Mediagazer: Ad Networks: The Next Generation (Michael Sprouse/iMediaConnection Blog)

3:55 AM ET, August 5, 2010

Top News:

Jack Griffin To Succeed Ann Moore At Time Inc. — The shake-up of the magazine industry's corner offices will continue next week as Time Warner is expected to announce that Jack Griffin, the former Meredith Corporation executive, will become chief executive at Time Inc., succeeding Ann S. Moore.

Discussion: New York Post, Romenesko, Gawker, paidContent and New York Magazine

Shira Ovide / Digits:

Time Warner Looks to Tie Tablet, Print Magazine Subscriptions — Time Warner already has “TV Everywhere.” Could “Magazine Everywhere” be next? — Time Warner CEO Jeff Bewkes hinted Wednesday that he wants to make tablet-computer subscriptions for the company's magazines available to people …

Discussion: Engadget and Poynter Online, more at Techmeme »

Joe Pompeo / The Wire:
Time Warner CEO Talks Up Conan, iPad Apps, Broadband HBO On Demand

Discussion: paidContent, Multichannel, Variety, The Wrap, Crain's New York Business, AdAge and MediaPost

Peter Kafka / MediaMemo:
IPad Apps Are Fun! But Boring Old Magazines Are Still Big Business For Time Inc.

Discussion: paidContent

Rick Edmonds / Poynter Online:

Does Newsweek Have a Future as a Nonprofit? — So Newsweek has been sold to a fabulously wealthy angel, Sidney Harman. That is one of the scenarios I have considered likely since the magazine went on the block in early May. — Washington Post CEO Don Graham made good on his pledge …

Discussion: The Daily Beast, 5 Blogs Before Lunch and Paste Magazine

Rebecca Dana / The Daily Beast:
Newsweek's Hidden Problem

Discussion: The Politico, CJR, Strupp, Romenesko, Los Angeles Times, On Media's Blog and eMedia Vitals

Dylan Stableford / The Wrap:

News Corp.'s Full-Year Profits Soar on Back of ‘Avatar’ — News Corp. said on Wednesday that the company finished its 2010 fiscal year with $4 billion in operating income - an increase of 11 percent - thanks, mostly, to the ridiculous box office success of “Avatar” and a recovering ad market.

Discussion: Crikey, paidContent, Guardian, The First Post, Business Wire, MediaMemo, Multichannel, NEWS.com.au, Broadcasting & Cable, TheStreet.com, FOXBusiness.com, Dow Jones Newswires, Company Town, BBC and Media Money …

Joe Pompeo / The Business Insider:
Rupert Murdoch Really Does Love Those iPads, Thinks London Times …

Discussion: Show Tracker

Patrick Gavin / The Politico:

WHY BRISTOL WENT TO PEOPLE — As the Bristol Palin and Levi Johnston relationship drama has unfolded in the public spotlight, especially in the past few months, People and Us Magazine have duked it out for exclusive interviews and scoops on the Alaskan couple. — People reported on July 26 that Bristol was “taking Levi Back.”

Discussion: Indecision Forever, New York Observer and Reuters

Tim Carmody / Snarkmarket:

The generative web event — Last week, a bunch of digital humanists got together at the Center for History and New Media to make a new tech tool that the broader academic AND nonacademic communities could use for their work. The catch: they had to conceive, design, and ship the thing in JUST one week.

Jason Kincaid / TechCrunch:

Judge Strikes Down CA's Prop 8, Leaked Ruling Sends Scribd Traffic Skyrocketing — Minutes ago, San Francisco federal judge Vaughn Walker struck down the infamous Proposition 8, a measure that banned same-sex marriage in California. Twitter and Facebook are abuzz with the news (as you'd expect) …

Discussion: New York Times, Good As You, Mediaite, New York Magazine, GigaOM, CNN, Gawker, FiveThirtyEight, The New Yorker Blog, The Daily Beast, Culture, The Wrap and LA Observed

Michael Sprouse / iMediaConnection Blog:

Ad Networks: The Next Generation — In a recent post, we at Epic Media Group predicted the interactive marketing industry will consolidate somewhat in the months ahead. In that post, we had purposely used terms like “interactive marketing industry” and “digital marketing services companies” instead of “ad networks.”

