Top News:
Marshall Kirkpatrick / ReadWriteWeb:
How the Old Spice Videos Are Being Made — How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials? — A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland …
RELATED:
Robin Sloan / Snarkmarket:
Why Old Spice matters — So the Old Spice campaign was funny, surprising, and perfectly-calibrated. These would be reasons enough to like it. But I'm not going to let you stop there. Here's how I think the campaign establishes an important new precedent—not for online advertising, but for online storytelling across the board.
Dylan Stableford / The Wrap:
Penthouse Owner Makes $210M Bid for Playboy — Marc Bell, owner of Penthouse magazine and FriendFinder networks, made his promised bid on Playboy Enterprises on Thursday, offering to pay $210 million for the struggling bunny brand. — Bell's bid is effectively $25 million …
Discussion:
Folio, Romenesko, Multichannel, Gawker, MarketWatch, The Wire, Hollywood Reporter, Globe and Mail, Chicago Breaking Business, Baltimore Sun, AVN, FishbowlNY, Stocks To Watch Today and Jezebel
Mathew Ingram / GigaOM:
Blog Networks Try One More Time to Turn Local Journalism Into Cash — Can building a network of local bloggers help turn online journalism into a money-making proposition? Two new media ventures are hoping that it can, and have partnered with a startup called GrowthSpur to try and make that hope become a reality.
David Kaplan / paidContent:
Hearst Magazines Outlines Major App Rollout For Second Half Of 2010 — Five days after releasing its iPad app version of Popular Mechanics, Hearst Magazine says iTunes users have downloaded more than 10,000 copies of its $1.99 “showcase issue.” While other mag publishers, like Condé Nast …
Discussion:
MediaPost, Poynter Online, eMedia Vitals, Crain's New York Business, AdAge and New York Observer
RELATED:
Matt Marshall / VentureBeat:
Washington Post acquires iCurrent, a personal news aggregator (exclusive) — The Washington Post Company has acquired iCurrent, an online tool that allows users to collect news automatically according to their interest. The purchase price was not disclosed, and while not a big deal, it was likely north of $5 million.
Michael Calderone / Yahoo! News:
The Daily Caller grabs Olbermann domain name — Tucker Carlson says he's going to start using a new email address: Keith@KeithOlbermann.com. — Carlson, a conservative pundit and editor-in-chief of the Daily Caller site, was in good spirits Thursday after acquiring the domain name …
Discussion:
WebNewser, The Daily Caller, The Wire, The Huffington Post, Inside Cable News, New York Magazine, Mediaite and Hot Air
Emily Steel / Wall Street Journal:
Google Wins Omnicom as Ally — Internet Firm Will Help New Partner Tap Ad Exchange in Return for Ad Buying — Google Inc. plans to announce Thursday it has landed advertising company Omnicom Media Group as a partner in online display advertising, an area the Internet giant is seeking …
Ken Doctor / Nieman Journalism Lab:
The Newsonomics of the dead cat bounce — [Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.] — The season's upon us, as newspaper and media companies announce their second-quarter earnings.
Adweek:
Online Video Ad Segment Poised to Explode — Look for rapid growth over the next few years — The online video advertising market is poised for rapid growth over the next few years, according to eMarketer. — The research firm estimates online video advertising spending will grow …
Steve Buttry / Pursuing the Complete Community …:
Academics measure new media (again) by old-media yardstick — For academics studying whether “citizen journalism” is going to “replace” traditional journalism, let me save you some time: It won't. It's not trying to. It shouldn't. — Journalism is not, never has been and should not become a zero-sum game.
Subtraction.com:
A Change — For many months now I've been thinking about the long-term trajectory of my career, wrestling with some serious questions about what it is I want to do with the few talents I'm lucky enough to have. After a lot of internal debate, I came to the conclusion that the time is right for me to make a change in my job.
Stu Woo / Wall Street Journal:
Newspaper War Rages in West Marin — POINT REYES STATION — This sleepy town of 800 residents is home to west Marin County's two weekly newspapers. A nasty battle will decide whether it is big enough for both of them. — Last month, the upstart West Marin Citizen accused …
Jon Friedman / MarketWatch:
Joel Stein makes me feel ‘stomach-sick’ — Commentary: His ‘My Own Private India’ piece is shameful — NEW YORK (MarketWatch) — When Joel Stein issued an apology for his recent Time magazine column, entitled “My Own Private India,” he took pains to point out that he felt “stomach-sick” for hurting so many people's feelings.
