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12:35 PM ET, August 7, 2010

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 Top News: 
Peter Kafka / MediaMemo:
Inside the Numbers: How Demand Media Will Pitch a Billion Dollar IPO  —  Demand Media is a money-losing company.  How will it convince Wall Street to value it at a billion dollars or more?  —  By directing investors' attention to a set of numbers which say it's a very profitable company.
Discussion: MediaPost
RELATED:
Peter Kafka / MediaMemo:
Here's the Big IPO You've Been Waiting For: Demand Media Files With the SEC  —  Fun weekend reading for the tech and media set: Demand Media's S-1 filing, the first step it will take on the road to a public offering.  —  The S-1 doesn't include lots of important information …
Aaron Cohen / kottke.org:
Kurt Vonnegut's advice to young writers  —  “Don't use semicolons.  They stand for absolutely nothing.  They are transvestite hermaphrodites.  They are just a way of showing off.  To show that you have been to college.”  —  Did you know Vonnegut's daughter was divorced from Geraldo Rivera in 1974?
Newsweek:
Farewell, Libraries?  —  Amazon's report that e-books are outselling hardcovers means book collections—personal and public—are about to get a drastic makeover.  —  Books vs. E-Books: Click here to read related content  —  Amazon.com's recent announcement that sales of e-books …
Dan Kennedy / Media Nation:
Now it's the Times versus Google and Verizon  —  For now, at least, it looks like the New York Times is doubling down on its report that Google and Verizon are negotiating a deal that would allow Verizon to offer tiered levels of service for content-providers — a deal that would severely undermine the principle of net neutrality.
Ken Doctor / Newsonomics:
10 Reasons to Watch Next Week's TBD Launch  —  For a multimedia site, TBD showed some media savvy, lining up a media briefing today, complete with visuals, numerous staffers and a sampling of local bloggers who've joined the TBD Community Network.  —  You'll find several good write-ups on TBD today.
Lauren Kirchner / CJR:
Forbes.com Gets a New Slant  —  Lewis Dvorkin's bloggy overhaul of the Internet continues  —  On Thursday, Forbes.com launched a new blog page utilizing the platform first developed by the blog network True/Slant, which it recently acquired.  News last week that True/Slant was being shut …
Discussion: Romenesko and The Wire
Roy Greenslade / Guardian:
How newspapers should best deal with ‘data journalism’  —  Martin Moore, director of the Media Standards Trust  —  thinks we are heading for more “data journalism” and poses some questions in How news organisations should prepare for data dumps.  —  I'll overlook the naive bit about internal newspaper office secrecy.
Mallary Jean Tenore / Poynter Online:
Coffeeshop Newsrooms Yield Stories, Sources, Understanding of Journalism  —  The next time you visit your favorite coffee shop, consider how it would look if it were transformed into a “news café” — a place where journalists would work on stories and interact with patrons to find ideas …
Discussion: RJI
Ronan Shields / New Media Age:
News Corp plans mobile sell-off  —  News Corp has confirmed it is trying to offload its mobile businesses, collectively know as Fox Mobile Group, after stating that it was a loss-making venture.  —  The planned sell-off would include Jamba - the company behind the Crazy Frog ringtone …
John Cook / Yahoo! News:
Fox News chief packs heat  —  Fox News chief Roger Ailes has a license to carry a firearm in New York City on his person at all times, according to the NYPD's newly released list of handgun-permit holders.  And he's not alone among his Fox News colleagues: Prime-time shouter Sean Hannity also has a city license to carry a gun.
 
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Storymaking: The Next Evolution in Content Marketing  —  Storytelling is a verb, and many brands believe that means they should be telling stories about their brand, which was just another method of spinning one-way advertising.
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 More News: 
Richard Huff / NY Daily News:
Plan to drop anchor jolts news biz
Kate Kaye / ClickZ:
Breaking Media CEO Jonah Bloom Leaves
Discussion: AdScam/The Horror!
 Earlier Picks: 
MediaShift:
Facebook Launches Media Page But Resists Revenue Sharing
Joe Pompeo / Silicon Alley Insider:
Patch Editors Respond To Claims Of Sweatshop-Like Workload
Discussion: Romenesko and Media Nation
Andrea Pitzer / Nieman Storyboard:
Vanity Fair's Bryan Burrough on writing narrative: “people are dying …
 

 
From Techmeme:

Re/code:
Larry Page reorgs staff, transfers leadership of core Google products to Sundar Pichai

Kelly Hodgkins / MacRumors:
AT&T Locking Apple Interchangeable SIMs in iPad Air 2 and Retina Mini 3

Liz Gannes / Re/code:
Nest Acquires Home Automation Hub Revolv, but Will Stop Selling It

 
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