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8:00 AM ET, April 4, 2011

Mediagazer

 Top News: 
David Carr / New York Times:
Team From Engadget Makes Jump to SB Nation  —  In 2005, Jim Bankoff was working at AOL as executive vice president in charge of products and programming.  He decided that AOL needed to move aggressively into news if the business, then still a portal clinging to dial-up customers …
RELATED:
Kara Swisher / BoomTown:
SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC  —  Jim Bankoff, the fomer AOL exec responsible for buying Engadget for the Internet portal, has grabbed eight staffers who had left the huge tech site amid tensions recently, in order to start a new gadget property.
Staci D. Kramer / paidContent:
Updated: Cablevision Launches Optimum for iPad: 300 Channels And VOD  —  Time Warner Cable (NYSE: TWC) tossed a pebblein the water compared to the iPad app launched today by Cablevision (NYSE: CVC).  Optimum Live TV for iPad offers the cable operator's digital subscribers streaming access …
RELATED:
Brian Stelter / New York Times:
Tug of War Between Cable Companies and Channels Comes to the iPad  —  The iPad, which went on sale a year ago, is becoming the latest battleground in a long-running fight over how TV programs will be delivered in the digital age, and who will deliver them.  —  Last week, Time Warner Cable …
Associated Press:
AP source: Couric leaving news anchor post  —  NEW YORK (AP) — Katie Couric is leaving her anchor post at “CBS Evening News” less than five years after becoming the first woman to solely helm a network TV evening newscast.  —  A network executive, who spoke on condition of anonymity …
Discussion: Gawker and LA Observed
Tanzina Vega / Media Decoder:
Center for Public Integrity to Start New Site for Investigative Journalism  —  The Center for Public Integrity will start a new Web site this month dedicated to investigative journalism.  —  The Web site, called iWatch News, will be updated daily with 10 to 12 original investigative pieces and aggregated content from other sources.
Ken Auletta / New Yorker:
What is Robert Thomson doing at the Wall Street Journal?  —  What is Robert Thomson doing at the Wall Street Journal?  —  Read the full text of this article in the digital edition (subscription required), or on our iPad app.
David Gelles / Financial Times:
Interpublic discloses stake in Facebook  —  Interpublic, the advertising group, has emerged as an unlikely beneficiary of the surging value of Facebook.  —  The company owns a stake in the social network that is today valued at somewhere between $200m and $300m, depending on Facebook's valuation and the actual size of the stake.
Guardian:
Media buying: a flawed system?  —  Ofcom is poised to lift the lid on the lucrative, and sometimes controversial, world of media buying - but the ad industry seems strangely unconcerned  —  Forget Don Draper.  Today the real power in advertising is with those who control the money.
Andy Plesser / Beet.TV:
ABC News Digital Chief Reports “Limitless Demand” for Video News — but the Challenge is How to Scale Content  —  Video news is being consumed by more people than ever before and viewership of digital video at ABC New is “exploding,” presenting a “limitless demand” for video journalism …
Discussion: Future of Journalism
Wall Street Journal:
Making Facebook Ads More Buyer-Friendly  —  Specialist Agencies Emerge to Offer Big Marketers Help Navigating Site's Ad System  —  A new generation of agencies is trying to crack the code for placing ads on Facebook Inc. in a bid to lure more big-ticket marketers to the website.
Discussion: AdExchanger.com
Frédéric Filloux / Monday Note:
The Communication Paradox  —  Remember The West Wing, the cult TV series?  Its last episodes describe the end of President Jed Bartlet's term and portray his Chief of Staff and former Press Secretary, C.J. Craig, deluged with job offers as she struggles with the emotions of leaving her beloved President.
 
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 More News: 
Amy Ma / Wall Street Journal:
News Chief Pushes Multimedia
Bret J. Schulte / CJR:
The Hacker, Off the Couch
Jeff Bercovici / Mixed Media:
Sorry, Bloggers, but Huffpo Isn't Like a Comedy Club
Discussion: Opinion L.A.
 Earlier Picks: 
Bloomberg:
Click to Buy That Handbag in Vogue as Fashion Magazines Become E-Tailers
Arthur S. Brisbane / New York Times:
Standards That Everyone Can See  —  LAST week The Times reached …
Discussion: Rhetorica
Felix Salmon:
NYT vs HuffPo, cont.
Discussion: BuzzMachine and Great Speculations