Mediagazer: CBS Declares Next Week Is ‘Tweet Week’ (Dave Itzkoff/ArtsBeat)

5:10 PM ET, March 31, 2011

Top News:

Volvo Unlocks MLB Paywall for April — Fans Get Free Access to Streaming Games on Apple Devices for a Month — Play ball. For Major League Baseball's Opening Day today, an advertiser is unlocking a paywall for rabid baseball fans: Volvo is presenting free streaming games on Apple devices for one month.

Discussion: MediaPost

Lance Ulanoff / PC Magazine:

Why I Like the New York Times Paywall — The New York Times paywall model maybe be flawed, but so it is the ‘free content’ model that preceded it. — Just as I predicted two years ago, the free Web is going bye-bye. The New York Times decision to throw its content behind a paywall …

Mathew Ingram / GigaOM:

Note to Media: Don't Fight Zite, Learn From It — In an entirely too-predictable development, a group of media outlets has sent a cease-and-desist letter to the creators of Zite, a magazine-style aggregator for the iPad. The publishers allege that by pulling in their content and displaying …

Discussion: paidContent, Techdirt, Poynter and eMedia Vitals, Thanks:mathewi

Kara Swisher / BoomTown:
When Media Giants Attack! Cease-and-Desist Letter to News Reader Zite Claims All Kinds of Copyright Damage

Discussion: ReadWriteWeb, App Advice, Mobile Entertainment, FishbowlNY, paidContent and Electronista

Financial Times:

News Corp: keeping it in the family — Because it is not their fault, one of life's saddest spectacles is watching the offspring of the rich and famous trying to legitimise their success. Would Stella McCartney have made it to the top of the fashion world without her last name?

Discussion: The New Yorker Blog and Guardian

Katie Feola / Adweek:
What's the Real Reason for James Murdoch's Promotion?

Discussion: New York Observer, Editors Weblog, Guardian and FishbowlNY

Jim Romenesko / Poynter:

Study of iPad users identifies obstacles for Murdoch's The Daily — Romenesko Misc. — The obstacles identified by iPad users surveyed by media research firm knowDigital “include the perception among those with the greatest interest in news that The Daily's content is lacking …

Jeff Bercovici / Mixed Media:
How The Daily Is Doing So Far*: 500k Downloads, 75k Users

Discussion: rbr.com, Future of Journalism, NYConvergence.com and FishbowlNY

Bloomberg:

News Corp.'s Fox Tells Time Warner Cable to Halt Use of Channels on IPad — News Corp. (NWSA)'s Fox Networks Group told Time Warner Cable Inc. (TWC) to stop streaming cable channels including FX to its pay-TV subscribers' iPads, saying such use isn't authorized.

Discussion: paidContent, Company Town, MacRumors, Fast Company, App Advice, Engadget, Multichannel, Electronista, Wall Street Journal, Gizmodo and GigaOM, more at Techmeme »

Anthony Ha / VentureBeat:

HuffPo co-founder explains the secrets of viral content — Jonah Peretti, who co-founded both the Huffington Post and BuzzFeed, has spent a lot of time thinking about what makes content go viral. Today, he shared some lessons on-stage at the Web 2.0 Expo in San Francisco — and in the process …

Discussion: New York Observer and TechCrunch

Washington Post:

On NBC, the missing story about parent company General Electric — Bebeto Matthews / Associated Press - The story that General Electric did not pay federal taxes last year was widely reported everywhere but NBC. — It's the kind of accountability journalism that makes readers raise an eyebrow …

Discussion: Poynter, www.thetakeaway.org, Mediaite, ThinkProgress, TVNewser, Company Town and Yahoo! News

Los Angeles Times:

KCET-TV said to be in talks to sell landmark studio to Church of Scientology — KCET, which has been struggling to rebuild viewership after its split from PBS, plans to move to a smaller location, real estate brokers say. — The KCET building on Sunset Boulevard.

Discussion: Mediaite, Movieline, Poynter, TVWeek.com, Gawker, LA Observed, Show Tracker and The Atlantic Wire

Kat Stoeffel / New York Observer:

Arianna Huffington and Joan Didion Pulled in Almost $100K for College Newspaper — Arianna Huffington and Joan Didion helped The Columbia Spectator raise $95,921 at their annual Blue Pencil dinner, according to a Spec alumni newsletter. — They say it's a record-breaking sum …

Discussion: FishbowlNY

Dave Itzkoff / ArtsBeat:

CBS Declares Next Week Is ‘Tweet Week’ — If only they'd thought of this while Charlie Sheen was still on one of their shows: taking a page from rival networks like ABC, CNN and Comedy Central, which have used Twitter to draw in and keep viewers watching shows like “Piers Morgan Tonight” …

Discussion: GigaOM

Daniel D'Addario / New York Observer:

Peabody Awards Go to PBS, NPR... ‘Degrassi’ — The Peabody Awards—so much more staid and trustworthy than those flashy Emmys!—announced the recipients of their prizes for excellence in media this morning, and the list is deliriously familiar, if worthy: PBS' Great Performances, American Masters …

Discussion: Multichannel and rbr.com

Guardian:

Activate New York 2011: Interview with Emily Bell — Should the internet now be regarded as a human right? Emily Bell addresses this issue, and many others, in this Activate Summit interview — How has the internet and technology changed journalism? Is journalism a more challenging profession because of disruptive technologies?

Andrew Wallenstein / NPR:

Twitter Offers New Dimension To Live TV … A number of celebrities have taken to live-tweeting while their pre-taped shows air — including Survivor host Jeff Probst, Mark Cuban on ABC's “Shark Tank,” and Anthony Bourdain on Travel Channel's “No Reservations.”

Dan Friedman / Inside AdWords:

The +1 button & AdWords — Word of mouth is powerful. When you have a choice to make, it's common to turn to the people you trust. But what about word of click? How can getting a suggestion from a friend or co-worker when you need it be as simple as having a hallway conversation — or even simpler?