Mediagazer: Center for Public Integrity changes up its audience strategy … (Laura McGann/Nieman Journalism Lab)

9:40 AM ET, November 9, 2010

Top News:

The Times' Paywall and Newsletter Economics — It is, perhaps, the end of the beginning. — In early July, Rupert Murdoch's News Corporation placed its two London-based “quality” dailies, the Times and Sunday Times, behind a paywall, charging £1 for 24 hours access, or £2 for 2 weeks …

Discussion: Jon Slattery, George Brock, Boing Boing and TeleRead

Bill Carter / Media Decoder:

Olbermann Apologizes to Viewers, But Not to MSNBC — 6:15 p.m. | Update In an aggressive statement questioning the legitimacy of his two-day suspension from MSNBC, Keith Olbermann addressed his fans Monday night, saying that they were responsible for his scheduled return to the air on Tuesday …

Discussion: Mediaite, Washington Post, Mixed Media, Romenesko, Gawker, Inside Cable News, TPM LiveWire and Salon

David Carr / New York Times:
Olbermann, Impartiality and MSNBC

Discussion: live.washingtonpost.com, Mixed Media, Broadcasting & Cable, Runnin' Scared, Company Town, Washington Post, TVNewser, msnbc.com, Romenesko, Inside Cable News, DailyFinance and Mediaite

Jeremy W. Peters / Media Decoder:

Salon Names New Editor — Salon, the Web site that helped pioneer online journalism before many newspapers and magazines had even thought about the Internet, is changing editors. — Joan Walsh, the noted commentator who has been editor in chief of Salon since 2005, is stepping down to write a book.

Discussion: New York Observer, mediabistro.com, MediaPost, The Huffington Post and GalleyCat

Wall Street Journal:

Ads, Politics Blur Media Lines — Talk Show Hosts Help Raise Cash and Attention for Advocacy Groups That Advertise — Cable-news network MSNBC briefly suspended liberal host Keith Olbermann last week for crossing a line between the media and politics when it learned he donated $2,400 each to three Democratic Party candidates.

Laura McGann / Nieman Journalism Lab:

Center for Public Integrity changes up its audience strategy to build a new revenue stream from readers — Nonprofit news outlets reach an audience in different ways. To borrow an analogy, imagine that there are two camps: wholesalers and retailers. Under the wholesale umbrella …

Claire Atkinson / New York Post:

Yahoo! on KKR radar — Tweet — The list of private-equity firms circling Yahoo! is getting longer. — PE giant KKR & Co. is among the parties interested in either taking Yahoo! private or helping finance a deal if the struggling Internet pioneer decides to go that route, The Post has learned.

Marc Ambinder / The Atlantic Online:

I Am a Blogger No Longer — This is my final blog post for The Atlantic. Five years ago, as a way to boost the competitive metabolism of The Hotline, Chuck Todd hired me away from ABC News to create “Hotline On Call.” I was to be the first political reporter working for a mainstream news …

Discussion: The Daily Dish, Thanks:taylorbuley

Steve Krakauer / Mediaite:

Conan O'Brien's First TBS Monologue: Still Bitter About The NBC Break-Up — Conan O'Brien made his return to late night TV tonight with the first episode of TBS' Conan. In some ways, the opening monologue of the premiere picked up from where he left off in the two weeks of his former NBC show …

Discussion: Media Decoder, Vanity Fair and The Daily Beast

Lacey Rose / Moneywood:
Meet The Man Who Lured Conan O'Brien To Cable

Discussion: The Wire and New York Times

Frederic Lardinois / ReadWriteWeb:

New Study Shows Newspapers Don't Have to Sue to get Pirated Content Removed — When users first began to share music online, the music label's first reaction was to sue them. While this did little to deter music sharing, it ruined the public's opinion of these labels.

Discussion: TeleRead and Mixed Media

Yinka Adegoke / Reuters:

Time Warner Cable targets rivals, Hulu with Look Back — (Reuters) - Time Warner Cable will launch on Monday a service to allow subscribers to watch some of their favorite shows three days after they've originally aired as it aims to stay ahead of the growing threat of cheaper Web video services like Netflix Inc and Hulu.

Discussion: MediaPost

Dan Frommer / The Wire:

Amazon Opens The Door For An Apple Newspaper Store — Amazon just announced changes to its Kindle platform for newspaper and magazine publishers that could open the door for a similar store from Apple. — Specifically, Amazon just announced a new program that would allow newspaper …

Discussion: Amazon.com and TechCrunch, more at Techmeme »

David Kaplan / paidContent:

Digital Home: Boxee's Ronen: People Don't Want To ‘Surf’ Their TVs — As Nielsen's research showed during the previous Battle for the Digital Home conference panel, hardly anyone is truly cutting their cable cords. But that's not stopping upstart digital video companies …

Peter Kafka / MediaMemo:
Boxee Goes Hunting for Big Bucks

Discussion: GigaOM

Jeffrey A. Trachtenberg / Wall Street Journal:

Same-Day E-Book Sales Propel Grisham's Thriller — In recent years, even some of the biggest authors have lost gravitational pull with readers. But for John Grisham's 24th adult book, “The Confession,” the e-book version has helped propel first-week sales beyond that of his last legal thriller.

Tanzina Vega / New York Times:

Plucked From Their Web Writing to Promote a Vaseline Brand — IF you've been complaining about dry skin on the Internet, Vaseline may have heard you. With winter just around the corner, the brand is announcing a new advertising campaign for its Vaseline Intensive Rescue skin cream product, sold by Unilever.

James McQuivey / paidContent:

Why The Book Business May Soon Be The Most Digital Of All Media Industries — Consider it an inauguration of sorts, a celebration of the e-book industry becoming a member of the major media club just as digital music and online video have before them. When you influence a billion dollars, people have to take you seriously.

Discussion: TeleRead

Katy Bachman / Adweek:

Comcast-NBCU to Cost Consumers — To the tune of $2.4 bil. more over the next nine years — That consumer cable bills will continue to climb is a sure bet. If regulators approve Comcast's control of NBC Universal, it will cost consumers even more — $2.4 billion more over the next nine years.

Discussion: MediaPost

Mathew Ingram / GigaOM:

What Hyper-Local News Sites Can Learn From SB Nation — When it comes to being passionate and engaged, nothing (with the possible exception of some religious cults) matches the kind of devotion that sports fans have to their local teams. Those fans are the heart and soul …

Thanks:mathewi

Lauren Kirchner / CJR:

Local Ad Networks Bring Home the Bacon — Community sites team up to hire sales staff and share ad revenue — When Washington, D.C. local news site TBD.com launched in August, it got a fair amount of attention for the blog network with which it shares content and, potentially, advertising.

Macer Media:

Sacramento Press Parent Castle Press Transforms into Macer Media; New Identity Symbolizes Lean Operations and Sustainable Growth — Aiming to advance local online media networks throughout California and beyond — SACRAMENTO, Calif. — Nov. 9, 2010 — Looking to help communities elsewhere build successful …