Mediagazer: Australian newspaper sales decline began two decades ago (mUmBRELLA)

Peter Kafka / MediaMemo:

Meet the Prankster Brothers Behind “Jenny,” the Whiteboard-Using, Farmville-Exposing, HPOA Girl — Yesterday, everyone on the Internet loved Steve Slater, the Jet Blue flight attendant who quit his job by cursing out his passengers and bolting out of his plane using the emergency slide.

The Quitting Tale That Suckered the Whole Internet — Photos of an aspiring broker purportedly telling off her boss garnered widespread news coverage and more than 105,000 Facebook “likes” Tuesday. Too bad the story was published by two guys who have pranked the media before.

Alexia Tsotsis / TechCrunch:

Confirmed: HOPA Dry Erase Girl Is A Hoax, Identity Revealed — “Girl quits her job on dry erase board, emails entire office (33 Photos)” is indeed a hoax, say its creators John and Leo Resig. — I'd love to pull out some well-worn meta-media analysis about how memes are increasingly …

Discussion: Gizmodo, more at Techmeme »

Tanzina Vega / New York Times:

A Weekly Magazine Meant for Mobile — A small group of former magazine journalists and editors, including the former president of Newsweek, plan to launch a weekly digital magazine this fall that they hope will capitalize on the idea of creating content specifically for mobile technology.

Discussion: Romenesko

Newsweek's editor exodus — Pressure is mounting to find a new editor-in-chief of Newsweek, as the staff defections continue in the wake of the sale two weeks ago to stereo mogul Sidney Harman. — Jon Meacham, the current editor-in-chief, is telling staffers he hopes to pack it in by Labor Day.

Michael Calderone / Yahoo! News:
Newsweek's Evan Thomas leaving the magazine

Discussion: FishbowlNY, The Wrap, Gawker, New York Observer and New York Magazine

Janko Roettgers / NewTeeVee:

Did Netflix Pay Too Much for Epix Content? — The news that Netflix is teaming up with Epix to bolster its online catalog has generally gotten good reception today, with Netflix stock up 8 percent and analysts like J.P. Morgan's Imran Khan giving the deal a thumbs up.

Discussion: Company Town, Moneywood, Light Reading, Cinematical and The Wrap, more at Techmeme »

Julia Boorstin / Media Money with Julia Boorstin:

Media Industry to Grow Faster than US Economy — A new report out today from Veronis Suhler Stevenson forecasts spending on media and communications will outpace economic growth as consumers invest in mobile and web access and companies pay to reach them there.

Discussion: Business Wire, rbr.com and MediaPost

James Ledbetter / Slate:

What Happened to Demand Media's Audience? — Something strange has happened on the way to Demand Media's IPO. For the last several years, Demand Media has been like a tornado ripping through traditional media. The company's model is to produce hundreds of thousands of evergreen pieces …

Discussion: PE Hub Blog, more at Techmeme »

Vadim Lavrusik / Mashable!:

How News Consumption is Shifting to the Personalized Social News Stream — In honor of Mashable's five-year anniversary, this series is supported by IDG. Join social conversations to market your brand with IDG's social advertising platform, IDG Amplify. Learn more about how it works here.

Discussion: MEDIA BEESWAX

Laura McGann / Nieman Journalism Lab:

To click or not to click: Could tiered data plans water down advertising possibilities for news publishers? — In the good old days (of three months ago) you could surf the web on your iPhone with abandon. Do I want to watch this video? Sure! Do I want to download this huge attachment?

Cory Bergman / Lost Remote:

Location services to ‘devastate local media’ — As rumored for what feels like the last decade, Facebook will launch its geolocation feature “within weeks,” according to a CNET report: … If you work in local media — or run a neighborhood blog — what does this mean?

Discussion: Mashable!, ReadWriteWeb, The Social and GigaOM, more at Techmeme »

Jason Kincaid / TechCrunch:

Ustream Goes Hollywood With New Office And Hires — Back in June, I sat down with Ustream CEO John Ham, who talked about the site's rapid growth and its plans to expand. At the time, Ham told me that one of Ustream's key strategies was to foster its relationship with the entertainment industry.

Discussion: The Wrap

Guardian:

Desmond wields axe at Channel Five — • Desmond plans to invest £1.5bn over five years — • Up to 80 jobs to go in £20m cost-cutting drive — • Five may return to Project Canvas — Channel Five is to lose seven of its nine executive board directors …

Discussion: The First Post and Media Week

Olivia Koski / Epicenter:

10 Media Takes on the Google-Verizon Net Neutrality Proposal — For a document with no actual authority behind it, the Verizon/Google policy proposal on openness rules for the country's wired and wireless networks has caused quite the media storm. — Today the authors themselves joined in via a Washington Post op-ed.

Kevin Rawlinson / The Independent:

Rupert Murdoch claims to own the ‘Sky’ in ‘Skype’ — Rupert Murdoch's BSkyB is fighting a legal battle with the internet telecommunications pioneer Skype, claiming that it owns the “Sky” in “Skype”. — Skype yesterday announced that it plans to float on the Nasdaq stock exchange in New York.

Discussion: The Staggers and themediablog.typepad.com

Zeke Turner / New York Observer:

Stefano Shows Off His Very Own Vanity Project … “I think we should have our salad and then we will go fast through the magazine,” said Stefano Tonchi, the editor of W. It was Tuesday afternoon on the fourth floor of 4 Times Square and Mr. Tonchi was wearing a two-button gray suit and an open-collared white shirt.

Chris Ariens / TVNewser:

Cablers Cover Alaska Plane Crash — Around 10:30amET, the cable news networks began continuing coverage of a small plane crash in Alaska which occurred Monday night. Former Alaska Sen. Ted Stevens and former NASA administrator Sean O'Keefe were believed to be onboard the plane which carried nine people.

Discussion: New York Times, KTUU-TV, Fox News, The Daily Beast, Multichannel and Broadcasting & Cable