Mediagazer: Advertising is next — Condé Nast is a house built … (Jeff Jarvis/BuzzMachine)

10:50 PM ET, July 24, 2010

Top News:

Jeff Jarvis / BuzzMachine:

Advertising is next — Condé Nast is a house built on smoke and mirrors — that is, to say, on brand advertising. So it is astonishing to hear its CEO, Chuck Townsend, essentially toss the company's business model out the window of the Death Star in what The Times frames as …

Jeremy W. Peters / New York Times:

Condé Nast Is Changing Its Blueprint — Is the era of the $12 magazine subscription coming to an end? — Condé Nast, publisher of titles like Vogue and Vanity Fair that are wildly expensive to produce yet cost subscribers as little as a dollar, is betting its future that the answer is yes.

Jeremy W. Peters / Media Decoder:

No Longer Business as Usual, Condé's Townsend Says — The management shifts at Condé Nast on Friday, the end result of a six-month study by corporate efficiency experts McKinsey & Company, signaled a fundamental restructuring of the advertising-based business model that has long sustained the company.

Discussion: ChasNote

BBC News:

A new journalism on the horizon — The delivery of news is rapidly changing — As people find new ways to access news in a post-print world, so the demands on those that deliver it is changing, says Andrew Marr, and this new media age could bring with it a better, more rigorous kind of journalism.

Jason Fell / Folio:

The iPad is Great But Remember—It's Apple's Way or the Highway — Early efforts are promising but Apple leaves publishers with no leverage. — Magazine publishers are scrambling to be on the iPad and why not? Wired saw 73,000 downloads in the first nine days after its iPad edition launched …

James Rainey / Los Angeles Times:

On the Media: Even when in error, Andrew Breitbart is on the attack — The conservative agitator didn't bother to vet the video that damaged Shirley Sherrod's character, yet he's unapologetic. — Short of announcing the discovery of a zero-calorie potato or juggling piglets at the state fair …

Discussion: New York Times, The Nation, Chicago Tribune, Vanity Fair and Little Green Footballs

Claudia Eller / Company Town:

Overture Films ends three-year run, hands off marketing and distribution to Relativity Media — Overture Films, the 3-year-old independent movie studio owned by John Malone's Liberty Media, is shutting down after it failed to fetch an adequate price from interested buyers.

Discussion: paidContent

Kalyani Chadha / American Association of Sunday …:

AASFE Announces Winners of 21st Annual Excellence In Feature Writing and Online Contest — AASFE is proud to announce the winners of its 21st annual Excellence in Feature Writing Contest which featured both print and online categories. The winners will honored on Friday, October 8 …

Discussion: Romenesko and Gannett Blog

Hipstomp / Core77:

Recycled newspapers for interior design lets you read between the walls — Newsworthy is the name Weitzner Limited's rather amazing wallcovering made from, you guessed it, recycled newspapers. … Maintenance-wise it can be vacuumed off for cleaning, but like real newspapers …

David Kravets / Threat Level:

Newspaper Chain's New Business Plan: Copyright Suits — Steve Gibson has a plan to save the media world's financial crisis — and it's not the iPad. — Borrowing a page from patent trolls, the CEO of fledgling Las Vegas-based Righthaven has begun buying out the copyrights to newspaper content …

Discussion: Techdirt and Bookninja

Jennifer Saba / Reuters:

Ad bounce gives relief to U.S. newspapers, for now — * New York Times, others, also show rebound in ad sales — * Publishers shares remain depressed; recovery doubts — * Worries center on easy 2009 comparisons — Advertising sales at newspapers finally rebounded in the second quarter …

Leon Neyfakh / New York Observer:

Tumblr Will Pay Their Intern — Tumblr outreach director Meaghan O'Connell just posted to the site's staff page advertising an internship with the company. The job sounds like a combination of PR and marketing. Weirdly, Ms. O'Connell jokes in the post that in order to qualify you must …

Discussion: Tumblr Staff