Mediagazer: Spice It Up — The Old Spice campaign has certainly garnered attention, but did it work? (Adweek)

5:00 AM ET, July 28, 2010

Top News:

When do 92,000 documents trump an off-the-record dinner? A few more thoughts about Wikileaks — Sometimes you can spend an entire morning racing the clock to put together the perfect blog post, and once you're done, find a quote or two that would have let you sum up the entire thing in a lot less time.

Discussion: Online Journalism Blog, Edge of Chaos, Washington Post, Strange Attractor, The Atlantic Online, The Nation, Mother Jones, ProPublica, New York Times, Politics Daily, Open Culture and NPR

Jeff Jarvis / BuzzMachine: Value-added journalism — I asked Alan Rusbridger …

Jessica E. Vascellaro / Wall Street Journal:
WikiLeaks Rolled Dice to Raise Its Profile

Discussion: Digits, Guardian, Los Angeles Times, Computerworld, techPresident and Reuters

Joel Meares / CJR:
WaPo, Time, and Others Play Catch-up on WikiLeaks

Discussion: The Biz Blog, New York Observer, Time, On Media's Blog, Yahoo! News, Daily Kos, Strupp, CNET News, Christian Science Monitor and The Nation

Deadline.com:

CONFIRMED: ABC Family's Paul Lee Taking Over As President Of ABC Entertainment Group After Steve McPherson Resigns — 4TH UPDATE 6:30 PM: We've just confirmed that ABC Family President Paul Lee will take over as president of ABC Entertainment Group. Just like Steve McPherson, Lee will manage both ABC Entertainment and ABC Studios.

Discussion: Media Decoder, The Daily Beast, The Biz Blog and Movieline

Variety:
Paul Lee to head ABC programming

Discussion: MediaPost, Broadcasting & Cable, Company Town and Multichannel

John Koblin / New York Observer:

New Front in WSJ vs. The Times — the Glossies! — The Times and The Journal have been warring on several fronts—in New York, with business and national and political coverage—and now it appears we can add the luxury magazine business firmly to the mix. — Let's call it the new Elle vs. Vogue!

Amy Wicks / WWD:
Deborah Needleman Named WSJ. Editor

Discussion: BusinessJournalism.org …, New York Observer, The Huffington Post, The Wrap, FishbowlNY, Romenesko, MinOnline, The Wire and Media Decoder

Michael Calderone / Yahoo! News:

Ex-Washington Post blogger David Weigel joins Slate — Journalist David Weigel, who resigned from the Washington Post last month after a leaked-email controversy, is joining Slate as a political reporter. — “I'm thrilled to be joining Slate, thrilled to be working with writers I've read …

Discussion: Runnin' Scared, On Media's Blog, FishbowlDC, Mediaite, New York Observer, Gawker, National Review, Politics Daily and New York Magazine

The Man Booker Prize for Fiction:

Longlist announced for Man Booker Prize 2010 — Man Booker Dozen announced — The judges for the 2010 Man Booker Prize for Fiction today, Tuesday 27 July, announce the longlist for the prize, the leading literary award in the English speaking world. — A total of 138 books …

Discussion: Jacket Copy, GalleyCat, New York Magazine, New York Observer and The Second Pass

Megan Garber / Nieman Journalism Lab:

Facebook launches a “Facebook + Media” page — Last night, Facebook unveiled a project that it's had in the works for a while: a media page devoted to journalists, developers, and other “media partners.” Facebook + Media is dedicated, it says, to “helping news, TV, video, sports …

Discussion: Hacks and Hackers …

Justin Osofsky / Facebook Developers:
Working with Media Organizations to Build Social News

Discussion: All Facebook, Online Journalism Blog, Scott Rosenberg's Wordyard, Fast Company, The Wire, Mashable!, The Wrap, Romenesko, Editors Weblog and WebNewser

Mark Fitzgerald / EditorandPublisher.com:

New ABC Publisher's Statement Will Count ‘Branded Editions’ and Nonpaid ‘Verified’ Circulations — CHICAGO — The Audit Bureau of Circulations' board approved sweeping changes in the way newspapers report circulation. — Among the changes: Newspapers that publish so-called “branded editions” …

