Mediagazer: Rupert Murdoch Should Break Up News Corp (Dennis Kneale/CNBC)

The Atlantic Online:

Viral Old Spice Man Ads Could Be Model for Internet Video — Look at your marketing campaign, now back at Old Spice's. Sadly, your campaign isn't Old Spice's. — The company took its well-produced marketing campaign, and its baritone-voiced star Isaiah Mustafa, online …

Discussion: digg.com, TechCrunch, The Huffington Post and PopWatch

Michelle Kung / Speakeasy:

Want a Shout-Out From the Old Spice Guy? … In a marketing campaign that practically screams, “make me go viral,” actor Isaiah Mustafa — better known as the Old Spice Guy — is tweeting out links to YouTube videos where he's thanking fans, journalists and celebrities such as Ellen DeGeneres and Alyssa Milano.

Discussion: mUmBRELLA, Adverblog, Ministry of Gossip, The Next Web, Geekosystem, PSFK, Daily Beauty Reporter, Urlesque, On The Air, Gizmodo and Jackalope Ranch

Robin Sloan / Snarkmarket:
Video that scales (on a horse, backwards)

Discussion: CyberJournalist.net, Mashable!, mUmBRELLA and Social Fresh

Brian Stelter / Media Decoder:

Appeals Court Strikes Down Indecency Rule — A United States appeals court tossed out the indecency policy of the Federal Communications Commission on Tuesday, calling it a violation of the First Amendment. — An appeals panel said the F.C.C. policy was “unconstitutionally vague …

Discussion: New York Times, Los Angeles Times, BuzzMachine, MediaPost, Broadcasting & Cable, Company Town, rbr.com, Media Access Project, New York Magazine, Techdirt, Technology Liberation Front, The Wire, New York Times, Slashdot and Washington Monthly

Lee C. Bollinger / Wall Street Journal:

Journalism Needs Government Help — Media budgets have been decimated as the Internet facilitates a communications revolution. More public funding for news-gathering is the answer. — We have entered a momentous period in the history of the American press.

No American BBC — I just don't understand Columbia University's apparent obsession with handing over portions of the press to government subsidy, giving up on the free market. I haven't given up on it. Have you? — The latest raised palm comes from Columbia President Lee Bollinger …

Media Decoder:

Piers Morgan a Step Closer to ‘Larry King’ Chair — Piers Morgan, the mean judge on NBC's “America's Got Talent,” is poised to take over Larry King's coveted time slot on CNN, thanks to an imminent deal between the two media giants that own the channels. — NBC, which attracts 20 million viewers to …

Discussion: The Wrap, B&C, New York Observer, The Huffington Post, Inside Cable News and New York Magazine

Curtis Brainard / CJR:

A Second Chance — How mobile devices can absolve journalism of its original sin: giving away online content — 1 Talk to people who are into mobile reading devices like the Kindle and the iPad, and a scene from the movie Minority Report tends to come up. Tom Cruise, who is on the run from the law, is on a train.

Discussion: news i/o, Romenesko and Kirk LaPointe's …

Nathan Heller / Slate:

The genius of the Wise and Cranky Kaplan Twitter feeds. Plus: Their authors, revealed. — Beyond the known forces conspiring to make a pigeon of an honest editor these days—the bottom line, the top brass, slide shows of dogs, Rupert Murdoch—there is, lately, the added fear …

Discussion: mediabistro.com

Jim Romenesko / Romenesko:

Mother Jones reports 125% increase in unique visitors in 2Q — Mother Jones traffic and digital revenue soar to record levels in 2Q 2010 — Mother Joneswhich just won its second National Magazine Award for General Excellence in three yearsreported today that its investigative reporting …

Discussion: FishbowlNY

reddit:

This was a triumph. — We're making a note, here: On three separate fronts, reddit gold has emerged as what can only be termed a huge success: We're getting a much-needed cash infusion. We've shown that, despite popular belief, people on the Internet are willing to be supportive if you treat them with honesty and respect.

Discussion: Mashable!, TechCrunch, New York Observer, Changing Way, Erictric, Pulse2 and Andy Beal's Marketing Pilgrim

Cory Doctorow / Guardian:

Reports of blogging's death have been greatly exaggerated — Blooging is not on the way out - it's just that other social media have taken over many of its functions — A report last month in the Economist tells us that “blogging is dying” as more and more bloggers abandon the form for its cousins …

New York Post:

Another CNN King doomed? — The next head to roll at CNN will be John King's, insiders say. “Since King replaced Lou Dobbs, he's lost more than half his audience,” one source told us. “If it were a fight, it would be stopped on a TKO because of the bleeding.”

