Mediagazer: Fortune steals Primack away from Reuters (Chris Roush/Talking Biz News)

New York Times:

Hulu Is Said to Be Ready for an I.P.O. — By ANDREW ROSS SORKIN and MICHAEL J. de la MERCED — Hulu, the rapidly growing hub for online television and movies, aims to go public through an offering that could value the company at more than $2 billion, according to people briefed on the matter.

Discussion: NewTeeVee, Online Video News, paidContent, Guardian, Company Town, Venture Capital Dispatch, SocialTimes.com, MediaMemo, NBC New York, Silicon Alley Insider, Fast Company, VentureBeat, 5 Blogs Before Lunch and DailyFinance, more at Techmeme »

Chris Roush / Talking Biz News:

Fortune steals Primack away from Reuters — TALKING BIZ NEWS EXCLUSIVE — Dan Primack, editor-at-large with Thomson Reuters, has given his notice with the wire service to take a job at Fortune.com, which is overhauling the financial part of its site to feature his work.

Discussion: Romenesko and The Wire

Wall Street Journal:

Slow Start for Apple's iAds — Apple Inc. is facing some early challenges in its closely watched mobile advertising foray, with some ad campaigns experiencing delays as agencies attempt to learn the new system amid Apple's tight control over the creative process, according to ad executives.

Discussion: eMedia Vitals, Guardian, Gizmodo, AdPulp and Fortune, more at Techmeme »

Lymari Morales / Gallup:

In U.S., Confidence in Newspapers, TV News Remains a Rarity — No more than 25% say they have a “great deal” or “quite a lot” of confidence in either — WASHINGTON, D.C. — Americans continue to express near-record-low confidence in newspapers and television news — with no more than 25% …

Discussion: TVNewser, Mediaite, CJR and mediabistro.com

Jeremy W. Peters / Media Decoder:

Times Paper in Mass. to Charge for Online Content — The Telegram & Gazette, a New York Times-owned newspaper in Worcester, Mass., said that it would begin charging readers to view some of the local news articles that appear on the paper's Web site. — Starting on Monday …

Discussion: Worcester Telegram & Gazette, Silicon Alley Insider, TVWeek.com and NetNewsCheck Latest

Holman W. Jenkins, Jr / Wall Street Journal:

Google and the Search for the Future — The Web icon's CEO on the mobile computing revolution, the future of newspapers, and privacy in the digital age. — To some, Google has been looking a bit sallow lately. The stock is down. Where once everything seemed to go the company's way …

Discussion: Future Tense and AdExchanger.com

Peter Kafka / MediaMemo:

Why iPad Magazines Won't Be a (Really) Big Business For a While - And Why Prices Won't Come Down, Either — Will tablets save the magazine business? Nope. But if the industry's hopes for the iPad and its ilk pan out, digital editions could give the industry a billion-dollar boost in a few years.

Discussion: New York Observer, paidContent and eMedia Vitals

Howard Kurtz / Washington Post:

Initial impression of D.C. local news Web site TBD; N.Y. Times skips Obama lunch — One of the most intriguing features of the new, buzz-generating local Web site TBD is an invitation to readers to add some journalistic input. At the bottom of a piece on D.C. mayoral candidate Vincent Gray is the header “Complete This Story”:

Discussion: Romenesko

Media Week:

Times loses 1.2m readers — The Times has lost 1.2 million UK readers across its daily and Sunday websites and almost halved the amount of time people spend on its sites in the past three months, according data released by ComScore. — In May, the free-to-access website Timesonline.co.uk …

Discussion: The Wire

Sheryl Gay Stolberg / New York Times:

At 92, Still Grabbing the Brass Ring — THE day after he turned 92 (yes, 92), Sidney Harman, audio industry pioneer, philanthropist, author, university professor, lover of Shakespeare and soon-to-be-owner of Newsweek, was feted at the Aspen Institute, the research organization on whose board he sits.

Discussion: On Media's Blog

Brian Stelter / New York Times:

With Summer, Big Cable Channels Keep Getting Bigger — Thirty-one percent ratings growth is the kind of history that the History channel likes to make. — The channel is having a remarkably strong summer, with an average of nearly 1.6 million viewers a night in June and July, up from 1.2 million in the same months last year.

Paul Carr / TechCrunch:

Murdoch's New iPaper: One Last Tragic Roll Of The Digital Dice — “Rupert Murdoch To Launch New National Newspaper”. — As headlines go, that's up there with “DeLorean To Unveil New ‘Gull-Wing’ Car”, “Freddy Laker Reveals Trans-Atlantic Airline Plans” and “Charge! says Light Brigade” …

Discussion: Newser, Journalism.co.uk, Romenesko, Guardian, Garcia Media and broadstuff, more at Techmeme »

Jane Martinson / Guardian:

Two months to plot a media regulation ‘big bang’? Get ready for shrapnel — There is no recess for the civil servants at the Department for Media, Culture and Sport - a revolution is on the way — Pity those poor civil servants in the Department of Culture, Media and Sport.