Mediagazer: NY Times vs. Bloomberg News: It's War! (Jeff Bercovici/Mixed Media)

12:40 PM ET, March 3, 2011

Top News:

Mark Sweney / Guardian:

Hunt approves Murdoch plan for Sky — Sky News to be spun off into new company to pave way for News Corp takeover of BSkyB — The culture secretary, Jeremy Hunt, has approved News Corporation's plan to spin off Sky News, clearing the way for its proposed £8bn purchase of the 61% of BSkyB it does not already own.

Discussion: The Wrap, Department for Culture Media …, FishbowlNY, Company Town, Editors Weblog, Jon Slattery and Press Gazette

Newsosaur / Reflections of a Newsosaur:

Facebook comments: Friend or foe for pubs? — In its highly successful effort to insinuate itself into every aspect of our lives, Facebook now is offering publishers the opportunity to outsource comments on their websites to the social networking juggernaut.

Discussion: MarketingVOX

MediaShift:

Facebook Pushes Comments Upgrade, But Will Publishers Bite? — Bit by bit, feature by feature, Facebook is making inroads into sites that live outside of Facebook.com. Major publishers now sprinkle their sites with Facebook plug-ins, from fan page widgets to friend recommendations to the ubiquitous “Like” thumbs-up.

Discussion: TechCrunch, eMedia Vitals, Poynter, Cision Blog and Scobleizer

Jeff Bercovici / Mixed Media:

NY Times vs. Bloomberg News: It's War! — The stated goal of Bloomberg News is to be “the world's most influential news organization.” That's unsettling to The New York Times, which currently holds that distinction, or at least likes to think of itself that way.

Discussion: FishbowlNY, Poynter, On Media's Blog, The Wire and New York Observer

Joe Pompeo / Yahoo! News:

Newsweek's 'not your Grandpa Jon's magazine anymore' — Tina Brown has been shopping her redesigned Newsweek prototype to advertisers for weeks. But on Wednesday, the rank-and-file workers at Brown's recently integrated Newsweek-Daily Beast operation finally got a peek.

Discussion: mediabistro.com and FishbowlNY

Mandy / Zombie Journalism:

Four key things TBD did right — There's been all kinds of stories, analyses and blog posts written by journalism thinkers about “why TBD failed” or “things that went wrong at TBD”. While these have made some valuable notes for those who want to launch or work for startups in the future …

Discussion: eMedia Vitals

Ben Fritz / Company Town:

DirecTV poised to launch premium video-on-demand as theater executives voice outrage [Updated] — DirecTV is in advanced talks to be Hollywood's first partner for early video-on-demand, a plan that is putting it in the cross hairs of the nation's top theater chains.

Discussion: TVWeek.com and paidContent

Leena Rao / TechCrunch:

Demand Media Buys Liveblogging Tool CoverItLive — On the heels of its entry to the public market, content farm Demand Media has just acquired CoverItLive, a liveblogging tool. Financial terms of the deal were not disclosed. — CoverItLive provides an extensive tool one can use …

Discussion: Business Wire, VentureBeat, paidContent, The Charlotte Observer and Adweek, more at Techmeme »

Peter Kafka / MediaMemo:

March Madness Comes to the iPad, for Free — Big sports events generally shy away from the Web, because they're still worried-with good reason-about trading analog dollars for digital dimes. — One exception to the rule has been the annual March Madness NCAA college basketball tournament …

Discussion: Online Video News, GigaOM, NetNewsCheck Latest and Multichannel, more at Techmeme »

Ryan Kim / GigaOM:

Instapaper's Arment: Seek Money From Customers, Not VCs — Marco Arment, the former chief technology officer of the Tumblr blog platform, is best known these days for his time-shifting reading app Instapaper. But he could start a side-job as a financial advisor to start-ups.

Discussion: New York Observer and Bloggasm

David Pogue / New York Times:

Memo From Comcast: Embrace the Web in All Forms — Destroy this top-secret strategy document after reading. It could be devastating to our business interests if it fell into the wrong hands — like The New York Times or something. — Fellow Comcastians, this is a difficult time for the cable TV business.

Ryan Lawler / GigaOM:

HBO Doubles Down On TV Everywhere — HBO has been one of the biggest proponents of TV Everywhere, eschewing online distributors like Netflix and instead committing to authenticated digital offerings from cable and IPTV providers. But Netflix's loss will be Comcast, Verizon and AT&T's gain …

Discussion: CNET News and TheFutonCritic.com

Mathew Ingram / GigaOM:

Why Did It Take So Long for Newspapers to Copy Groupon? — Word leaked out today about a new service the New York Times is planning to launch soon called TimesLimited, which is expected to provide readers with special offers on travel and other lifestyle items via email.

Discussion: New York Observer, Fast Company, Marketing Pilgrim, paidContent, NetNewsCheck Latest, MediaMemo, digiday:DAILY and Future of Journalism, Thanks:jeremiahkastner

Dana Rubinstein / Capital New York:

Where news of the weird is king: AOL is serious about U.F.O.s, magic trees, Vicki Lawrence statues — Marc Hartzman for AOL News. — When Buck Wolf, the senior correspondent in charge of AOL's Weird News Desk, caught wind of a story about a suggestively shaped tamarind tree …

Edmund Lee / AdAge:

How Charlie Sheen Got His Twitter Account Verified So Fast — Ad.ly Helped Take Handle From Squatter — Only 24 hours after Charlie Sheen got started on Twitter with @CharlieSheen, he had amassed more than 900,000 followers, easily one of the fastest follower roll-ups the service has seen.

David Kaplan / paidContent:

@ pC2011: Zalaznick: Don't Blame Hulu For Lack Of Cable Programming Streams — The lack of cable programming that's available for online streaming on Hulu isn't the video JV's fault, said Lauren Zalaznick, Chairman, NBCUniversal Entertainment & Digital Networks & Integrated Media …

Neal Ungerleider / Fast Company:

Al Jazeera in Talks With Comcast, Time Warner — Al Jazeera English may be coming to American television screens. The Qatar-based network is currently in talks with cable giants Comcast and Time Warner, creating a groundswell of enthusiasm among American news junkies and a collective groan from right-leaning conservative activists.