Mediagazer: AdMeld Raises $15 Million Round; Time Warner Among New Backers (David Kaplan/paidContent)

12:20 AM ET, August 2, 2010

Top News:

Michael Calderone / Yahoo! News:

Fox News gets front row White House seat — The White House Correspondents Association has decided to move Fox News up to the front row in the briefing room, according to sources familiar with the process. — Since veteran journalist Helen Thomas retired, three news organizations—Fox News …

Discussion: Mediaite, Multichannel, BusinessJournalism.org …, New York Magazine, Romenesko and Balloon Juice

Fae Jencks / Media Matters for America:

Fox's media criticism show continues to defend Fox News from criticism — On this week's edition of Fox News' media criticism program Fox News Watch, host Jon Scott concluded the show by defending his network against criticism of its coverage of the Shirley Sherrod scandal.

Jenna Wortham / New York Times:

Facebook and Twitter's New Rival — By now, plenty of traditional media companies have hopped on the social media bandwagon, pumping out news updates on Facebook and Twitter. — But do those companies have the time and resources to work yet another Web outlet into their daily routine?

Discussion: Soup

David Carr / New York Times:

The Media Equation: Buzz Bissinger's Full Conversion to Digital — Two years ago, Buzz Bissinger took a stand against digital culture. — A specialist in long-form magazine journalism and the author of “Friday Night Lights,” considered by some to be the best sports book ever written …

Peter Kafka / MediaMemo:

Inside the New York Times' Paywall Brain — The New York Times (NYT) has announced that it will be putting up an online paywall by the end of the year. And that the paywall will allow users to visit for free a certain number of times per month. And that the paywall will be expensive to build.

Brian Steinberg / AdAge:

Why ‘Mad Men’ Has So Little to Do With Advertising — Ratings, Ad Revenue Small, So Focus Is on Overseas Sales, Digital and — Maybe — a Song-and-Dance Revue — ‘Mad Men’ characters Roger Sterling and Don Draper. — NEW YORK (AdAge.com) — On cable's “Mad Men,” characters such as Don Draper …

Magda Abu-Fadil / The Huffington Post:

Funding Journalism in the Digital Age — Finding money to pay for news is an obsession haunting media executives worldwide, a constant in journalism-related conferences, and it's not likely to disappear any time soon. — That's because the very essence of journalism is going through metamorphoses causing …

David Kaplan / paidContent:

AdMeld Raises $15 Million Round; Time Warner Among New Backers — Ad inventory optimizer AdMeld has raised a $15 million third round as it expects to attract more publishers making the move to online ad exchanges. With this round, AdMeld has raised a total of $30 million since opening its doors almost three years ago.

Glynnis MacNicol / Mediaite:

Christiane Amanpour's This Week Debut: Different Host, Exact Same Show — Christiane Amanpour made her much-anticipated debut as host of This Week this morning. Other than her presence it was difficult to find anything else about the show that was different.

Discussion: TVNewser

Richard Sandomir / New York Times:

No Penalty for Party Profiler — ESPN will not discipline one of its online writers, Arash Markazi, for not properly disclosing that he was writing an article about LeBron James's partying in Las Vegas, according to a person briefed on the decision who was not authorized to speak publicly.

Discussion: SportsGrid

Brian Stelter / New York Times:

Crystal Ball for Couric Is Clouded by CNN's Moves — For years, whenever television fortune-tellers forecast Larry King's eventual replacement, Katie Couric's name was the first to be mentioned: one of the best interviewing jobs on television, and one of the best-known interviewers on television.

Eric Pfanner / New York Times:

Norwegian Newspaper Taps Into Web's Efficiencies — PARIS — Last summer, as the crisis in the newspaper business worsened, executives at Edda, a publisher in Norway, met to discuss the Internet. As managers fiddled with their iPhones, someone suggested a novel approach …