Joshua Cohen / Tubefilter News:
Will Hulu's ‘Ad Selector’ Become Online Video's Advertising Standard? — Online video ad revenues in the US are on track to pass $1.3 billion this year. That's a big industry, but when compared to the behemoth $70 billion business that is traditional television advertising, it's little more than a rounding error.
Kate Sheppard / Mother Jones:
“They Just Don't Know Who They're Messing With” — If you've been reading Mother Jones lately, you've heard about BP's stranglehold on media access in the Gulf, which has included preventing reporters from visting oil-soaked public beaches and barring its spill cleanup workers from talking to the press.
Discussion:
CJR
Jeremy Porter / Journalistics:
Journalists Find Some News Releases Useful — 75 percent of journalists find well-targeted news releases with high-quality content useful, according to a new survey of 750 journalists conducted by Oriella PR Network, an alliance of 15 PR agencies around the world. — Surveys like this drive me crazy.
Discussion:
ReadWriteWeb
Gawker:
News Anchor Admits Chupacabra Story Is a Naked Ploy for Ratings — “What would it be, if we didn't have a story about a chupacabra?” the perky Texas news anchor wondered aloud. Her co-host's reply: “It would not be a ratings month—I'm sorry, can I say that?” — The segment was about this mysterious, headline-grabbing beast.
Antonina Jedrzejczak / The Wire:
Mediabistro Ramps Up Coverage Of Startups — Mediabistro is beefing up its coverage of startups. — The website announced today that it has hired Kenneth Musante, a freelance writer and former CNN staffer, to write “mb Startups,” a new recurring feature that will appear …
Todd Spangler / Multichannel News:
Providers Likely To Charge For ‘TV Everywhere’: Analyst — 39% of Pay-TV Subscribers Would Pay $5 or More Per Month for Access to TV on PCs — Cable, satellite and telco TV providers at some point probably will institute a separate subscription for “TV Everywhere” services …
Discussion:
MediaPost
MediaShift:
The Case for Turning Around Print Media Companies — This article was co-authored by Neil Heyside. — The media and publishing industry — and print publishing in particular — doesn't have to show up to its own funeral. — There's still opportunity to enable profitable, desirable businesses.
Discussion:
MEDIA BEESWAX
Derek / The Scoop:
How APIs Help the Newsroom — As nice as it is to get praised for the civic-mindedness of your work, the not-so-secret secret about APIs at The Times is that we're the biggest consumer of them. The flexibility and convenience that the APIs provide make it easier to cut down on repetitive manual work and bring new ideas to fruition.
Discussion:
NetNewsCheck Latest
Senior Data Journalist, NY — 
Manager - Publishing Editorial, Manila — 
Oil Reporter, Singapore — 
Newsperson - State Govt. & Politics, CA — 
Business Reporter, SC — 
State Government Reporter, WA — 
Climate Crisis Columnist — 
Multimedia Journalist, CA — 
Community Engagement Mgr., DC — 
Senior California Politics Reporter, CA — 
Staff Writer - Business, NY — 
Team Editor - Opinion, ON — 
Assistant Correspondent, DC — 
Climate & Weather Reporter, MN — 
Senior Tech Editor, Remote US — 
Lead Business Reporter, TN — 
Managing Editor, WA — 
Private Credit Reporter, NY — 
Trending News Reporter, TX — 
City Correspondent, London — 
Legislative Reporter, CA — 
Reporter, PA — 
Visual Editor, Remote — 
Staff Writer, MI — 
Senior Political Reporter, DC — 
California Playbook Writer, CA — 
National Investigative Reporter, NY — 
Business & Gaming Reporter, NV — 
Coastal Climate Reporter, SC — 
Environment & Energy Reporter, CT — 
Coordinating Editor, OR — 
Editor, Remote US — 
Business Reporter, WA — 
Editor-in-Chief, AZ — 
