Mediagazer: Why Agencies Should Stop Pretending They're in the Technology Business (Judy Shapiro/AdAge)

10:20 AM ET, January 12, 2011

Top News:

Ryan Singel / Threat Level:

Twitter's Response to WikiLeaks Subpoena Should Be the Industry Standard — ANALYSIS: Twitter introduced a new feature last month without telling anyone about it, and the rest of the tech world should take note and come up with its own version of it — Twitter beta-tested a spine.

Discussion: Fast Company, Reuters, Crikey, New York Magazine, broadstuff, TwitLonger and TechCrunch

Vadim Lavrusik / Mashable!:

Social Media and Subpoenas: A Broken System That Puts Journalistic Sources at Risk — The Department of Justice issued Twitter a subpoena for access to the accounts of Julian Assange and several others in relation to its investigation of the whistle-blower organization, which released roughly 2,000 classified cables.

Discussion: Gawker

New York Post:

Meow! Fashion news catfight planned on Web — It's a return to battle for two veterans of the catty and combative fashion news wars. — Former Fairchild boss Michael Coady and ex-InStyle editor Charla Lawhon are joining forces — with a chance to twist the tails of their respective former employers …

Discussion: FishbowlNY

Richard Sandomir / New York Times:

Yahoo Sports Adds an Online Magazine — Yahoo Sports has built an audience of more than 50 million visitors on news, commentary and fantasy games. Now it is shifting gears with a product extension: an online magazine. — Starting Tuesday night, Yahoo's sports division and SportsFanLive.com …

Discussion: Poynter, eMedia Vitals and Andy Beal's Marketing Pilgrim

Brian Steinberg / AdAge:

Piers Morgan Taking Over for Larry King, but His Ads Cost the Same — CNN Has High Hopes for Show; Buyers Take Wait-and-See Approach — One thing new CNN host Piers Morgan (left) has in common with his predecessor Larry King: ad prices. — NEW YORK (AdAge.com) — By taping interviews …

Discussion: TVNewser, Mediaite, AdScam/The Horror! and Chickaboomer

Staci D. Kramer / paidContent:

Comcast's Gilford Jumps To ABC As SVP, Digital Media — Digital entertainment vet Karin Gilford is switching from Comcast Interactive Media (NSDQ: CMCSA) to Disney/ABC (NYSE: DIS) Television Group. As SVP-digital media for ABC, Gilford will be responsible for the network's initiatives across platforms …

Discussion: GigaOM, Broadcasting & Cable and MediaPost

Dan Steinberg / D.C. Sports Bog:

Snyder and Leonsis on the media — One of the great things about having all the D.C. sports owners in The Post's auditorium for Tuesday's Business of Sports symposium thing was that they could all take shots at the media and we had to just sit there and smile and take it since we invited them there.

Discussion: Poynter

Lisa Lacy / ClickZ:

The Rise of TV Check-Ins — It's no secret Americans watch a lot of television - 35.6 hours a week on average, by Nielsen's estimate. So it should come as no surprise that a handful of start-ups have emerged to channel TV viewing behavior. — Platforms like GetGlue, Philo …

Amir Efrati / Wall Street Journal:

The Price of Unwanted Ad Clicks — Some advertisers on Google Inc.'s search engine say a little-known feature of the company's AdWords ad system is causing them to overpay. — The advertisers, including high-end medical professionals, said their ads for services such as cosmetic dentistry …

Salman Siddiqui / The Express Tribune BlogThe …:

When money is involved in journalism — One of the many lessons I've learnt in the profession of journalism is that there are always strings attached when a flock of top media personalities are in full attendance when, let's say, a boring yet important issue like maternal healthcare is discussed at a five-star hotel.

Mike Fleming / Deadline.com:

The Challenge Of Sequelizing Ghostbusters — Every time one of the original Ghostbusters stars promotes a film, they answer the inevitable Ghostbusters III question that fuels a new round of breathless stories that turn out to be apparitions. Ivan Reitman, back as director thanks …

Robert Andrews / paidContent:

For Netflix And Lovefilm, Online Choice Pales Against DVD Business — Reality check: The prospect of Netflix (NSDQ: NFLX) and Lovefilm becoming online-first subscription businesses looks a long way off - they have online rights for just a tenth of their DVD catalogue...

Discussion: NetNewsCheck Latest

Michael Arrington / TechCrunch:

Real Blogs Don't Buy Ads On Google — Blogs, even big blogs, are supposed to be a little different than old media sites. We write faster and update often. The writing is less processed. We break more real news and we don't hesitate to opine. We tend to get in fights with readers in the comments.

Discussion: SAI

Knight Foundation News Releases:

New Technologies Helped in Novel Ways with Haiti Earthquake Relief — Relief workers used innovative technologies in unprecedented ways to aid in the recovery of quake-ravaged Haiti, a new report has found. — Interactive maps and SMS (Short Message Service) texts helped guide search …

Discussion: Nieman Journalism Lab, MediaShift, Broadcasting & Cable and KnightBlog

Robert Andrews / paidContent:UK:

Trinity Mirror's Regional Online Head Now At Video Network — Trinity Mirror's regional digital director Chris Bunyan was made redundant in August, when the news publisher split the role in two. Now he's becoming managing director of Localstars, a local video advertising service.

Discussion: Press Gazette and Guardian