Mediagazer: How Online Advertising Is Failing Content (And What to Do About It) (Tom Hespos/AdAge)

10:25 AM ET, January 15, 2011

Top News:

Katie Marsal / AppleInsider:

Apple tells newspapers: no free iPad edition for print subscribers — A number of European newspapers have reportedly been told by Apple that they can no longer offer paid print subscribers free access to an iPad edition through the App Store, as the subscription strategy leaves Apple out of its 30 percent cut.

Discussion: CJR, MarketingVOX, CNET News, TeleRead, MediaPost, MacNN, eMedia Vitals, Mashable!, PhoneArena, Runnin' Scared and VentureBeat, more at Techmeme »

Mary Barron / Examiner:

Astrological signs are not changing, but journalism is — No one's sun sign has changed, despite the misinformation about the constellation Ophiuchus that is scampering around the web this week in reaction to some completely amateurish reporting. What has changed is that journalists used …

New York Post:

Zuckerman's ax set to swing at the Daily News — Daily News owner Mort Zuckerman is apparently unhappy with advertisers' response to the new four-color paper, and the word inside is that more editorial cutbacks will follow. — Decisions about the cuts are expected to be made today.

Discussion: Poynter

Joe Pompeo / Yahoo! News: Kurtz tweets correction after prodding from reporter

Tom Hespos / AdAge:

How Online Advertising Is Failing Content (And What to Do About It) — Selling Ads Based on Traffic Will Always Yield the Lowest-Common Denominator — Would you like a publisher to pay you for lending your content to their website? You'd better hope your publisher has an ad-sales person who can sell sponsorships.

viceland.com:

GEORGE LOIS — INTERVIEW BY ROCCO CASTORO PORTRAITS BY TIMUR CIVAN — George Lois was one of the primary architects of the Creative Revolution in American advertising in the 1960s—yeah, yeah, like on Mad Men. He was a leading figure at the world's first creative agency and cofounded its second.

Lauren Indvik / Mashable!:

“The Daily”: A Peek at the iPad-Only Newspaper's Social Media Strategy — Ahead of the launch of Rupert Murdoch's much-anticipated (and now delayed) iPad newspaper, many of us at Mashable have wondered exactly how the app-based publication will approach and utilize social media.

Kat Stoeffel / New York Observer:

Jane Pratt And Tavi Gevinson Now Hiring For Your Dream Job — JanePratt.com—the Tavi Gevinson-Jane Pratt Sassy for digital natives—is hiring a Senior Editor, according to a job listing posted on Mediabistro yesterday. Even the job description reflects the casually cool, whip-smart vibe of Sassy.

Joe Flint / Company Town:

News Corp. worries some proposed FCC conditions on Comcast-NBC Universal go too far — News Corp., the media giant that is home to Fox Broadcasting, 20th Century Fox and cable channels Fox News and FX, has joined fellow big media conglomerates Time Warner Inc. and Walt Disney Co …

Discussion: Multichannel News and Broadcasting & Cable, more at Techmeme »

Jon Bershad / Mediaite:

Michel Gondry Directed Jimmy Kimmel Last Night And It Was Kind Of Insane — Last night, Jimmy Kimmel Live was guest-directed by Michel Gondry, the director behind such films at Eternal Sunshine for the Spotless Mind and The Science of Sleep. Sure, the whole thing was basically …

Discussion: USA Today, Bleacher Report and Splitsider

Lauren Kirchner / CJR:

On Mugshots and Cover Photos — There's not really all that much we can say about Jared Loughner's mugshot. Like any image that accompanies a news story, it provides context and contains a certain amount of information. The key bit of information this image most readily presents, of course, is “crazy.”

Discussion: Mother Jones

Jeff Bercovici / Mixed Media:

Freakonomics Leaving NY Times to Start Own Venture — The New York Times is preparing to erect a pay gate around its website, but Freakonomics, the popular blog started by economics Steven Levitt and journalist Stephen J. Dubner, won't be behind it. That's because it's leaving the Times …

Discussion: Poynter, Pulse2, New York Observer, WebNewser and New York Magazine

Greg T. Spielberg / Nieman Journalism Lab:

Gizmodo taps illustrators to give stories more punch, pop, pow! — When Gizmodo editorial director Brian Lam was planning for this week's coverage of the Verizon iPhone, he didn't think in words. He visualized it entirely in images, daydreaming about how much more emotive pictures and sounds …

Discussion: Snarkmarket and InformationWeek

Paolo Mastrangelo / NYC The Blog:

Video Of Subway Rat Nets Videographer $3,850 And Counting — 21-year-old Jeff Forde (seen at left) was traveling on the 4 train through Brooklyn earlier this week, dozing off at 2am, when he heard a woman scream. He opened his eyes and saw a rat on the train.

Discussion: AOL News, Runnin' Scared and Gothamist