Mediagazer: Unilever Breaks Multibrand ‘Mad Men’ Blitz (Rupal Parekh/AdAge)

11:15 PM ET, August 3, 2010

Top News:

How Newsweek Blew It — Ninety-one-year-old audio tycoon Sidney Harman's purchase of Newsweek yesterday was greeted with internal cheers. But a look inside the magazine's financial records, leaked to The Daily Beast, reveals its new crisis. — Yesterday's purchase of a 77-year-old magazine …

Discussion: Press Gazette, Don Surber, Most Recent Home Page Posts …, FishbowlNY, DailyFinance, paidContent, CJR, washpostco.com, Balloon Juice, On Media's Blog, Slate, Folio, Yahoo! News and AdAge

Ken Doctor / Newsonomics:
Nine Questions on Newsweek's Future: Beltway Blues, Semi-Wonkiness …

Discussion: Swampland, CJR, Washington Post, The Politico, New York Magazine and Romenesko

Zeke Turner / New York Observer:
Sidney Harman Talks to the ‘Newsweek’ Staff

Discussion: The Politico and Yahoo! News

Joe Pompeo / The Wire:
Panic And Relief At Newsweek As Layoffs Loom

Discussion: Paste Magazine, This Just In, New York Times and New York Observer

Chris Rovzar / New York Magazine:
Newsweek's Finances Were Even Worse Than Many Thought

Discussion: New York Post and The Wire

Charles V. Bagli / New York Times:

Condé Nast to Move to Skyscraper at Ground Zero — Condé Nast, the publishing giant, has signed a tentative deal to move its stable of chic magazines to ground zero, where it will anchor the skyscraper now under construction, according to two real estate executives who have been briefed on the negotiations.

Discussion: Scocca, Romenesko, New York Observer, Metropolis, Styleite, Gothamist, The Wire, Runnin' Scared, New York Magazine, FishbowlNY, Gawker and Curbed NY

Jemima Kiss / Guardian:

Murdoch: Tablets are the future — Rupert Murdoch was cosying up to Apple again today as he spoke at a media debate in Sydney earlier today, saying tablets are “a perfect platform” for cheap, convenient and up-to-date News Corp content. — News Corp has “tens of thousands of readers” …

Discussion: Poynter Online, Silicon Alley Insider and Shaping the Future …

Lara Sinclair / TheAustralian:
New online business model will succeed, says Rupert Murdoch

Discussion: Multichannel, Gawker, Company Town and Jon Slattery

Financial Times:

Motorola and Verizon team up for TV tablet — Motorola is developing a digital tablet device that will allow users to watch television on it, as the US mobile phone group attempts to chip away at a market established by Apple's popular iPad. — The device, which will have a 10-inch screen …

Discussion: Engadget, Gizmodo, The Next Web, CrunchGear, Silicon Alley Insider and Digital Daily, more at Techmeme »

Benjamin Pimentel / MarketWatch:

Connecticut probing Apple, Amazon over e-book deals — SAN FRANCISCO (MarketWatch) — Electronic-book deals between Amazon.com, Apple Inc. and major book publishers may be anti-competitive, Connecticut Attorney General Richard Blumenthal said Monday. — Blumenthal's office …

Discussion: Poynter Online

David Carnoy / CNET News:
Amazon: We have 70-80 percent of e-book market

Discussion: Jacket Copy, TeleRead, the Econsultancy blog, theBookseller.com and Kindle Review

Matt Zoller Seitz / Salon:

Why I like vicious, anonymous online comments — As news outlets push back against trolls, we may be losing something: A glimpse of the real America — Three months ago, in a galaxy far, far away, a couple who'd had trouble conceiving a child finally succeeded, and announced the impending arrival …

Greg Sandoval / CNET News:

Apple's plan for Lala cloudier than ever — SAN FRANCISCO—A speedy launch of an iTunes cloud-music service hasn't materialized the way many at the large record companies expected. — The thinking among some music insiders was that once Apple acquired the proper music licenses …

Discussion: MediaMemo, Yahoo! News, Techland, The Next Web, TUAW, TechCrunch, NewTeeVee, Stowe Boyd, Ars Technica, Silicon Alley Insider, Fast Company, Gizmodo, Engadget and L.A. Times Tech Blog, more at Techmeme »

Charlie Savage / New York Times:

After Afghan War Leaks, Revisions in a Shield Bill — WASHINGTON — Democratic senators who have been working on legislation providing greater protections to reporters who refuse to identify confidential sources are backpedaling from WikiLeaks, the Web site that recently disclosed …

Mark S. Luckie / 10,000 Words:

The Journalists' Guide to Analytics — Analytics, or the analysis of a website's traffic, is important for every journalist to understand. Analytics tools can identify how many people visited a website, page, or article, how they found the site, and how popular the content on a site is.

