guru on the death of newspapers, why paywall will fail and how the internet has brought out our creativity - and generosity — If you are reading this article on a printed copy of the Guardian, what you have in your hand will …

Discussion: New York Observer and The Staggers

Jeremy W. Peters / New York Times:

At Yahoo, Using Queries to Steer News Coverage — Welcome to the era of the algorithm as editor. — For as long as hot lead has been used to make metal type, the model for generating news has been top-down: editors determined what information was important and then shared it with the masses.

Discussion: Search Engine Land, Technologizer, Beyond Search, Trends in the Living Networks, New York Observer, Softpedia News, Go Rumors, ResourceShelf, Editors Weblog and Techie Buzz

Jemima Kiss / Guardian:

Trust endorses 25% budget cut to BBC online services — Trust insists that likely £30m reduction would be ‘carefully targeted’ to allow growth in less commercially viable areas — The BBC Trust today endorsed a 25% budget cut to the BBC's online services as part of wider cost savings across …

Discussion: paidContent, Press Gazette and Variety

Mark Fitzgerald / EditorandPublisher.com:

Fireworks at Journal Register Co: ‘Ben Franklin Project’ Successful at All 18 Dailies — CHICAGO — All 18 Journal Register Co. dailies published a print newspaper and Website content on Sunday July 4 using only free tools available on the Internet. — The Independence Day editions …

Discussion: Shaping the Future …

StartupNorth:

Sysomos acquired — News has leaked out today that Toronto-based Sysomos, a social media monitoring firm, has been acquired by MarketWire. — As usual, the terms of the deal are not being disclosed, but we do know that, like BumpTop, Sysomos was funded out of the Growthworks Commercialization fund.

Discussion: paidContent

MG Siegler / TechCrunch:

Woot To The AP: Nice Story About Our Sale — You Now Owe Us $17.50 — Gotta love those guys at Woot. They just sold to Amazon for $110 million, but that's not stopping them from calling anyone out as they see fit. In this case, we particularly love it because they're calling out the AP …

Discussion: Woot!

Gail Shister / TVNewser:

CNN's Reinvention: 'I just hope they don't go for some young, hip, king of snark' — Why did CNN hire disgraced ex-New York Governor Eliot Spitzer and conservative columnist Kathleen Parker for its new 8 p.m. show? — “Apparently Madoff wasn't available,” deadpans CNN exile Aaron Brown (Class of '05), king of the caustic soundbite.

Discussion: Mediaite

Jeremy Wagstaff / loose wire blog:

Google and Penguin: Bookending a Revolution — (my syndicated Loose Wire column.) — As I write this two significant events are taking place: Google has said it will tie up with the American Booksellers Association—the U.S. trade group for independent bookstores—to sell ebooks.

Discussion: TeleRead