Discussion: Romenesko, ReadWriteWeb, Newsonomics and paidContent

Jennifer Van Grove / Mashable!:

MTV Releasing Facebook Game and iPhone App to Promote “Jersey Shore” — The second season of MTV's reality hit, Jersey Shore, will debut this coming Thursday. To build anticipation around the first episode fist-pump style, MTV is releasing a Facebook game and iPhone app that will feature …

Discussion: BRANDING UNBOUND

Daniel Frankel / The Wrap:

The Twitter Effect Isn't What Hollywood Thought — The Twitter Effect. — The term entered the lexicon last summer after Universal's Sacha Baron Cohen comedy “Bruno” tumbled more than 36 percent in its first 24 hours in theaters. — One year later, the social media trend …

Discussion: MediaPost and The Big Picture

Mathew Ingram / GigaOM:

Newspapers Hit New Low as an Information Source — The number of Americans who say that newspapers are an important source of information continues to decline, according to a survey by the The Center for the Digital Future at the USC Annenberg School for Communication & Journalism.

Discussion: Bits, State of the Fourth Estate, Mediaite, ReadWriteWeb, unstruc chitchatting …, News for Digital Journalists, Mashable! and Gizmodo

Michael Learmonth / AdAge:

Study: Most Brands Still Irrelevant on Twitter — Marketers Are Certainly Tweeting, but Users Are Barely Listening — NEW YORK (AdAge.com) — Attention brands: Twitter users aren't talking to you or about you. In fact, they barely know you exist. — That's one of the conclusions …

Discussion: ReadWriteWeb and Crikey

Dawn C. Chmielewski / Los Angeles Times:

Hulu's sharp decline in viewership underscores inconsistency in measuring size of online audience — Contradictory data from competing measurement firms make it hard for advertisers to determine which websites should get their business. — Keith Richman, chief executive of Break.com …

Karen Everhart / Current.org:

Uproar over Fresh Air in Mississippi — After Mississippi Public Broadcasting abruptly dropped Fresh Air from its radio schedule July 8, its explanation of “recurring inappropriate content” in the talk show didn't sit well with fans of the program. — Judith Lewis, executive director …

Discussion: Romenesko

Adweek:

Spice It Up — The Old Spice campaign has certainly garnered attention, but did it work? — Isaiah Mustafa, the buff, bare-chested Old Spice guy in the shower, may be the man of the moment. But it was Bruce Campbell, the B-list cult movie actor, whose droll humor introduced the world …

Discussion: Hollywood Reporter, Gawker, New York Magazine and AdFreak

David Kaplan / paidContent:

Discovery Promotes Digital Media Head Campbell — Discovery Communications (NSDQ: DISCA) is giving corporate development exec Bruce Campbell some additional responsibilities as chief development officer and general counsel. At the same time, Campbell will be handing over his duties …

Discussion: Variety, Discovery Communications …, Guardian and MediaPost

Alex Weprin / TVNewser:

Piers Morgan on Jay Leno Tonight, Will He Talk Larry King? — Tonight “America's Got Talent” judge Piers Morgan will be a guest on “The Tonight Show with Jay Leno.” While Morgan is presumably there to discuss the semi-finals of the NBC talent show, Leno has promised to ask about that other show Morgan …

Discussion: On Media's Blog

Patricia Sellers / Fortune:

Steve Jobs' mark on ABC's Lost — How the Apple CEO may have changed the course of the hit ABC show with one comment back in 2005. — by Patricia Sellers, editor-at-large — from left to right Carlton Cuse, Barry Jossen, Damon Lindelof, and Anne Sweeney

Georg Szalai / Hollywood Reporter:

Redstone gifted rocker with his own stock — THR EXCLUSIVE: Mogul gave shares to Barbarellas singer — NEW YORK — Viacom chairman Sumner Redstone gave the lead singer of a girls' band some of his own company stock as a personal gift, according to a copy of the regulatory filing obtained by The Hollywood Reporter.

Discussion: Company Town