Mediagazer: Now Playing: Night of the Living Tech (Steve Lohr/New York Times)

Kevin Rose:

Why Apple's iTV Will Change Everything — The rumor: Apple will be releasing a revamped/renamed version of their ‘Apple TV’ set-top box, called ‘iTV’. The box will run the Apple iOS (same as the iPhone/iPad), and be priced around $99. — Why will this change everything?

Discussion: Fortune, Silicon Alley Insider, TUAW and Conversion Rater, more at Techmeme »

Peter Kafka / MediaMemo:

Exclusive: Viacom Digital Boss Greg Clayman Headed to Rupert Murdoch's iPad Newspaper — Rupert Murdoch's iPad-friendly digital newspaper doesn't have a launch date or a name yet, but it is hiring. News Corp. (NWS) has tapped Greg Clayman, who runs digital distribution for Viacom (VIA) …

Discussion: paidContent and The Digital Reader, more at Techmeme »

Jeremy W. Peters / New York Times:

Facebook Feeling Unfriendly Toward ‘Social Network’ — LOS ANGELES — At the New York Film Festival next month, Hollywood will unleash “The Social Network,” a biting tale of the Silicon Valley giant Facebook and its founder Mark Zuckerberg. — Now Facebook must decide whether to bite back.

Discussion: The Wrap, Thompson on Hollywood, In Contention, PopEater, FM Blog, Gold Derby, Gawker, Hollywood Reporter, Cinematical, VentureBeat, New York Magazine, /Film, The 48th New York Film … and The Playlist

Charlie O'Donnell / This is going to be BIG!:

Product Friday: Monetizing Content is a Product Problem — They say people won't pay for content. They say that paywalls are stupid and that its just not monetizable. — Remember when they said that people wouldn't pay for music? — What Apple proved, and what I suspect is the issue with web content …

Chrystia Freeland / New York Times:

Business Journalism's Image Problem — These are grim days for print journalists: we are the auto workers of the white-collar class, toiling in an industry in structural decline (see: sale of Newsweek for $1). But this summer's best-seller list offers some relief for the world's inky-fingered wretches.

Peter Preston / Guardian:

Tomorrow's media needs to be wired, inspired and for women — Many national newspapers have more male readers than female. But that gap is closing fast, and the success of female-friendly websites like Mail Online are beginning to suggest a clear direction for the future — Sex counts at the newsstand.

Peter S. Goodman / New York Times:

In Case of Emergency: What Not to Do — WHOEVER suggested that all publicity is good publicity clearly never envisioned the wave of catastrophe engulfing high-profile corporations over the last year, laying waste to some of the most meticulously tailored reputations on earth.

Discussion: Rex Hammock's RexBlog.com

Hal Espen / New York Times:

Book Review - Morning Miracle - Inside the Washington Post - By Dave Kindred — Reading about the mass unemployment of tens of thousands of reporters and editors in the unfolding print apocalypse, or talking with nervous, demoralized friends and former colleagues in various newsrooms and magazine offices …

Paul Carr / TechCrunch:

Forget Ads In Books, Lit-Lovers Face An Even More Hideous Prospect — It's a pity readers don't want to pay for stories about the death of traditional media, because otherwise journalists and commentators would be riding a big fat cash cow. — In recent months it's been impossible to open …

Discussion: TeleRead, NevilleHobson.com, Snarkmarket and eBookNewser, more at Techmeme »

Brooks Barnes / New York Times:

Sony's Bet on Sticking With Web Shows — LOS ANGELES — At first Hollywood raced to make original Web programming. NBC Universal trumpeted a site called DotComedy; the Walt Disney Company created a digital studio called Stage 9; and Time Warner backed SuperDeluxe, another comedy site.

Steve Lohr / New York Times:

Now Playing: Night of the Living Tech — Life in the media and communications terrarium, it seems, is getting increasingly perilous. The predictions of demise are piling up. Phone calls, e-mail, blogs and Facebook, according to digerati pundits recently, are speeding toward the grave.

Joshua Errett / nowtoronto.com:

Patchwork news — You've Got Mail, the 1998 dot-com rom-com starring Tom Hanks and Meg Ryan, is a grim reminder of just how inescapable AOL once was. The title, of course, was AOL's annoying trademark email greeting, which played a supporting role in the movie.