Mediagazer: Arianna's $250K Bus to Jon Stewart Rally a ‘Shock’ at HuffPo HQ (The Wrap)

Keach Hagey / The Politico:

Does HuffPo refuse to link to Gawker? — Deep into Ben McGrath's largely sympathetic profile of Gawker Media impresario Nick Denton is an awkward encounter between Denton and Jai Singh, an old acquaintance from Denton's time in San Fransisco who had recently started at the Huffington Post.

Discussion: Runnin' Scared, Soup, The Wire and New York Times

Jeff Bercovici / Mixed Media:

Huffpo vs. Gawker: Which Is Worth More? — Arianna Huffington and Nick Denton don't seem to get along too well these days: According to this week's New Yorker profile of Denton, the Gawker Media founder believes that the Huffington Post has a policy against linking to his sites …

Discussion: Runnin' Scared, MediaMemo, City Room, Felix Salmon and Mediaite

Jeremy W. Peters / Media Decoder:

Times Names Deputy Magazine Editor — The New York Times will have a new deputy editor for its Sunday magazine. — On the heels of the paper's selection of Hugo Lindgren as editor of the magazine, Mr. Lindgren announced on Monday that he has hired Lauren Kern to be his second in command.

Discussion: mediabistro.com

Discussion: BuzzMachine, Romenesko and The Wrap

Dan Sabbagh / Guardian:

British media unite against Murdoch — Letter to Vince Cable signed by many of UK's leading news providers warns £8bn deal would damage democratic debate — Analysis: Turning up the heat on Murdoch's News Corporation — Datablog: how powerful would the takeover make Murdoch?

Discussion: Shaping the Future …, Press Gazette and Jon Slattery

Austin Carr / Fast Company:

Twitter Crushing Facebook's Click-Through Rate: Report — What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email? — According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily …

Discussion: Andy Beal's Marketing Pilgrim, Poynter Online, New York Times and Silicon Alley Insider, more at Techmeme »

Alex Mindlin / New York Times:

Short Attention Spans for Web Videos — After watching an online video for a full minute, 44.1 percent of viewers will have clicked away, according to Visible Measures. But an outsize slice of that loss occurs in the first 10 seconds, during which 19.4 percent of a video's audience defects.

Wall Street Journal:

‘Scrapers’ Dig Deep for Data on Web — At 1 a.m. on May 7, the website PatientsLikeMe.com noticed suspicious activity on its “Mood” discussion board. There, people exchange highly personal stories about their emotional disorders, ranging from bipolar disease to a desire to cut themselves.

Discussion: Digits and AdExchanger.com

Katy Bachman / Mediaweek:

‘Better’ Gets Bigger — Meredith's daytime show to air in L.A.; national ads next? — Meredith's syndicated daytime show Better is poised to become a player in the national advertising arena. — In less than a month, the lifestyle show based on the iconic Meredith magazine brand will debut on KCAL …

Discussion: MediaPost

Dave Itzkoff / ArtsBeat:

‘The Simpsons’ Explains Its Button-Pushing Banksy Opening — How did “The Simpsons” manage to track down Banksy, the pseudonymous British artist, and get him to create the powerful opening-credit sequence from Sunday's show, which seems to reveal the torturous sweatshop responsible for its creation?

Discussion: TVWeek.com, The Playlist, Velocity, Comic Riffs, Politics Daily, BBC, TechCrunch, The Huffington Post, Underwire, New York Magazine, Most Recent Home Page Posts …, Gothamist, Wooster Collective, Laughing Squid and Gawker

Mindy McAdams / Teaching Online Journalism:

Boring old news media: Still boring, still old — I was just rereading a post by Steve Yelvington — whom I used to call the smartest man in online journalism (and he may still be — it's just that there are so many more people in it now, it's hard to name just one).

Roy Greenslade / Guardian:

Journalism students don't read newspapers — Two eye-opening moments at my lecture to about 250 City University MA journalism students yesterday afternoon. — I asked for a show of hands on a simple question: what is your primary news source? — Newspapers? No more than 20 hands went up.

Discussion: Romenesko

Peter Kafka / MediaMemo:

Magazine Publishers Turn Back From the Abyss — Magazine publishers took a particularly brutal beating during the last ad recession, so they have a very long way to go if they're going to climb back. Still, this is a start: Ad pages increased 3.6 percent in the last three months …

Discussion: MPA, Gawker, All Things Digital and BoomTown, more at Techmeme »

Examiner:

Interview: Fark.com's Drew Curtis— visionary, internet god, bourbon enthusiast — This month, Comedy Examiner HQ is running a series of interviews with people that have had a substantial influence on the world of comedy. For the first part of this series— which would focus on the internet …

Lauren Goode / Digits:

Mobile TV's Uphill Climb — A group of broadcasters has been making the case that local content is the way to go when it comes to television on mobile devices, and it is wielding results from a recent consumer trial to prove it. — But there aren't yet many devices that use Mobile DTV chips …

Discussion: NewTeeVee