Mediagazer: New York Times Co., Hearst, Tribune and Gannett Form Private Online Ad Exchange (Edmund Lee/AdAge)

4:30 PM ET, February 28, 2011

Top News:

Tanzina Vega / New York Times:

Cutting Out Middleman To Sell Small Ads Online — Online publishers, who have long been dismayed with the revenue from some of their advertising, are increasingly taking matters into their own hands. — In the last month, CBS Interactive and Forbes.com have both created their own ad exchanges …

Discussion: AdAge, SAI, @iwantmedia, eMedia Vitals and AdExchanger.com, more at Techmeme »

Edmund Lee / AdAge:

New York Times Co., Hearst, Tribune and Gannett Form Private Online Ad Exchange — Local News and TV Properties Are Latest To Cut Networks, Other Middlemen, Out Of The Market — NEW YORK (AdAge.com) — The nations largest newspaper and local TV companies have created a new system …

Discussion: Media News International and Media Buyer Planner

Andrew Sullivan / The Daily Dish:

Home News — The Dish is moving! In April, we'll be joining The Daily Beast. — For me, it's a strange mixture of excitement and sadness. Sadness because the Atlantic has been a very special home for me and all the interns and staffers who have worked at the Dish.

Discussion: Yahoo! News, MinOnline, The Wire, The Wrap, FishbowlNY, Media Nation, The New Yorker Blog, New York Magazine, New York Observer, bookforum.com and Gawker

Tina Brown / The Daily Beast:

Andrew Sullivan Joins The Daily Beast! — In exciting news for the two-year-old Daily Beast, the blogging trailblazer is moving his influential Daily Dish to our site. His blog will occupy a new channel starting in early April, and he will become a Newsweek contributor.

Discussion: Media Decoder, Mediaite, Poynter, The Huffington Post, Cision, Editors Weblog, The Daily Dish, BlogPost, mediabistro.com, The Daily Beast, Recovering Journalist, GalleyCat and On Media's Blog

Alexis Madrigal / The Atlantic Online:

Revealing the Man Behind @MayorEmanuel — It was the best fake Twitter account ever, deftly satirizing Rahm Emanuel, and elevating the Tweet and the f-word to the level of literature. But the mystery writer was never revealed - until now. — There were many storylines in Rahm Emanuel's romp …

Discussion: Gawker, Mediaite, Poynter and FishbowlDC

DealBook:

Salon.com Sale Talks Collapse — Merger talks between Salon.com, a pioneer in online news and opinion, and Newser.com, a news aggregation Web site founded by journalist Michael Wolff, have collapsed, according to people involved in the talks. — Salon.com, which had quietly put itself …

Discussion: Mediaite, MediaMemo, Poynter, @scottros, @michaelwolffnyc, Media Decoder and New York Magazine

Joshua Benton / Nieman Journalism Lab:

“Like,” “share,” and “recommend”: How the warring verbs of social media will influence the news' future — It appears that Facebook has settled on a central metaphor for the behavior of its 600 million users. — See an interesting article? Want your friends to see it too?

Discussion: Rebooting The News

Mathew Ingram / GigaOM:

Memo to Newspapers: Incremental Change is Not Helping — Making the transition from being traditional print publishers to digital-first media outlets hasn't been easy for newspapers — in fact, many have stubbornly resisted, and tried to dip their toes into digital waters gradually without investing any substantial effort or resources.

Thanks:mathewi

Frédéric Filloux / Monday Note:
The Publisher's Dilemma — Today's title pays homage …

Discussion: Bloggasm and @mathewi

Joe Pompeo / Yahoo! News:

Charie Sheen: NBC interview ‘pure gold,’ ABC interview ‘slanted’ — Celebrity gossip site TMZ set up a live-streaming interview with Charlie Sheen Monday afternoon following his widely talked about interviews earlier that morning on the “Today Show” and “Good Morning America.”

Discussion: TMZ.com, The Wire, Brow Beat, New York Times, Hollywood Reporter, @brianstelter and doublex.com

Alex Weprin / @alexweprin:
A quick thought on Charlie Sheen's TMZ intvw: This is the best TV I have seen in a long, long time. And it isn't on TV.

Discussion: New York Post, ABCNEWS, Hollywood Rag and @jbflint

Brian Stelter / New York Times:

Oprah's New Channel Struggles to Pull in the Viewers — Oprah Winfrey is finding out just how hard it is to build an out-of-the-way channel into a television destination. — OWN, her two-month-old channel, is attracting fewer viewers than the obscure channel it replaced, Discovery Health.

Discussion: Poynter, The Wire, TV Tattle and Chickaboomer

Barry Newman / Wall Street Journal:

Today's News, Brought to You by Your Friends at the CIA — Spy Service Translates World's Papers at Secret Cost; Mr. Hounsell Has Few Buyers — ALEXANDRIA, Va.—Now that the revolution is over, Egypt's newly free press will make a fascinating read—if you happen to know Arabic.

Discussion: @jayrosen_nyu

Scott Rosenblum / NYConvergence.com:

Independent NJ Hyperlocal News Site Takes on AOL's Patch at MIT NY Forum (#hyperlocal) — Hyperlocal news can be truly local, serve the community and also be profitable, the CEO and publisher of New Jersey's TheAlternativePress.com told attendees at an MIT Enterprise Forum of New York City held …

Justin Elliott / Salon:

The story behind the “Roger Ailes indictment” story — On Sunday morning, the economics analyst and TV commentator Barry Ritholtz dropped a bombshell on his blog: Roger Ailes, the powerful president of Fox News, will be indicted in connection with allegedly telling a News Corp. executive …

Discussion: The Big Picture, FishbowlNY and The Wire

Arthur S. Brisbane / New York Times:

An American in Pakistan — “What is the purpose of this supposedly independent paper — to ask permission of the government before reporting what the government is doing?” — Kevin Maher, Geneva, Ill. — “The New York Times is now, quite obviously and by its own admission, in the business of concealment.”

Discussion: Guardian, Editors Weblog, On Media's Blog, The New Yorker Blog, Jon Slattery, TPMMuckraker, Firedoglake and Mediactive

Ben Sisario / New York Times:

Investors Are Drawn Anew to Digital Music — Since it emerged in the 1990s, digital music has been hugely popular with fans, but for online music companies and their investors it has almost never been profitable. — And yet the money has again started pouring in.

Discussion: hypebot

Vadim Lavrusik / Mashable!:

Facebook's Growing Role in Social Journalism — A Facebook-only news organization? It was only a matter of time. — The Rockville Central, a community news site in the Washington, D.C., area, will move all its operations and news coverage to its Facebook Page starting on March 1.

Discussion: Crikey

Edmund Lee / AdAge:

How Social Media Stole Your Mind, Took Advertising With It — And Now, a Tweet From Your Sponsor: With Multitasking Stretching Cognitive Capacity, Are Messages That Drive Marketing Meaningless? — Despite all our enthusiasms for the millennium, I remain a stalwart child of the '80s …