Mediagazer: On TV, New Ways To Gauge the Ads (Jessica E. Vascellaro/Wall Street Journal)

Julia Boorstin / Media Money with Julia Boorstin:

Forget Pittsburgh and Green Bay — Google Wins the Super Bowl — The Super Bowl isn't just the biggest TV advertising event of the year, it's also one of YouTube's biggest events of the year. Advertisers are determined to eke out the biggest possible bang for their Super Bowl ad buck …

Discussion: Speakeasy, MediaFile and AdAge, more at Techmeme »

David Roth / The Awl:

How Much Super Bowl Is Too Much Super Bowl? — On Thursday morning, I went to the Paley Center for Media—which used to be the Museum of Television and Radio, and still kind of is, although it's now called the Paley Center for Media—and was brought down into a basement dubbing room …

Discussion: GigaOM, Wall Street Journal, The Wire, Speakeasy, Deadspin and Scocca, more at Techmeme »

John Gruber / Daring Fireball:

The Daily Wait — I've been reading The Daily each day since its debut Wednesday. Three days, three issues. My opinion of it has declined each day. Until I see an updated version of the app, I'm done with it. I noticed yesterday that it took way too long to load the day's new issue.

Discussion: Scripting News, paidContent, @dannysullivan, Pulse2 and The Wire

MG Siegler / TechCrunch:

Readability Just Became Instapaper's Publisher Payment Layer — Personally, I think the concept behind Readability is pretty awesome. It gives you a way to read all your favorite articles on the web without all of the clutter of the web — meaning, mainly, ads.

Discussion: Instapaper Blog, Sample the Web and Readability Blog

Ethan / ...My heart's in Accra:

Interview with Andy Carvin on curating Twitter to watch Tunisia, Egypt — Andy Carvin is a pioneer in online organizing, digital journalism and social media. He's currently “senior strategist” at NPR, helping the radio network develop their digital strategies.

Discussion: contentious.com and News for Digital Journalists

Peter Kafka / MediaMemo:

NBC: Here's Why We Fired the “Today Show” YouTube Leaker — Yup, NBC did indeed fire the guy who put that 1994 “Today Show” clip up on YouTube. — Here's the company's official statement: “The individual in question violated the company's standards of conduct by repeatedly copying …

Discussion: @robpegoraro, paidContent, Future of Journalism, AOL News, NetNewsCheck Latest, Computerworld, Mediaite, The Wire and GigaOM

Jessica E. Vascellaro / Wall Street Journal:

On TV, New Ways To Gauge the Ads — The race for new ways to measure the impact of television commercials is heating up. — TiVo Inc. is expanding its service that allows advertisers to see how many and what kind of users are viewing their commercials. The company this week released …

Discussion: MediaPost

Frances Martel / Mediaite:

Matt Drudge Surfaces On Twitter To Talk Internet Lexicon, Obama Poll Numbers — Notoriously elusive internet aggregator Matt Drudge has decided to give his internet persona a voice away from the screechy headlines. With little fanfare, the Drudge Report added to the tops of its stories …

Discussion: Gawker, @drudge_report and @drudge

Arianna Huffington / Guardian:

Traditional papers didn't know how to handle WikiLeaks | Arianna Huffington — WikiLeaks revelations were fascinating - but the key points were too often overlooked by the press, writes Arianna Huffington — With condolences to the iPad and Sarah Palin's Twitter account, WikiLeaks is the media story of our time.

Kara Swisher / BoomTown:

Exclusive: HuffPo's Eric Hippeau Stepping Down From Yahoo Board as Akamai's David Kenny Steps In — Eric Hippeau (pictured here), longtime Yahoo board member and one of its earliest investors, will be stepping down as a director, according to sources close to the situation.

Discussion: SAI

Emily Bell / Guardian:

The Daily, and the AOL way — News Corp's glossy iPad launch represents the world of ‘spectacle’ media, while the web giant focuses on the ugly data — There were two faces of digital media abroad in New York this week. One was its most impressively flat shiny square face …

Discussion: (Re)Structuring Journalism

Washington Post:

The argument for funding public media — Federal funding for public media has once again become a target in the debate about fiscal prudence. Attempts last fall to defund the Corporation for Public Broadcasting were defeated along party lines. CPB provides financial support for locally owned …

Discussion: Technology Liberation Front