Mediagazer: Steve Burke Replacing Zucker Atop NBCU (Johnnie L. Roberts/The Wrap)

3:40 AM ET, September 27, 2010

Top News:

Michael Learmonth / AdAge:

Forbes' New Advertising Pitch: Wanna Buy a Blog? — The Revenue Side of DVorkin's AdVoice Model Means Advertisers Publish Under Company's Banner — NEW YORK (AdAge.com) — When Forbes bought blogging startup True/Slant, it got a familiar face in True/Slant CEO and former Forbes editor Lewis DVorkin …

Discussion: Talking Biz News, Felix Salmon and AdPulp

Johnnie L. Roberts / The Wrap:

Steve Burke Replacing Zucker Atop NBCU — Steve Burke, Comcast chief operating officer and a onetime executive star at Disney, will become CEO of NBC Universal once federal regulators approve the cable TV giant's $30-billion proposal to control the content company.

Discussion: Multichannel, Business Wire, MediaMemo, Variety, From Inside the Box, AdAge, paidContent, rbr.com and Media Decoder

Michael Idov / New York Magazine:

The Demon Blogger of Fleet Street — Nick Denton cast himself as a media outsider. That's how he made it inside. — Nick Denton has built a panopticon. From his living-room window, he can all but see his favorite table at Balthazar, and his favorite table at Balthazar is picked …

Discussion: Spiersblr

Terry Heaton / Terry Heaton's PoMo Blog:

Killing the Golden Goose, a modern media parable — Local media websites regularly employ tactics that put revenue above users, and this is a much bigger deal than we realize. — Let's review. Local media, feeling the disruption to its core business, reaches out into the Web for new revenue opportunities.

Discussion: Kirk LaPointe's …

Slate:

Why the Fox News Suit Against Robin Carnahan's Campaign Is Bogus — It's legally weak and makes the network look partisan. — Last week, in an apparently unprecedented move, Fox News sued Robin Carnahan, Missouri's Democratic candidate for U.S. Senate, for copyright infringement.

Discussion: Terry Heaton's PoMo Blog

Simon Dumenco / AdAge:

Three Truths About the Media Future — Including the End of Rupert Murdoch — Plus: Magazines Are Making a Comeback and VCs Might Be Getting Desperate — 1. This really might be The End of Rupert Murdoch — but not for the reasons you might think. — Imagine if a reporter …

Discussion: msnbc.com

New York Times:

The Readers' Front Page — Views from readers, responses from the staff, and thoughts from the public editor. — The Times's Web site always lists the most popular e-mailed stories. These are increasingly taking the role of “headlines.” One looks at them to see what one may have missed, or what others are reading.

The Independent:

Julia Budworth: Tea with ‘The Lady’ — Matthew Bell takes cake with the co-owner of the genteel women's weekly magazine - and finds her in a remarkable fury over its editor, Rachel Johnson — Seventy miles from the hushed London offices of The Lady, in a Georgian drawing room overlooking a lake …

Mark Hendrickson / Ursus Rex:

How to Pitch A Tech Blogger — I've been asked privately quite a few times over the last couple of years how one should pitch their startup to a tech blog like TechCrunch, GigaOm, VentureBeat or ReadWriteWeb. So I've decided (quite selfishly) to write a post about the subject instead of repeating myself or re-forwarding emails.

Bradley Johnson / AdAge:

100 Leading Media Companies — Revenue Is Seeing Single-Digit Growth This Year Following 2009's 3.8% Decline. So Just Where's the Money? — Tweet — 1. Based on first-half 2010 revenue trends. — CHICAGO (AdAge.com) — Need proof that the media recession is over?

Discussion: Technology News

AdAge:

AP Circular App Coming to Help Print Compete With Online Coupons — After the Web Cost Them Classifieds, Newspapers Don't Want to Lose Important Revenue Source — NEW YORK (AdAge.com) — The Associated Press is developing an app it hopes will help newspapers keep their hands on a key source …

Brian Stelter / Media Decoder:

Study Finds That Apple Dominates Tech News — A customer, Evan Wiendczak, spoke after buying the first iPhone 4 on Fifth Avenue in June. — A new study confirms what some in the technology industry have long sensed: that Apple commands an inordinate amount of the media's attention.

Discussion: FM Blog