Mediagazer: Demand Media's Accounting Is Even More Bogus Than It Seems (Jeff Bercovici/Mixed Media)

Kara Swisher / BoomTown:

Demand Media's IPO-Which Won't Happen Until After the New Year Now-Depends on How It Accounts for Content — Yesterday, Demand Media submitted another amended S-1 to the Securities and Exchange Commission, part of its march to an initial public offering many had expected to take place sooner rather than later.

Discussion: Mediaweek, VentureBeat, New York Magazine, Techi.com, mediabistro.com and SAI, more at Techmeme »

Henry Blodget / The Wire:

Come On, Demand Media, Just Drop The Bogus Accounting — The reason the Demand Media IPO has been delayed, Kara Swisher says, is that the regulators are taking a closer look at the company's accounting. — As well they should. — Because it's unusual.

Jeff Bercovici / Mixed Media:

Demand Media's Accounting Is Even More Bogus Than It Seems — Demand Media is making headlines today for disclosing its unorthodox method of accounting in a new filing to the Securities and Exchange Commission. The so-called content farm, which is trying to get approval for a $125 million IPO …

Discussion: Yahoo! News, New York Observer, Media Buyer Planner and NetNewsCheck Latest

Jim Romenesko / Poynter:

Tribune's new management team releases updated conduct code — “It's impossible to spell out every possible situation that you might face,” says a memo sent to Tribune employees on Wednesday, so “use common sense and good judgment to steer your behavior and decisions.”

Cecilia Kang / Post Tech:

FCC chair to approve Comcast-NBC merger with conditions for program sharing — The chairman of the Federal Communications Commission issued a draft order approving Comcast's proposed merger with NBC Universal on Thursday, putting the deal up for vote before the agency's other members.

Discussion: Wall Street Journal, MediaMemo, Associated Press, Tech Daily Dose, VentureBeat, Bloomberg, Stop Big Media News, Hillicon Valley and Between the Lines Blog, more at Techmeme »

Why Comcast/NBCU matters — Since January 2010, I've been writing about the Comcast/NBCU merger. Now we're in the end-game - so let's pull some threads together for this last post for the year. — This merger has more angles than a marathon trick-billiards match, but the most important one is this …

Discussion: rbr.com, Mediaweek, Company Town and Stop Big Media News

Graham Bowley / New York Times:

Computers That Trade on the News — The number-crunchers on Wall Street are starting to crunch something else: the news. — Math-loving traders are using powerful computers to speed-read news reports, editorials, company Web sites, blog posts and even Twitter messages …

Discussion: GigaOM, The Big Picture and eMedia Vitals

Justin McGuirk / Guardian:

Good as news — We can see design thinking at work in web phenomena such as Facebook, Twitter and YouTube, but the predicament of printed news remains an unsolved problem — In the 1850s, a New York publisher announced that newspapers were dead: he had seen a telegraph in action.

Longreads:

Foster Kamer: My Top 5 Longreads of 2010 — Foster Kamer (ex-BlackBook + Gawker + Village Voice) is online features and news editor at Esquire. — 2010 was an incredible year for writing, bottom line. Despite the proliferation of things whose output is mostly antagonistic to great writing …

Thanks:markarms

Robin Wauters / TechCrunch:

Tremor Media Coughed Up At Least $65 Million For ScanScout — Tremor Media, a New York-based online video monetization and advertising company, recently acquired streaming ad placement service provider ScanScout for an undisclosed sum. Now, thanks to this SEC filing, we know they spent at least $65 million on the merger.

Discussion: BizReport

Nils Pratley / Guardian:

Cable likely to cost Murdoch dear — Vince couldn't stop the BSkyB deal, but he's made News Corp's target somewhat costlier — Vince Cable's removal from the media gig at the Department for Business was worth £250m on BSkyB's market value. That may sound a lot but it is only 2%.

Discussion: The Deal LLC, Agence France Presse, Reuters, Daily Mail and Broadcasting & Cable

Discussion: BBC

Fortune:

So you want to be a viral video? — A look at Xtranormal, the company that makes those sardonic robot videos, and how they plan to be the Zynga of intentionally bad online animation. — By Chadwick Matlin, contributor — Screengrab from the Xtranormal Geico commercial

Keith J. Kelly / New York Post:

New CEO wastes no ‘Time’ with shakeup — Say goodbye to the Ann Moore business template — new Time Inc. CEO Jack Griffin yesterday smashed it to pieces. — In a major pre-Christmas shakeup, Griffin busted up the single News & Sports Group that contained Time and Sports Illustrated …

Kristina Loring / design mind:

Print is Dead? Nah, It's Just a Start-Up — In 2010, it seemed everyone was eager to declare that print was finally dead, even before a proper funeral. The economic recession shed light on the outrageous cost of production (printing the New York Times costs twice as much as sending every subscriber …