Mediagazer: As ‘Truth-O-Meter’ Spreads, Politicians Wince (David Folkenflik/NPR)

Mike Reynolds / Multichannel:

Sun Sports Should Rise With LeBron Addition — RSN's Miami Heat Ratings, Advertising Figure To Jump With James, Bosh Joining Wade — The Miami Heat wasn't the only big winner in the LeBron James free agent sweepstakes. — Sun Sports, the regional sports network that holds the team's TV rights …

Peter Kafka / MediaMemo:

LeBron James and the Giant Twitter Link — What happens when a really popular person posts a Web link on Twitter? They make a lot of traffic! So what happens when LeBron James posts a Web link on Twitter? — He makes a lot of traffic-and that traffic doesn't go away.

Discussion: Gothamist, Relevant Results and ChicagoNow

Dawn Chmielewski / Company Town:
Ari Emanuel stuffs CAA with role in ESPN's LeBron James deal

Discussion: Advertising Analysis RSS, Speakeasy, TVNewser, blogs.tampabay.com, rbr.com and J-Source

Andrew Goldman / Business Week:

Henry Blodget's Risky Bet on the Future of News — The former Net analyst, who left the industry in disgrace, is betting that it looks like his site, The Business Insider: Blaring, slide show-heavy, and bombastic — Henry Blodget is a man who will be neither easily riled nor insulted.

Staci D. Kramer / paidContent:

One Week Of Hulu Plus: Glee-Full But Not Giddy — Is Hulu Plus worth $10 a month? It all depends on the programming you like to watch, how much of it you want to access and how often. I've been using the long-anticipated subscription service from the joint venture of Disney (NYSE: DIS) …

Discussion: NewTeeVee, more at Techmeme »

Om Malik / GigaOM:

Conversation: Hulu CEO on Netflix, Hulu Plus and Broadband — Hulu CEO Jason Kilar has reason to feel pretty pleased. His three-year-old Los Angeles-based company that was given no chance to succeed (by me) has managed to not only become super successful but has also become one of the main stewards of the online video industry.

Discussion: NewTeeVee, paidContent, Fast Company and VentureBeat, more at Techmeme »

David Folkenflik / NPR:

As ‘Truth-O-Meter’ Spreads, Politicians Wince — Texas Lt. Gov. David Dewhurst woke up the other day to find the newspaper had declared on the front page that he was dead wrong. — To be precise, the Austin American-Statesman said Dewhurst had made statements about kidnapping in Phoenix that were FALSE.

Discussion: Editors Weblog and The Texas Tribune

Mathew Ingram / GigaOM:

Twitter Forces Media to Confront the Myth of Objectivity — Twitter has claimed another journalist — this time a senior editor at CNN, and a 20-year veteran of the news network. Octavia Nasr agreed to leave the company after she posted a message on Twitter expressing sadness over the death …

Discussion: Politics Daily, Fast Company, Mediaite, Editors Weblog and Mashable!

The Huffington Post:

Warren Buffett Interview In Sun Valley: Buffett Reveals His Surprising Web Habits (VIDEO) — WHAT'S YOUR REACTION? — The Oracle of Omaha may not have an iPod, iPad, or Facebook account, but, excluding email, he spends more time on the computer than Bill Gates and says YouTube has won him over.

Discussion: MediaMemo, YouTube Blog and New York Magazine

Paul Farhi / Washington Post:

National Public Radio is changing its name to NPR — No need for formalities here: National Public Radio now says it wants to be known simply as NPR. — So the Washington-based organization has quietly changed its name to its familiar initials. Much like the corporate names KFC or AT&T, the initials now stand for the initials.

Discussion: State of the Fourth Estate, Romenesko, Washington Post and Current

Mike Shields / Mediaweek:

MobiTV World Cup Streams Top 88 Million Minutes — The World Cup is pushing mobile video to new heights. — MobiTV, a subscription-based service which delivers live TV to mobile devices, through Friday (July 2) had streamed over 88 million minutes of World Cup soccer action.

Discussion: NewTeeVee

Suzanne / Online Journalism Blog:

Magazines and digital: a report from the PTC Academies and Industry Forum — Suzanne Kavanagh reports on key insights and highlights from the Periodicals Training Council (PTC) Academies and Industry Forum, at Bauer Media's central London office. — Editorial is at the heart of management at Bauer …

Paige Albiniak / Broadcasting & Cable:

Lohan Sentencing Sets Streaming Record on TMZ.com — More than two million people watched live feed of starlet's day in court — Nearly 2.3 million people tuned in to TMZ.com's live stream of Lindsay Lohan's day in court on Tuesday, July 6, in which Los Angeles Superior Court Judge Marsha Revel sentenced …

Discussion: The Wrap and WebNewser

Claire Atkinson / New York Post:

Broadband brawl — SUN VALLEY, Idaho — The Federal Communication Commission's media regulations are incoherent and have no rhyme or reason, according to Liberty Media Group Chief John Malone. Malone, in an interview at the Allen & Co. mogulfest here, lamented the FCC's lack of regulatory focus.

Keith J. Kelly / New York Post:

Freelancers say Louise Blouin Media stiffed them — Louise Blouin, a globe-trot ting philanthropist billed as one of the richest women in Britain, apparently has a nasty habit of stiffing lowly freelance writers who toil for her mini-publishing empire, which puts out Art + Auction and artinfo.com.

Erick Schonfeld / TechCrunch:

Fortune Tech Reporter Jon Fortt Replaces Apple Fanboy Jim Goldman At CNBC — CNBC is getting a new technology correspondent and losing a controversial one. Jon Fortt, a senior writer at Fortune, will be joining CNBC on July 19th in its Silicon Valley bureau.

Discussion: BusinessJournalism.org … and Talking Biz News

Discussion: Inside Cable News

Popular Mechanics:

Popular Mechanics iPad App Goes Live — Our interactive summer edition for the iPad has arrived in the app store, loaded with an earthquake finder, 3D building plans, a live newsfeed, and some of our best articles from recent issues enhanced with video, animations and more.

Discussion: Gizmodo and Poynter Online

Jay Rosen / PressThink:

Objectivity as a Form of Persuasion: A Few Notes for Marcus Brauchli — “Reporting can be trusted if it is cured of opinion. Reporting can be trusted if it is dusted with opinion. Or even completely interwoven with opinion. It can lead to conclusions. Or the conclusions can be left to others.”

Discussion: Poynter Online

Nick Usborne / Search Engine Land:

Living Content: It's What People Want — Most web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term “landfill content.” Dead and rotting from day one.