Mediagazer: More Internal Reshuffling at NYT: New Editors in Media, Sports, National (Mike Taylor/FishbowlNY)

3:40 PM ET, July 12, 2010

Top News:

Claire Cain Miller / New York Times:

Techmeme Offers Tech News at Internet Speed — SAN FRANCISCO — News lovers in Washington can't live without Mike Allen at Politico. Hollywood squabbles over the relative merits of Sharon Waxman's TheWrap versus Nikki Finke's Deadline. The newspaper industry reads the news collected by Jim Romenesko.

Discussion: MediaPost, Alexia Tsotsis, The Next Web, Rex Hammock's RexBlog.com, Beet.TV, Global Nerdy, 1938, Media Access Project and blackrimglasses

Still Not Going To Do This Every Day:

Exit — Always lead with the news: I've decided to leave my position at Newsweek and accept a job at Tumblr. Though this is cliche, it is indeed true that this has been a difficult decision for me. I have been and continue to be a loud and persistent defender of Newsweek, and this is not …

Discussion: ReadWriteWeb, FishbowlNY, New York Observer and Vaccinium & Co.

Joe Pompeo / The Wire: Newsweek's Excellent Tumblr Editor Is Leaving For ... Tumblr!

Jennifer Mascia / New York Times:

A Web Site That's Not Afraid to Pick a Fight — When Jon Stewart announced on the June 29 episode of “The Daily Show” that “Jezebel thinks I'm a sexist,” some viewers may have been wondering: who exactly is Jezebel? — At least a million and a half people can answer that question …

Discussion: Mediaite, New York Observer, The Wire, NYConvergence and New York Magazine

Rich Thomaselli / AdAge:

How LeBron's Entourage Got His ‘Decision’ on ESPN — NBA Free Agent Hooked Up With Uber-Agent  Ari Emanuel for Show Touted as Ad ‘Paradigm’ — NEW YORK (AdAge.com) — By now you've heard the offense against basketball star LeBron James' one-hour TV special to announce his team choice …

Discussion: Globe and Mail, The Wire and tag me with a spoon

TheAustralian:

Students' iPad app catches the eye of media bosses — TWO graduate students from Stanford University have sold 100,000 of the iPad news app they developed. — TWO graduate students from San Francisco's Stanford University who developed an iPad application that aggregates news from multiple sources …

Discussion: TeleRead

PR Newswire:

Playboy Enterprises, Inc. Announces Receipt of ‘Going Private’ Proposal at $5.50 Per Share — Playboy Enterprises, Inc. ("PEI") (NYSE: PLA, PLAA) today announced that its board of directors has received a proposal from Hugh M. Hefner ("Hefner") to acquire all of the outstanding shares of Class …

Discussion: DealBook, paidContent, Wall Street Journal, Folio, Associated Press, Multichannel, MinOnline, The Wire, rbr.com and New York Observer

Brett Pulley / Bloomberg: Penthouse Owner to Compete With Hefner for Playboy Control

Jemima Kiss / Guardian:

Waging war on Wordpress: Posterous prepares the switch — Blogger, Wordpress and Typepad ruled the blogging roost for years, but a combination of Twitter, social networking and the rise of lite blogging have been eating away at long-form blog platforms. — Twitter has played a significant role …

Discussion: The Next Web

James Temple / Bloomberg:

Yahoo and Google in high-tech news war — Google Inc. and Yahoo Inc. are redefining the online news experience, but in diverging ways that underscore the evolving identities of the search giants. — Last week, Yahoo unveiled the Upshot, a blog created by the Sunnyvale portal's growing staff …

Discussion: MEDIA BEESWAX

Howard Kurtz / Washington Post:

Fox News's Bill Hemmer melds middle-of-the-road persona with conservative guest list — Bill Hemmer, a middle-of-the-road guy from the middle of the country, sees himself as the straightest of straight arrows when it comes to news. — “The opinion-makers on our channel have enormous talent …

Discussion: Gawker, The Huffington Post, Mediaite, Company Town, New York Magazine, CJR, Chickaboomer, Romenesko and Inside Cable News

Jessica E. Vascellaro / Wall Street Journal:

Tech Firms Tout New Online-Ad Formats — Media Companies Are Urged to Think More Creatively About Digital Businesses — SUN VALLEY, Idaho—As media companies voice doubts about whether they can build their digital businesses on advertising alone, technology companies are trying hard to persuade them to think more creatively.

Discussion: MarketingVOX, Search Engine Land and Silicon Alley Insider

Shira Ovide / Wall Street Journal:

Turner Chases ESPN With New Web Game Face — Time Warner Inc.'s Turner cable-television networks have forked over billions of dollars to air big-time sporting events, but they haven't matched the stature of ESPN. Now Turner is roping a corporate sibling into the chase.

Discussion: Silicon Alley Insider, WebNewser, paidContent and Digital Daily

David Mitchell / Guardian:

Rupert Murdoch may be evil, but that doesn't mean his paywall is — The media mogul has been dismissed for introducing his Times paywall, but what if it actually works? — Rupert Murdoch is a pretty uncontroversial figure among people I know. Everyone agrees that he's a monstrous arsehole who wants to ruin everything for everyone.

Lucia Moses / Mediaweek:

Condé Nast Shifts to Reverse — Nabs multi-title Samsung buy with Web edits' help — Condé Nast is diving into reverse publishing, courtesy of Samsung. The electronics giant is taking out a six-page insert that will run across six of the publishing house's titles and their associated Web sites over eight months.

Discussion: paidContent, WebNewser, Media Buyer Planner, VideoNuze and eMedia Vitals

Edmund Lee / AdAge:

Social Networks Sink Online-Ad Pricing — Facebook and Its Ilk Might Be Reducing Overall Pricing of CPMs — NEW YORK (AdAge.com) — Social networks and their endlessly growing page views have dominated every sphere of the web — from audiences to ad impressions.

Discussion: paidContent, Andy Beal's Marketing Pilgrim and Social Media at Work

Mike Taylor / FishbowlNY:

More Internal Reshuffling at NYT: New Editors in Media, Sports, National — Same song, different verse. In a series of internal moves, The New York Times has once again rearranged its seating chart. — Sources tell FishbowlNY that two deputy editors at the Times' media desk …

Discussion: LA Observed

Sharon Waxman / The Wrap:

Renowned Journalist Johnnie Roberts Joins TheWrap — I'm delighted to bring you the news this morning that Johnnie L. Roberts, an award-winning journalist well-known in Hollywood and media circles and a veteran of Newsweek and The Wall Street Journal, has joined TheWrap as an editor-at-large.

Discussion: Talking Biz News and Romenesko