Mediagazer: The Half-Lives of Media Alarmism (Jessica Ocheltree/splicetoday.com)

7:05 AM ET, March 24, 2011

Top News:

Huffington's cultural revolution: Destroying the old world to forge a new one, for a while — Here's a short play, set in 1997: — Scene: Journalist, applying for a job, is seated across a table at a moderately priced Italian restaurant from an editor who's just taken over the Arts …

Leena Rao / TechCrunch:
AOL HuffPost To Freelancers: We Want You On Staff, But Real Journalists Only Need Apply

Discussion: Mixed Media, Mediaite, FishbowlNY, Marketing Pilgrim, MetaFilter, NYConvergence.com and Mixed Media

Erik Sherman / BNET:
AOL's Brewing Conflict: Brand Versus Journalism

Discussion: Capital New York and Wall Street Journal

Megan Garber / Nieman Journalism Lab:

Google News de-indexing Berkleyside: Bug, not snub! — You may have seen a blog post making its way around Twitter today: Lance Knobel, publisher of the respected local news site Berkeleyside (and past Lab contributor), noting the fact that Google News had suddenly stopped indexing Berkleyside articles.

Discussion: Davos Newbies

Lance Knobel / Davos Newbies: Google listens... if you shout loudly enough

Jim Romenesko / Poynter:

'I'm just mystified that this little job post has resonated with so many people in the business' — Sarasota Herald-Tribune's Matthew Doig has written what Mother Jones calls “the best journalism-job want ad ever.” His search for an investigative reporter is all over Twitter and journalists' Facebook pages.

Discussion: Mother Jones, The Daily What, Mediaite, FleetStreetBlues and New York Magazine

Kelly McBride / ESPN:

Straight to the point — Poynter Review Project aims to help fans understand ESPN, and vice versa — Since Poynter and ESPN announced that we would partner to create a review project as the next evolution of the ESPN ombudsman, the general reaction from you, the fans, has been: What is The Poynter Institute anyway?

Discussion: Poynter and Nieman Journalism Lab

Frederic Lardinois / NewsGrange:

Think Quarterly: Google Launches Its Own Online Magazine — We hear a lot about Google's relationship with publishers, but this week the search giant also quietly launched its own online publication based in the UK. Think Quarterly, which calls itself a “a breathing space in a busy world” …

Discussion: Search Engine Land, Malcolm Coles, Mashable!, FishbowlNY, Mediaite, Guardian, PR Newswire and eMedia Vitals, more at Techmeme »

Todd Bishop / GeekWire:

Starbucks network adds ESPN, Economist, Marvel — ESPN Rumor Central on the Starbucks Digital Network — Digital subscriptions to the Economist aren't cheap, but temporary online access to the magazine's contents just dropped to the price of a cup of coffee, and a trip to the nearest Starbucks store.

Discussion: Mashable!, more at Techmeme »

Mathew Ingram / GigaOM:

Bloomberg: Personalizing the News for 20 Million People — Mining through terabytes and zettabytes of data isn't just for hardware companies and database-service providers — media companies like Bloomberg are also trying to make use of the oceans of information they have about their users …

Discussion: eMedia Vitals

Kunur Patel / AdAge:

McClatchy, a Groupon Partner, Starts Selling Its Own Daily Deals, Too — Will Still Use Groupon, but Becomes Latest Publisher to Try Social Coupon Game for Itself — After teaming up with Groupon to get daily deals on its websites last summer, McClatchy Co. has decided to also get into the business on its own.

Discussion: Screenwerk, @r and eMedia Vitals, more at Techmeme »

Irina Slutsky / AdAge:

Facebook Test Mines Real-Time Conversations for Ad Targeting — Offering Marketers the Ability to Target Swells of Sentiment, Much Like Twitter — This month — and for the first time ever — Facebook started to mine real-time conversations to target ads.

Discussion: All Facebook, John Battelle's Searchblog, ClickZ and New York Magazine

Joe Mullin / paidContent:

What The Collapse Of The Google Books Deal Really Means — For all the growth in the digital book market over the last few years, Google (NSDQ: GOOG) Books is still the only project with the outsize ambition of scanning every book, and it's not an exaggeration to say the deal it reached …

Discussion: Techland, The Huffington Post, Brave New World, O'Reilly Radar and TeleRead

Mallary Jean Tenore / Poynter:

New York Times' Frank Bruni shares his tools for versatile writing — Longtime New York Times reporter Frank Bruni doesn't have a set beat. Instead, he skillfully wanders as a writer by exploring a variety of topics. — Take a look at Bruni's most recent stories and you'll see what I mean.

Discussion: FishbowlNY

Kat Stoeffel / New York Observer:

Being Mrs. Keller — Sometimes it's convenient to have a newsroom at your fingertips. — When returning to the states from a trip to the U.K., Emma Gilbey Keller, spouse of New York Times executive editor and 50th most important person in the world Bill Keller, asked the Twitterverse, “Exactly what is the snow situ in NYC?

Discussion: Future of Journalism

David Bauder / Associated Press:

CNN trying to take advantage of newsgathering — NEW YORK — CNN sent 11 crews to cover Japan's earthquake and tsunami, including headliners Anderson Cooper and Sanjay Gupta. Anchors Wolf Blitzer and Piers Morgan were elsewhere last week: Blitzer hosting his evening newscast from France …

Discussion: New York Times, Mediaite and TVNewser

Yahoo! News:

Ongo looks to capture US news online — Online news service Ongo is hoping to provide its subscribers with full access to The New York Times and expanding its line-up of contributors, Ongo chief executive Alex Kazim said overnight. — Kazim, in an interview with AFP, said Ongo …

Nat Ives / AdAge:

Magazines' New Rules for Counting Digital Sales — IPad Editions No Longer Need to Include Every Print Ad to Count Toward Circulation Guarantees — Magazines can now count iPad and other digital-edition sales toward their paid-circulation guarantees even if those digital versions don't include …

Discussion: paidContent, Canadian Magazines, accessabc.com and BtoB Magazine

OnSwipe Company Blog:

Onswipe Partners With Automattic To Power iPad Traffic On 18.6 Million+ WordPress.com Blogs — Basic gist of what's happening: All of WordPress.com including most of its VIP blogs will be Onswipe enabled for the best browsing experience possible on iPad. It's available for all .org users too!

Discussion: WordPress.com News, Mashable! and App Advice, Thanks:jasonlbaptiste

Jessica Ocheltree / splicetoday.com:

The Half-Lives of Media Alarmism — The radiation levels in Japan have been greatly exaggerated. — oisa — I've just discovered that I was exposed to radioactive potassium-40 this morning. I even ingested it, and now there is no way to stop it from incorporating itself into my smooth muscle tissue …

Chris Ariens / mediabistro.com:

Fox Business Network to become Full Service Client of Nielsen — Breaking: Beginning Monday, Fox Business Network will become a full service client of Nielsen Media Research. This means the network's ratings will be accessible to all subscribing Nielsen clients on a next-day basis for the first time since launch.

Discussion: rbr.com, Inside Cable News, Talking Biz News and MediaPost