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9:30 AM ET, March 30, 2011

Mediagazer

 Top News: 
Nat Ives / AdAge:
Popular Science iPad Edition Has Sold 10,000 Subscriptions  —  Only Apple Knows Who's Subscribing, but They're Paying for Digital Content  —  Popular Science magazine sold the 10,000th subscription to its iPad edition sometime on Sunday, nearly six weeks after accepting Apple's terms for selling subs on its tablet.
Lauren Rabaino / mediabistro.com:
How To Start Your Own Local News Site: Tips From a Berkeleyside Co-Founder  —  The prospect of starting your own news site is more viable an option than ever in the current media climate.  Traditional news organizations are plunging left and right, the tools for publishing are free and easy …
Brian Stelter / Media Decoder:
Oprah ‘Tweets’ in a Bid for Viewers  —  Oprah Winfrey and her colleagues took to Twitter on Sunday night to promote a new episode of a show on OWN, her new cable channel.  Did the posting help her ratings?  —  Probably, but whether it helped in a meaningful way is open to interpretation.
Discussion: Techdirt
Andrew Phelps / Nieman Journalism Lab:
Tweet late, email early, and don't forget about Saturday: Using data to develop a social media strategy  —  Tweet more, and embrace the weekends.  —  That's according to Dan Zarrella, a social media researcher (with 33,000 followers himself).  Zarrella works for HubSpot …
Richard MacManus / ReadWriteWeb:
UX Evolutions: News on iPad  —  When the iPad launched in April last year, news media companies were among the first to create applications for the new tablet device.  We're now a year into the iPad era and some of those news apps have dramatically changed how we consume news.
Discussion: eMedia Vitals and Daring Fireball
Megan Garber / Nieman Journalism Lab:
What's Project Thunderdome, you ask?  Inside Jim Brady's new job at Journal Register Company  —  So Jim Brady, formerly of AOL, washingtonpost.com, and TBD, is now of the Journal Register Company.  That's big news — and not only because it had been an open question where Brady would land after he left TBD in November.
RELATED:
Dan Frommer / SAI: Silicon Alley Insider:
REVEALED: Daring Fireball's Impressive Traffic Stats  —  A year and a half ago, we profiled John Gruber, whose Daring Fireball blog had become the “homepage for Mac nerds.”  —  Back then, the site was attracting about 2 million monthly pageviews on about 250,000 monthly unique visitors.
David Goetzl / MediaPost:
Mediabrands Moves Toward Performance Comp, Cites Nielsen Deal  —  Mediabrands CFO Jeff Lupinacci said an exclusive deal with Nielsen will allow the group to continue moving in the direction of performance-based compensation.  The two-year arrangement gives Mediabrands access to proprietary data …
Kat Stoeffel / New York Observer:
Golden Delicious: Ruth Reichl to Run Gilt Groupe Foodie Site  —  We hear former Gourmet editor in chief Ruth Reichl is staffing up a food spin-off of Gilt Groupe, the luxury discount retailer Web site.  The project remains in stealth mode, but one might expect the site to look like the Gilt MANual blog …
Larry Kramer / C-Scape:
First Shot Fired in The Great Media War  —  Make no mistake about it.  There have been skirmishes in the past, but this week in the hallowed halls of big media, war broke out.  —  Just as the “The shot heard round the world,” launched the American Revolutionary War in Concord, Mass …
Antony Bruno / Billboard.Biz:
Amazon's Director Of Music Talks Cloud Drive: 'We Don't Believe We Need Licenses'  —  Amazon today launched a new music-locker service called Cloud Drive, sparking a new round of analysis over the potential impact of cloud music services and upsetting a number of major labels in the process.
Sharon Elizabeth Samuel / New York Observer:
Hearst's Ellen Levine: An ‘IQ Snob’ with a ‘Cosmo’ Soft Spot  —  “What about my job turns me on?”  Hearst editorial director Ellen Levine asked herself as she delivered a lecture at the Columbia Journalism School last Thursday.  —  “I like to be around smart people,” she said without missing a beat.
Emily Witt / New York Observer:
Twelve-Stepper: How Cary Goldstein Went From Publicist to Publisher  —  Last November, the boutique imprint Twelve had a party at La Fonda del Sol restaurant.  The venue is just above Grand Central Station and down the street from Grand Central Publishing, the Hachette division that oversees Twelve.
Sam Gustin / Epicenter:
TV Ad Spending Still Tops, But Web Growing Fast: Study  —  Here's a real shocker that I know you'll find hard to believe: television is the most popular medium in the United States.  —  That's why brand advertisers continue to pour more marketing dollars into TV ad campaigns than print, radio or the internet.
Mike Farrell / Broadcasting & Cable:
Bewkes: Time Warner's $26 Million Man  —  Other execs see double-digit compensation increases  —  Time Warner Inc. chairman and CEO Jeffrey Bewkes, coming off a year of double-digit advertising growth, was rewarded handsomely in 2010, with total compensation of more than $26 million …
Discussion: The Wrap
Reuters:
Journalist for Reuters killed in Iraq attack  —  (Reuters) - A freelance journalist who worked for Reuters was among at least 20 people killed on Tuesday when gunmen attacked a local government building in Tikrit, the hometown of former Iraqi leader Saddam Hussein.
 
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 More News: 
Chris O'Shea / FishbowlNY:
New York Times Gets Its Own Blog Wrong
Discussion: Mediaweek, GalleyCat and TVSpy
Ilene Prusher / Christian Science Monitor:
Sexual attacks on journalists: Why foreign women are seen as fair game
Stuart Miles / Pocket-lint:
BBC website goes down, dubbed #bbcblackout (UPDATE, It's back)
Discussion: BBC and The Next Web
Peter Kafka / MediaMemo:
Cheap Beatles Songs = $1 Million Legal Bill
Discussion: Fast Company
Geoffrey A. Fowler / Wall Street Journal:
Facebook Taps Executive From Time Warner
Discussion: Mashable! and mediabistro.com
Mallary Jean Tenore / Poynter:
New York Times follow-up on Cleveland, Texas rape story corrects, repeats original mistakes
Mallary Jean Tenore / Poynter:
Explainer maps locate, contextualize and localize news from Libya, Japan
 Earlier Picks: 
Tom McGeveran / Capital New York:
Pushing on an open door: Bill Keller's unnecessary argument for the Times' pay model
Discussion: The Wire and The Huffington Post
Lucia Moses / Mediaweek:
Hearst Staffs Up for Its New International Focus
Discussion: Media Buyer Planner
Fortune:
The movie mogul of the Internet: YouTube
Dawn Chmielewski / Company Town:
News Corp. approaches Vevo about potential Myspace joint venture
Simon Owens / Nieman Journalism Lab:
The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates?
Discussion: AdExchanger.com
Joe Pompeo / Yahoo! News:
The Atlantic's 2011 hiring spree begins with Richard Florida
Discussion: Poynter