Mediagazer: Panelists Tout Addressable Ads As Industry's ‘Holy Grail’ (Andrea Morabito/Broadcasting & Cable)

8:15 AM ET, February 16, 2011

Top News:

Apple's Subscription Rules Raise Possible Antitrust Issues — Apple Inc.'s new subscription service could draw antitrust scrutiny, according to law professors. — Apple will allow magazines, newspapers and other publishers to sell subscriptions of varying lengths to users of Apple's popular iPad, iTouch and iPhone products.

Discussion: SAI, Fortune, eMedia Vitals, Poynter, TechCrunch, MacStories and Between the Lines Blog, more at Techmeme »

Trudy Muller / Apple:

Apple Launches Subscriptions on the App Store — Apple® today announced a new subscription service available to all publishers of content-based apps on the App Store℠, including magazines, newspapers, video, music, etc. This is the same innovative digital subscription billing service …

Discussion: TechCrunch, Company Town, Reflections of a Newsosaur, mocoNews, Mixed Media, Editors Weblog, Mediactive, John Gapper's blog, Ars Technica, Newsonomics, Digital Daily, Media Decoder, Poynter, SAI, Think Vitamin, Fortune, blogs.telegraph.co.uk, Between the Lines Blog, Rex Hammock's RexBlog.com, MediaNama, ReadWriteWeb, Mashable!, CNNMoney.com, Engadget, paidContent, GigaOM, Electricpig.co.uk, Future of Journalism, AppAdvice, CNET News, VentureBeat, memeburn, Top Digital Journal News, thebookseller.com/news …, Kindle Review, Between the Lines Blog, DailyFinance, ryanfaas's blog, paidContent:UK, GigaOM, Mediaweek, eBookNewser, Yahoo! News, NetNewsCheck Latest, MacStories, Evolver.fm, L.A. Times Tech Blog, Epicenter, Fast Company, GMSV, WebNewser, Tech Trader Daily, Soup, FishbowlNY, MacRumors, Computerworld, paidContent:UK, Inside Mobile Apps, Faster Forward, The Wrap, AOL News, New York Observer, Media Buyer Planner and The Next Web, more at Techmeme »

Antony Bruno / Billboard.Biz:

Apple's New Subscription Rules Could Kill Streaming Music Services — Apple today introduced the ability to let app developers charge for in-app content on a subscription basis. While this development is a major boon for developers looking for new ways to monetize their products …

Discussion: SAI and Mixed Media, more at Techmeme »

Nat Ives / AdAge:
Popular Science Accepts Apple's Terms, Starts Selling iPad Subscriptions

Discussion: Nieman Journalism Lab, FishbowlNY and MacStories

Joshua Benton / Nieman Journalism Lab:
What Apple's new subscription policy means for news: new rules, new incentives, new complaints

Discussion: paidContent:UK, ReadWriteWeb, TechCrunch, The Atlantic Wire, GigaOM, CNET News and AppAdvice, more at Techmeme »

Robert Andrews / paidContent:UK:
Updated: Apple's Subs Rules Could Suck $1 Million From Financial Times

Discussion: CNET News and Future of Journalism

Leena Rao / TechCrunch:
Apple Launches Subscriptions For Content-Publishers On The App Store

Discussion: MediaMemo, CNET News, Media & Entertainment, MediaPost, AdAge, Future of Journalism and Noted

CBS News:

CBS News' Lara Logan Assaulted During Egypt Protests — CBS News Chief Foreign Correspondent Separated From Her Crew And Brutally Assaulted on Day Mubarak Stepped Down — On Friday February 11, the day Egyptian president Hosni Mubarak stepped down, CBS correspondent Lara Logan was covering …

Foster Kamer / Esquire:
Lara Logan Assaulted in Egypt: Notes from the Night Before

Discussion: Media Decoder, Mediaite and Yahoo! News

Dan Duray / New York Observer:

From Mudslinger to Maverick! The Transformation of Kenneth Lerer — Just trust me. It's Kenneth Lerer's favorite line, and the 58-year-old general partner at Lerer Ventures and co-founder of the Huffington Post—"Kenny," as he's known to friends—employs it convincingly.

