Mediagazer: Media Ads Joins the New Ad Formats Family (Dan Friedman/Inside AdWords)

9:05 AM ET, March 25, 2011

Top News:

Dan Sabbagh / Guardian:

Huffington Post to launch in UK this summer — Arianna Huffington to launch UK edition as US news and current affairs website moves to expand internationally — Arianna Huffington is to launch a UK edition of the Huffington Post this summer, as the US news and current affairs website recently acquired …

Discussion: Telegraph, Media Week, Media News, Press Gazette, FT Tech Hub, Poynter, Editors Weblog, Extra!, Mediaite and Future of Journalism

Alex Pareene / Salon:

The stupid saga of Andrew Breitbart and the Huffington Post — So! Arianna Huffington — recently put in charge of all the “content” at AOL following the dial-up ISP's acquisition of her former “liberal Drudge” Internet newspaper — gave a blog to her old friend Andrew Breitbart.

Discussion: Weigel, Big Journalism, The Huffington Post, Washington Post, The Daily Caller and Mediaite

Nate Silver / FiveThirtyEight:

A Note to Our Readers on the Times Pay Model and the Economics of Reporting — Let me say up front that I have some mixed feelings about The New York Times's metered model, which takes effect on March 28. I'd encourage you to read my colleague David Carr's take, as well as some of the many analyses …

Discussion: Media Decoder, Great Speculations, Reuters, On Media's Blog, MediaVidea, FishbowlNY and PC Magazine

Ken Doctor / Nieman Journalism Lab:
The newsonomics of Sunday paper/tablet subscriptions

Discussion: CJR and Editors Weblog

Robert Andrews / paidContent:UK: UK Times Plans Upgrade To Its ‘Berlin Wall’

Damon Kiesow / Poynter:
The New York Times subscription plan doesn't protect print, it promotes the mobile Web

Discussion: Boing Boing and FishbowlNY

Mandy / Zombie Journalism:

Channeling the news brand on Twitter and Facebook — The other day, I mentioned that I've been transitioning TBD's social media channels to a new team and doing some basic training in how to communicate as a news brand. I got into how news brands need to have a planned persona and strategy …

Discussion: BBC College of Journalism Blog and Nieman Journalism Lab

Dan Friedman / Inside AdWords:

Media Ads Joins the New Ad Formats Family — Over a year ago we introduced the AdWords New Ad Formats Initiative to bring more relevant ads to Google.com. Since then, we've launched over a dozen new ad formats, and tested many more. Our new ad formats are designed to make sure that you're able …

Discussion: Search Engine Land, TechCrunch and eMedia Vitals, more at Techmeme »

Steve Myers / Poynter:

How 'Hamlet's BlackBerry' & ‘Think Quarterly’ show why we should stop toggling between screens and stretch our minds — Google, the company that helped create our culture of constantly clicking, has unveiled Think Quarterly, a new magazine aimed at creating “breathing space in a busy world.”

Discussion: Guardian

Julie Bosman / Media Decoder:

Self-Publisher Signs Four-Book Deal With St. Martin's — Amanda Hocking, the 26-year-old author who shot to fame by selling more than a million copies of her self-published books, has signed up with a traditional publisher for her next series. — St. Martin's Press, part of Macmillan …

Discussion: bookforum.com, Dear Author, Amanda Hocking's Blog, Yahoo! News, Jacket Copy, TeleRead and GalleyCat

Greg Sandoval / CNET News:

Google begins testing Google Music internally — Google has begun testing Google Music internally, a sign that the much anticipated service is nearly ready to launch. — Google employees have begun a process commonly referred to in Silicon Valley as dog fooding, when employees try …

Discussion: MediaMemo, Fast Company and SAI, more at Techmeme »

Peter Kafka / MediaMemo:

Twitter Ads Move Forward by Carving Up The Globe — A small but important step in the evolution of Twitter's ad business: The company is now letting some marketers segment some of their purchases by location. — Which means a Twitter user in, say, the U.K. may now see a different ad than one in the U.S.

Discussion: ClickZ, more at Techmeme »

Vlad Savov / Engadget:

OMG, FYI, and LOL enter Oxford English Dictionary, foreshadow the apocalypse — In an acknowledgement of the internet's overwhelming influence on the triviality we sometimes refer to as “real life,” the Oxford English Dictionary doyens have decided to add a few of the web's favorite pronouncements to their lexicon.

Discussion: The Daily What, Washington Post, Jezebel and Flavorwire

Joe Flint / Company Town:

Relationship between CBS and Couric ending with a whimper, not a bang — Katie Couric was chided by David Letterman this week for thinking of leaving her job as anchor of the CBS Evening News. — “It's not like it's a temp gig,” Letterman told Couric, reminding her that other anchors “ride into the sunset.”

Discussion: mediabistro.com and Poynter, more at Techmeme »

Sonya Hubbard / footnoted.com:

Reading the fine print on pay at WaPo... Last spring, the co-chairs of The Washington-Baltimore Newspaper Guild wrote an open letter to The Washington Post Company's (WPO) publisher, Katharine Weymouth, expressing their disappointment that Weymouth - a granddaughter of the Post's legendary Katharine Graham …

Discussion: Poynter

Joe Flint / Company Town:

Starz to delay new series on Netflix streaming, movies may follow — Add Starz to the list of premium cable channels pulling away from Netflix. — Just two days after Showtime said it would soon stop making its original series available to stream from Netflix, Liberty Media's Starz …

Discussion: Multichannel, Online Video News, The Wrap and Broadcasting & Cable, more at Techmeme »

Alexia Tsotsis / TechCrunch:

Find The Best Stuff Around You With Village Voice Media's “Best Of ...” App — In the era of crowd-sourced recommendation services it's hard to remember that people actually recommend stuff for a living. My old employer Village Voice Media, which built the foundation of its 20 online properties …

Discussion: Riptide 2.0