Mediagazer: Faulty Metrics Make for a Media Guessing Game (Mathew Ingram/GigaOM)

10:45 AM ET, October 30, 2010

Top News:

Why We Published the Christine O'Donnell Story — Yesterday, we published the anonymous account of a young man from Philadelphia who had a naked sleepover with Delaware GOP senatorial candidate Christine O'Donnell three years ago. Some people did not like that! Here's why we'd do it again.

Discussion: Big Journalism, Fox News, Jezebel, The Wire, TBD All News, The Daily Dish, Politics Daily, The Daily Caller and Hot Air

Mike Shields / Mediaweek:
Updated: Gawker Pulls Ads From O'Donnell Post

Discussion: The Daily Beast, Gawker and The Atlantic Wire

David Carr / Media Decoder:
By Any Means Necessary: Gawker and the O'Donnell Post

Discussion: New York Observer, The Not-So Private Parts, American Journalism Review, The Wrap, Slate, Guardian, The New Yorker Blog, The Caucus, The Corsair, New York Magazine, Mediaite, FrumForum, Vanity Fair and Yahoo! News

Mike Shields / Mediaweek:

Updated: AOL Lands Obama, Celebs for Series — AOL thinks Web users are ready for appointment TV. — The beleaguered portal on Monday (Nov. 1) will roll out three new daily series, which will be scheduled much like traditional TV. The new shows include You've Got, which will consist …

Discussion: Tubefilter News

David Kaplan / paidContent:
AOL's Homepage Revamp Aims For TV Network Model

Discussion: Wall Street Journal, TechCrunch, MediaPost, WebNewser and The Wire, more at Techmeme »

Cory Bergman / Lost Remote:

AOL's Armstrong answers question, ‘Is Patch evil?’ — On stage at the Online News Association's annual conference here in DC, AOL chief Tim Armstrong (left) was winding down the keynote session with NPR's Vivian Schiller. That's when USC's Robert Hernandez (right) walked up the microphone …

Craig Silverman / MediaShift: Notable Moments From the 2010 ONA Conference

Charles Lewis / Investigative Reporting Workshop:

New journalism ecosystem thrives — In the immortal words of Sir Isaac Newton more than three centuries ago, “To every action there is always opposed an equal reaction.” It is perhaps peculiar and maybe even ill-advised to apply Newton's immortal Laws of Motion to the quirky, peculiar world of journalism.

Discussion: Romenesko

Mathew Ingram / GigaOM:

Faulty Metrics Make for a Media Guessing Game — The irony is keenly felt by virtually every media entity, whether it is a tiny web-native outlet or a giant traditional publisher: The Internet, the most easily — and frequently — measured medium in the history of humanity …

Thanks:mathewi

Ben Fritz / Company Town:

Redbox planning to expand onto the Web next year — As more consumers leave DVDs behind for digital downloads, the company that brought movie vending machines to grocery stores nationwide is following the audience. — Redbox unveiled Thursday a new digital strategy that by next year …

Discussion: The Moviefone Blog, TechFlash, TVWeek.com, Tech Trader Daily and paidContent

Laura McGann / Nieman Journalism Lab:

Center for Public Integrity's HTML5 product aims to make long-form journalism readable on any device — Is it possible to enjoy long-form investigative journalism in a digital age without a fancy tablet? A 5,000-word piece can be tough to get through on an ad-supported website.

Discussion: rbr.com and WebNewser

Joshua Brustein / Media Decoder:

Newsweek Offers iPad App With Subscription Option — Newsweek released an iPad application this week that allows readers to buy subscriptions using Apple's in-app purchasing system, seemingly resolving a major frustration that magazine publishers have had with the iPad.

Marguerite Reardon / CNET News:

With Internet TV, cable wins even if it loses — Americans, little by little, are cutting the proverbial cord on cable television. But that doesn't mean they're breaking up with their cable companies. — In addition to controlling most of the paid TV market in the U.S. …

Discussion: New York Post

Kara Swisher / BoomTown:

Demand Media's IPO Is On Deck, With Amended Filing — Demand Media, which posted its S-1 regulatory filing August, filed an amended version today that is likely to allow it to move quickly to an initial public offering. — The new version for the online content company has updated financial information for the third quarter.

Discussion: paidContent and WebNewser

Larry Kramer / C-Scape:

Why A Daily Beast Move Into Print Could Be Brilliant — It may not seem like the most obvious move to make, but the internal discussions IAC is having over extending the Daily Beast into print could lead to a major step forward for the two-year old business that has made it's mark …

Discussion: Brooks in Beta and Romenesko

Chris Roush / Talking Biz News:

NYT hires two reporters for biz news desk — TALKING BIZ NEWS EXCLUSIVE — New York Times business editor Larry Ingrassia and Dealbook blog editor Andrew Ross Sorkin sent out the following announcement to the staff on Friday afternoon:

Discussion: The Texas Tribune