Rupal Parekh / AdAge:

Unilever Breaks Multibrand ‘Mad Men’ Blitz — Custom Ad Content Created With Mindshare Entertainment Has So Far Sparked Some Backlash — NEW YORK (AdAge.com) — Despite the show's comparatively low ratings and modest ad revenue, package-goods behemoth Unilever is making a big bet on AMC's …

Discussion: AdPulp and MultiCultClassics

Inside Higher Ed:

Sex, Journalism and Censorship — Student sex journalism is one of those topics that tend to arise in the context of controversy — the sort that begins when a student publication offends a reader or readers; grows with a tussle between editors and administrators (as well as, often …

Discussion: Romenesko, Gawker and New York Observer

Emma Barnett / Telegraph:

Rdio beats Spotify to US market — Rdio, a new music streaming service created by the European founders of Skype, has gone live in the US, beating Spotify to a stateside launch. — The new streaming service offers unlimited music streaming for $9.99 a month, with mobile access, and $4.95 a month for listening on the desktop only.

Discussion: New York Observer, Ars Technica, Variety and GigaOM, more at Techmeme »

Peter Kafka / MediaMemo:

A New Scheme to Get Web Surfers To Stay Put: Photos — Thanks for visiting! Hey! Where are you going! — That's a common refrain for most Web publishers, who see readers stop by their sites for a very brief looksee, then bounce away, drawn by a new link.

Discussion: iMedia Connection and AdAge

Holly Yeager / CJR:

The Peterson Dilemma — A funded fellow wrestles with a funder's influence — A story in The Fiscal Times recently caught my eye. But even before I could decide whether to write about it, I bumped into couple of stubborn facts. Neither counts as news.

Jared Keller / The Atlantic Wire:

MEDIA DIET: What I Read: Jay Rosen — How do other people deal with the torrent of information that pours down on us all? Do they have some secret? Perhaps. We are asking various friends and colleagues who seem well-informed to describe their media diets.

John Koblin / New York Observer:

The Savior of Condé Nast: Scott Dadich Is The New It Boy of the Mag World — Someday, when they tell the story of how digital magazines saved Conde Nast, it will begin in San Francisco's Caffé Centro sometime in May 2009. — It was there that Wired creative director Scott …

Discussion: Gawker

Josh Jackson / Paste Magazine:

New Yorker Cartoons Captioned By Kanye West Tweets … The comedy team of Paul and Storm is on a roll. After helping start the #wookieleaks trend (according to their website), they, along with author Josh Cagan, have now given the world #kanyenewyorkertweets, a series of New Yorker cartoons captioned …

Discussion: The Awl, The Huffington Post, Urlesque, The Atlantic Online, Time, Gothamist, WebNewser, Boing Boing, A.V. Club, Guardian and New York Magazine

Michael Mandel / The Wire:

The Evolution Of The Journalism Job Market: We May Be Headed Into A Golden Age — This post was republished with permission from Mandel on Innovation and Growth. — As I travel around the country talking about the economy and journalism, I usually make two points.

Jennifer Saba / Reuters:

CBS in talks to bring TV shows to Hulu: CEO — (Reuters) - CBS Corp, the No.1 U.S. broadcaster, is in talks to bring some of its TV shows to popular Web video service Hulu, CBS Chief Executive Les Moonves said in an interview on Monday. — Moonves said talks were with Hulu Plus …

Discussion: New York Times, Techland, Company Town, WebNewser, Media Buyer Planner, The Consumerist and Los Angeles Times

Andy Carvin / NPR:

Results From Our Survey Of NPR Facebook Fans — NPR's presence on Facebook is growing. Earlier this month, our Facebook page surpassed one million fans. — We recently turned to those fans to get to know them better, to learn what types of stories they like, and to find out what they think of each other …