Discussion: B&C, TVNewser, Mediaite, Gawker, Inside Cable News, Vanity Fair, The Wrap, TVWeek.com and New York Magazine

Nikki Finke / Deadline.com:

My First & Last Statement On HBO's ‘Tilda’ — Considering how many inaccurate media claims have been made regarding myself and the potential series Tilda for HBO, I wish to set the record straight. I had no prior knowledge that this show was being created or put into development.

Discussion: The Wrap, Runnin' Scared and New York Magazine

Chris Ariens / TVNewser:

Dawna Friesen Leaving NBC News to Anchor Canadian Network Newscast — NBC News Correspondent Dawna Friesen is leaving the network after 11 years and will join Canada's Global National Newscast as anchor, TVNewser has learned. — Friesen replaces former “Good Morning America” …

Jennifer Van Grove / Mashable!:

The Boston Globe Takes Readers on Mobile Scavenger Hunt — The Boston Globe is encouraging mobile users to hit the streets of Boston and learn a little more about the city's attractions with a new checkin-based scavenger hunt. — If you think the publication is using Foursquare for the promotion, think again.

Discussion: Boston Globe

BrauBlog:

Journalism Online's Press+ paywall: easy to defeat — After my skeptical post yesterday about Journalism Online's new Press+ paywall at the Lancaster (Pa.) Online site, a source let me know how easy it was to beat the meter. — Recall that the meter allows out-of-towners to read seven obits for free …

Discussion: Romenesko, Pursuing the Complete …, Nieman Journalism Lab, New York Magazine and Leadership

Dennis Kneale / CNBC:

Rupert Murdoch Should Break Up News Corp — Rupert Murdoch became one of the great builders of business empires in the 20th century, starting in 1952 with a small family-owned newspaper in Australia and relentlessly adding properties like trinkets on a charm bracelet.

Jeff Bercovici / DailyFinance:

Sports Illustrated Seeks Synergy with Turner Sports Deal — Synergy is no longer a dirty word at Time Warner (TWX). Sports Illustrated and Turner Sports, two divisions of the media conglomerate that tread similar ground but until now have operated independently, are consolidating their efforts in a new digital media venture.

Lauren Kirchner / CJR:

On Hyperlocals, Hyper-hiring, and Hype — MainStreetConnect has big plans for the future — Carll Tucker, founder of hyperlocal news organization MainStreetConnect, was profiled on Wednesday on Journalism.co.uk, and his claims about the company's goals raised some eyebrows at CJR.

Oyl Miller / McSweeney's:

Tweet (7/13/10) — I saw the best minds of my generation destroyed by brevity, over-connectedness, emotionally starving for attention, dragging themselves through virtual communities at 3 am, surrounded by stale pizza and neglected dreams, looking for angry meaning, any meaning …

Michael Arrington / TechCrunch:

InMobi Gets $8 Million From Kleiner Perkins And Sherpalo Ventures — InMobi, the largest mobile ad network that hasn't been acquired, has raised another $8 million in funding. The round was led by existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures and brings their total raised capital to $15.6 million.

Discussion: paidContent:UK, MediaPost and MediaMemo, more at Techmeme »

Ken Doctor / Newsonomics:

Weigel and Nasr “Sins” Put the Church of High Integrity on Trial — I've always been a faithful disciple, worshipping at the altar of Church and State. (And of the Reverend Al Green, but that's another story.) I've resisted commercial pressures and been party to painful terminations …

Discussion: Fitz & Jen and The Huffington Post

Erick Schonfeld / TechCrunch:

Netflix Edges Past Hulu In Total U.S. Traffic (comScore) — As the great race to become America's favorite source of full-length TV and movie streams gets underway, two of the favorites in that race are Hulu and Netflix. Hulu has a fairly large headstart.

Discussion: NewTeeVee

Joanne Kaufman / Wall Street Journal:

Authors: Where Do I Sign? — When “Marry Him: The Case for Settling for Mr. Good Enough” was published earlier this year, its Los Angeles-based author, Lori Gottlieb, nabbed the brass ring: an appearance on “The Today Show.” Far more problematic was securing a slot for a book signing …

Discussion: New York Observer

David Cohen / WebNewser:

Zinio to Debut All-Digital Online Newsstand for College Market — Digital publisher Zinio is hitting the books, teaming up with National Association of College Stores subsidiary NACS Media Solutions (NMS) to develop an all-digital online newsstand for the college market, set to debut in August …

Discussion: eMedia Vitals