Mediagazer: WEFHamburg: One in five journalists lack ‘essential’ … (Rachel McAthy/Journalism.co.uk)

Greg Sandoval / Media Maverick:

Spotify crashes into Apple on way to U.S. — These are some swinging Swedes, the guys at Spotify. — Founded in Stockholm in 2006, Spotify is is an online streaming music service that has already conquered Europe with the help of a revolutionary desktop service and now desperately wants to make the jump to the United States.

Discussion: TechCrunch, Reuters, Techdirt, MediaPost, paidContent, New York Times, Epicenter, Engadget and broadstuff, more at Techmeme »

Apple is changing its tune on music subs — Tweet — Apple is talking with the major record labels about a subscription music service that would give customers unlimited access to songs for a monthly fee, sources told The Post. — Apple iTunes boss Eddy Cue was on the phone with music honchos …

Discussion: Fast Company, New York Times, Ars Technica, VentureBeat, hypebot, TechFlash, Gizmodo and Tech Trader Daily

The Changing Newsroom:

Newsroom Innovation Leaders: The Sports Department — Groves presenting research at AEJMC in Denver — This post is co-authored with Dr. Jonathan Groves, an assistant professor of journalism at Drury University. Both of us have spent several months in newspaper newsrooms …

Discussion: Mark Coddington, Romenesko and JSOnline

Justin Ellis / Nieman Journalism Lab:

Twitter data lets NPR glimpse a future of app-loving news junkies — Conventional wisdom tells us that if you hook up your website to Twitter and/or Facebook you should see some increase in online traffic. — But beyond more eyeballs and pageviews, what's the value of all those followers and “likes” to a media organization?

Discussion: WebNewser

Erick Schonfeld / TechCrunch:

Video Ad And Analytics Startup TubeMogul Takes $10 Million In VC Funding — Video advertising and analytics startup TubeMogul closed a $10 million Series B financing. The round was led by Foundation Capital, with existing investors Trinity Ventures and Knight's Bridge Capital Partners …

Discussion: NewTeeVee, Silicon Alley Insider, VentureBeat and paidContent, more at Techmeme »

Rachel McAthy / Journalism.co.uk:

WEFHamburg: One in five journalists lack ‘essential’ multimedia skills, suggests Poynter research — One in five journalists still do not have “essential” multimedia skills and news organisations need to do more to motivate staff, the researchers behind a Poynter Institute News University study said today.

Robert Andrews / paidContent:

Economist Taking Intelligent Life To U.S. On iPad Only — In a sign that online distribution to tablets can take printed publications in to territories that were previously unreachable, The Economist is overcoming a distribution bottleneck by taking its Intelligent Life quarterly to the U.S. on iPad only.

Discussion: Poynter Online, WebNewser and Gizmodo

Lauren Kirchner / CJR:

Groupon's Style Guide to Humor Writing — Groupon is a deal-of-the-day subscription service that's been getting attention for its power to sell anything from yoga classes to Flip cams incredibly quickly. The site takes half of the revenue from each sale, but sellers are willing …

Discussion: The Praized Blog, more at Techmeme »

Choire / The Awl:

Of 16 ‘Observer’ Departures in the Last Year, 12 Were Women or Gay Men — 75% of the editorial staffers whose careers at the New York Observer predate the current editor that have since departed the paper are women or gay men. The current editor, Kyle Pope, was hired eleven months ago.

Discussion: New York Magazine

Robert Fortner / CJR:

The Web Grows Wider — Gates Foundation partnerships with the Guardian and ABC News further complicate global health coverage … The independence of the Guardian's global health journalism has a new guarantor: the Bill & Melinda Gates Foundation. The Manchester, U.K.-based paper recently announced …

Reuters:

Hulu prepares IPO amid battle with Netflix — * Morgan Stanley likely to lead underwriters -sources — * Hulu could file IPO plan with SEC this year -source — * IPO could come in first half of 2011 -sources — Popular U.S. Web video service Hulu is prepared to raise as much as $300 million …

Discussion: MediaPost, VentureBeat, paidContent, Online Video News, NewTeeVee, TechCrunch, New York Observer, MediaMemo, Seeking Alpha, Hillicon Valley, Tech Trader Daily and Silicon Alley Insider

Mallary Jean Tenore / Poynter Online:

How to Turn a Student Journalism Project into a National Story — Many journalism students hope to break some news with their class projects and get attention beyond the university. This hope recently became a reality for 11 students after The Washington Post and msnbc.com decided …