Mark Walsh / MediaPost:
BrightRoll Launches Video Ad Network

Discussion: Online Video News

Michael Learmonth / AdAge:

AOL's Turnaround Turns Into a Tough Slog — Ad Revenue Down Steeply at CEO Armstrong's ‘Sick Patient’ — NEW YORK (AdAge.com) — Need a reminder how tough AOL's turnaround is going to be for CEO Tim Armstrong and his team? Look no further than the company's second quarter …

Discussion: AOL Corp, Media Week and Associated Press

FishbowlNY:
AOL Swings to a 2Q Loss on Charges; Ad Revenue Falls 27%

Discussion: MediaPost, GigaOM, The Wrap and MediaMemo

Jeff Bercovici / DailyFinance:

Deadspin Pushes Ethical Envelope Again With Brett Favre Story — Fading football star Brett Favre is all over the news today thanks to another one of his patented “Will he or won't he?” performances. If you're a sports blogger, what better time to whip out a meaty bit of gossip …

Discussion: Romenesko, NBC Sports, Deadspin and The Big Lead

John Cook / Yahoo! News:

Federal records show CNN, Chicago Tribune hosted active-duty Marines as interns — Much has been made of the media's practice of “embedding” reporters in military units, allowing them to file immersive reports on the wars in Iraq and Afghanistan while under the total care and control …

Discussion: Romenesko

Deborah Yao / Associated Press:

Dish to stream live TV on iPad, other devices — PHILADELPHIA — Dish subscribers will soon be able to watch live satellite TV on their mobile devices at no extra cost. — Dish Network Corp. is planning to offer the feature on the iPad, iPhone, iPod Touch and BlackBerry devices in September …

Discussion: VentureBeat, NewTeeVee and Online Video News, more at Techmeme »

Brian Womack / Bloomberg:

Facebook Advertisers Boost Spending 10-Fold, Sandberg Says — Facebook Inc.'s biggest advertisers have boosted spending by at least 10-fold in the past year as the social network crossed the half- billion user mark, becoming more alluring to marketers that want to reach a broad online audience.

Discussion: MediaPost, TechCrunch, the Econsultancy blog, eMedia Vitals, Voices on All Things Digital and Media Buyer Planner

Joseph Frydl / AdAge:

How HSN and ‘Eat Pray Love’ Turn Content Into Commerce — Shopping Network's Promotion of Upcoming Julia Roberts Film Offers Marketers Lessons in Branded Entertainment — The business of marketing and the business of entertainment are fundamentally about the same thing: Turning audience attention into commerce.

Jim Romenesko / Poynter Online:

Gawker Media's July stats — Kevin Purdy's highly informative story about the effects of caffeine on the brain in Lifehacker was the breakout story of July. And the reader interest in the piece highlights — do we really need a reminder? — the draw of the explanation.

Molly Fischer / New York Observer:

Buzz Bissinger Makes $13,000 a Year From Friday Night Lights — Recent Twitter-convert Buzz Bissinger would like to get one thing straight: He is not rich. — After Dan Colvert insinuated otherwise (wondering pointedly whether “becoming rich by writing about others is more noble” …

David Kaplan / paidContent:

Spot Runner To ‘Phase Out’ Malibu Media Buying Platform — Nearly a year after its long-planned launch, web-based TV creative ad agency Spot Runner is phasing out its Malibu Media Platform, paidContent has learned. Instead, the Los Angeles-based company wants to shift its focus and resources …

Simon Dumenco / AdAge:

Boy, Could the Former Editor of Maxim Ever Tell You Some Stories — Q&A With Keith Blanchard, Now of Story Worldwide — For this latest edition of Dumenco's Media People — an ongoing series of conversations with media grandees — I interviewed longtime print guy Keith Blanchard …

Discussion: Romenesko and FishbowlNY

Kelly Truong / Chronicle of Higher Education:

For College Newspapers, Prepackaged Online Versions Are Yesterday's News — The Daily Texan needed its Web site to change with the times. Journalism has been moving from print to the Internet, and the student editors at the University of Texas at Austin publication were struggling to develop a unique online presence.

Discussion: Romenesko

Prescott Shibles / eMedia Vitals:

Guide to user-centered design research — Design research describes any number of investigative techniques used to add context and insight to the design process. Design Research techniques can be incorporated before, during, or after the design solution is established.