Jeff Jarvis / BuzzMachine:

It's not all about content and work — In his column complaining about Huffington Post and the new economics of content competition, I think David Carr makes two understandable but fundamentally fallacious assumptions about news and media: that the value in journalism is in content and that making content must be work.

Discussion: The Huffington Post, Public Knowledge and Techdirt

NPR:
Is Writing Online Without Pay Worth It?

Discussion: Metamedia, MediaPost, Scott Rosenberg's Wordyard and Burst Media Company Blog

Ryan Chittum / CJR: AOL's HuffPo Premium Doesn't Mean Much For the NYT

Kara Swisher / BoomTown:

Exclusive: Facebook Grabs Microsoft Global Ad Head Carolyn Everson — Apparently, it's not only in Google's pond where Facebook fishes for talent-the social networking giant has recruited Microsoft's global advertising head Carolyn Everson as one of its top sales execs.

Discussion: Beet.TV, Andy Beal's Marketing Pilgrim, AdAge, CNET News, paidContent and ClickZ, more at Techmeme »

James Rainey / Los Angeles Times:

On the Media: Is a not-for-profit news website in the cards for L.A.? — Venture capitalist and former Times Mirror executive Tom Unterman is ‘very hopeful’ about launching the venture. First hurdle: $10 million. — I've been wondering for a couple of years whether someone would bring Los Angeles …

Discussion: Reuters and Poynter

Adam Pasick / New York Magazine:

Daily Editor Rallies the Troops — Jesse Angelo, editor-in-chief of Rupert Murdoch's iPad-only tabloid, The Daily, sent out a memo to his editorial team this week, urging them to go beyond “scraping the web and the wires” and do some actual reporting: … The memo continues:

Discussion: Guardian, CJR, Runnin' Scared, WHAT'S NEXT, Pocket-lint, The Atlantic Wire, Vanity Fair, ThinkProgress, The Daily Caller, FishbowlNY, MediaPost, On Media's Blog and Gawker

Jim Romenesko / Poynter:

Freedom Communications releases social media policy to staff — Romenesko Misc. — The Orange County Register parent says it “encourages its associates to participate in these [social] media as a means of generating interest in the Company's products and services and creating business opportunities …

Discussion: eMedia Vitals and WebNewser

Andrew Wallenstein / paidContent:

Premium VOD Is Doomed If This Piracy Study Is Correct — A new PricewaterhouseCoopers study casts serious doubt on consumer willingness to pay for movies on digital platforms. Warning: Film-industy executives interested in reading further may want to first increase dosage of any anti-depressants they might be taking.

Discussion: Future of Journalism

Megan Garber / Nieman Journalism Lab:

1,900 copies: How a top-selling Kindle Single is generating new audiences for ProPublica — Listing the eight big trends journalism will see over the next year, Josh highlighted the increasing role that the singles model will play in the news. He was talking about the disaggregation …

Discussion: eMedia Vitals

Andrea Morabito / Broadcasting & Cable:

Panelists Tout Addressable Ads As Industry's ‘Holy Grail’ — But with implementation years off, 2011 will be the year of interactivity — New York — While the “holy grail” of advertising, addressable television, may be years off from becoming mainstream, it seems 2011 is going to be the year of the interactive ad.

Discussion: Multichannel

Zombie Journalism:

First try at using Xtranormal for news at TBD — In a wjchat a few weeks ago, we were brainstorming ways to use non-traditional new media tools for news. One of those tools was Xtranormal, an animation site that allows you to make cartoon videos with no offsite tools or experience.

Discussion: Future of Journalism and TBD All News

Michael Arrington / TechCrunch:

Want To Buy Into A Hollywood Movie? Now You Can — A company called Audience Productions has filed to go public with the Securities and Exchange Commission, and are selling $10/share preferred stock to people who want to invest in the movie they're creating. — The movie is called “Lydia Slotnick Unplugged”:

Andrew Adam Newman / New York Times:

Competing for the Cover of the Rolling Stone — AS Dr. Hook and the Medicine Show famously sang in 1973, getting “your picture on the cover of the Rolling Stone” signaled that a band had officially arrived. But for the first time in its 44-year history, Rolling Stone editors are ceding …