Mediagazer: MTV Is Looking Beyond ‘Jersey Shore’ to Build a Wider Audience (Brian Stelter/New York Times)

6:00 PM ET, October 25, 2010

Top News:

Why NPR Matters (Long) — I have known and very occasionally worked with Juan Williams, and I don't want to say much about him. I think Andrew Sullivan is very astute in pointing out the difference between the complex way Williams wrote about racial stereotypes and racial differences early in his career …

Discussion: The Daily Dish, CNN, Poynter Online and The Huffington Post

Steve Krakauer / Mediaite:

Major Garrett Talks Juan Williams On Morning Joe: FNC Embraces “Polarization” — MSNBC's Morning Joe welcomed National Journal Executive Editor Ron Brownstein and NJ correspondent Major Garrett this morning, the day the magazine and web site relaunched. — Of course, Garrett on Morning Joe …

Discussion: rbr.com, TVNewser, NPR Topics, Media Matters for America, National Media, Salon and FishbowlDC

Jay Rosen / Pressthink:
NPR News Analyst: How Juan Williams Got Fired

Discussion: The Politico, The Daily Caller, The Wrap, Mediaite, main page collection, Change of Subject, The Huffington Post, Free Press and Media Decoder

Farai Chideya / The Huffington Post:
What Everyone Is Missing About NPR's WilliamsGate

Discussion: Free Press and WBUR and NPR

David Carr / New York Times:

Against Odds, Web Site Finds Niche — Something odd showed up last week in the mailbox of Choire Sicha, a veteran blogger who lost his job and started a Web site with a few pals two years ago: a paycheck. — In September 2008, Mr. Sicha, Alex Balk and David Cho all found themselves laid off from Radar …

Discussion: Brooks in Beta, American Prospect, New York Observer, Crushable, conky, AdPulp, Common Sense Journalism, The Hairpin, The Rumpus.net, NYConvergence.com and tag me with a spoon

Alex Balk / The Awl:
Why I Won't Talk — A recent article in a local newspaper …

via:erikmal

Jeremy W. Peters / New York Times:

Debut for a Nimbler, Newsier National Journal — WASHINGTON — “The conversation” is a term of art in the media often associated with longing. Media companies want to join it, shape it, lead it. — This has not always been a strong suit for National Journal.

Discussion: Nieman Journalism Lab, NationalJournal.com, Romenesko, White House Correspondents …, coverawards.com and Housing Complex

Financial Times:
National Journal defies print logic

Thanks:dgelles

Kevin Shalvey / Flood Magazine:

The New Yorker has a Paywall Problem, Part 2 — Comments left throughout The New Yorker's JavaScript code include an email address of a faculty member at Lehman College. — Eleven years ago, when Jon Lech Johansen was a 15-year-old kid in Norway, he sat at his computer and banged out code …

Peter Kafka / MediaMemo:

A Win for Adobe: Condé Nast Will Use It Instead of Rolling Its Own Tablet Magazines — Here's a win for Adobe, which could use one: Condé Nast, which has been testing the software company's tablet publishing tool against a homegrown version, is going to use Adobe's offering instead.

Discussion: Journalism.co.uk, Folio, paidContent, Poynter Online, Epicenter and Adobe, more at Techmeme »

Brian Stelter / New York Times:

Pitching Movies or Filming Shows, Hollywood Is Hooked on iPads — Last month at a meeting in Hollywood, it was time to plot out the sequel to “Star Trek,” last year's blockbuster reboot of the sci-fi franchise. — The attendees all brought smartphones — gadgets far more powerful …

Discussion: TUAW

Steve Fishman / New York Magazine:

Newsboy — Looking for one last turn in the spotlight, 92 year old Sidney Harman paid his dollar for Newsweek. And Tina Brown was all set to dance. So why did it fall apart? — Tina Brown has always had a thing for older men—years ago, she'd married one.

Discussion: Guardian, New York Observer, Gawker and Romenesko

Megan McCarthy / Mediagazer News:

See a great media story? Tip it to Mediagazer on Twitter and get recognized. — You can now use Twitter to tip Mediagazer to breaking media industry news - and you may do so unintentionally. — If you read Mediagazer, you're probably aware of Twitter, the microcontent platform …

Thanks:madlid

John Koblin / WWD:

Style.com Moves to Fairchild Group — NEW YORK —The Condé Nast Web site Style.com is becoming part of Fairchild Fashion Group, effective immediately. — The editorial team at Style.com, including editor Dirk Standen, will now report to Fairchild editorial director Peter Kaplan.

Discussion: MediaPost, New York Observer, MinOnline and MediaPost Raw

Brian Stelter / New York Times:

MTV Is Looking Beyond ‘Jersey Shore’ to Build a Wider Audience — The second-season finale of “Jersey Shore” last week was one of the highest-rated hours all year on MTV. There was, perhaps, no better time to promote another boozy, in-your-face unscripted show.

Discussion: FishbowlNY

Xeni Jardin / Boing Boing:

Local newspaper boasts ultimate passive-aggressive paywall policy — The North County Gazette, a regional paper covering upstate New York, offers its articles online with a sort of an honor system instead of a standard paywall. OK, but instead of a straight-up honor system or “tip jar” …

Discussion: Urlesque

Noam Cohen / New York Times:

Blurring the Line Between Apps and Books — STEPHEN ELLIOTT, a 38-year-old from San Francisco, just introduced his first piece of software for sale: an app for the iPad and iPhone called “The Adderall Diaries.” — He's not exactly a programmer — better to call him a writer.

Discussion: GalleyCat and New York Observer

Nat Ives / AdAge:

How to Read Newspapers' New Circulation Numbers — Industry's Circulation Decline Slows, But Dive Below the Top Line to Really Understand — NEW YORK (AdAge.com) — Newspapers' circulation losses have slowed further, to a 5% daily drop in the most recent report from an 8.7% decline …

Discussion: Media Decoder, Bloomberg, Romenesko, Media Life Magazine, Crain's New York Business, Associated Press, Tower Ticker, paidContent and Gannett Blog

Jose Martinez / NY Daily News:

Mommy blogger Lyss Stern agreed to write puff piece to pay off $45K dental bill then reneged: suit — Author Lyss Stern shows off her winning smile at the “If You Give A Mom A Martini...” book launch last year. A Manhattan dental practice claims she didn't pay for it.

Discussion: Gawker, Romenesko and Gothamist

Georg Szalai / Hollywood Reporter:

PBS Making Digital Push With New Website, iPad Application … PBS is beta-launching Monday a new website at PBS.org, which will offer local content from member stations alongside national content and offer auto-localization features. — The public broadcaster also is launching PBS for iPad …

Discussion: mocoNews, AppScout, ReadWriteWeb, ThinkMobile and digiphile

Jon Orlin / TechCrunch:

Internet TV and The Death of Cable TV, really — Yes, you heard this before. The Death of Cable TV. Yet, it hasn't happened. But now, so many disruptions are happening in the video space, cable tv is really stepping towards the cliff. Don't expect the cable industry to just give up.

Discussion: Online Video News