Mediagazer: Newspapers should help advertisers achieve best message for chosen platform (Tyler Mack/INMA)

2:45 PM ET, April 8, 2011

Top News:

Bill Carter / Media Decoder:

As Breaking News Fades, Ratings Fall at CNN — In a repetition of a pattern that has become familiar for CNN, the surge of interest in breaking news that helped drive up its audiences has faded - and so have CNN's ratings. — The cable news network's prime-time lineup has not capitalized …

Discussion: TVNewser, TVWeek.com, Poynter and Inside Cable News

Max Fisher / The Atlantic Online:

Atlantic Reporter Captured in Libya — Clare Morgana Gillis and three other journalists have been taken into custody — Forces loyal to Libyan leader Muammar Qaddafi captured four journalists on Tuesday at around 1 p.m. local time a few miles outside of Brega, which is currently under government control.

Discussion: FishbowlNY, Yahoo! News, The Daily Beast, FishbowlDC, New York Magazine and The Huffington Post

BBC:

News of the World to admit phone hacking liability — Actress Sienna Miller is currently taking legal action against the News of the World — The owner of the News of the World is to admit liability in a number of cases brought against the paper for alleged phone hacking.

Discussion: Guardian, Adweek, New York Magazine, The Wire and Gawker

David Kaplan / paidContent:

@ AADigital: Arianna: Paywalls Only Work For Special Content, ‘Weird Porn’ — Life is pretty good at AOL (NYSE: AOL) these days, including the use of three “resting rooms” that the newsroom has dubbed “NapQuest,” Arianna Huffington told AdAge's Ed Lee at the close of the AdAge Digital conference.

Discussion: mediabistro.com, AdAge and eMedia Vitals

AdAge:
AOL's New Way: Huffington Steers Portal Away From Freelancers, Ramps Up Aggregation

Discussion: Poynter

The Independent:

Kelvin MacKenzie: 'I'd shut all the journalism colleges down' — There should only be one way into newspapers, reckons ex-Sun editor - and that's the old-school route — Print journalism is not a profession. It's a job, a knack, a talent. You don't need a diploma …

Discussion: Wannabe Hacks, George Brock, Guardian, Journalism.co.uk, blogs.journalism.co.uk, Editor's Blog, Jon Slattery and Editors Weblog

Rob Pegoraro:

Departure … This entry was posted in Journalism, Occupational hazards, Work and tagged journalism, newspaper, newsroom, rob pegoraro, tech journalism, washington post by robpegoraro. Bookmark the permalink.

Discussion: Poynter, On Media's Blog and FishbowlDC

Jacques Hebert / YouTube Blog:

YouTube is going LIVE — With over 2 billion views a day, it's easy to think about YouTube as a place to watch videos recorded in the past. But you've told us you want more - and that includes events taking place right now. In response, we've live streamed a number of popular concerts …

Discussion: VentureBeat, TechCrunch, Mashable!, CNET News, GigaOM, ReadWriteWeb, Epicenter, WebProNews, Pocket-lint and Gizmodo, more at Techmeme »

Megan Garber / Nieman Journalism Lab:

Google News founder Krishna Bharat: For news consumers, “the whole experience is what counts” — Krishna Bharat founded Google News in 2002, partly in response to the US-centric news coverage served up by the American media after 9/11. Since then, the project has had its ups and downs …

Discussion: Poynter

Ragnhild Kjetland / Bloomberg:

News Corp.'s German Pay TV Will Offer Programs on Mobile Phones, Computers — Sky Deutschland AG (SKYD), the German pay- TV operator controlled by Rupert Murdoch's News Corp., is making its programs available on mobile phones and laptop computers in a bid to add subscribers in Europe's biggest TV market.

Jeff Simmermon / Time Warner Cable Untangled:

We Filed A Request For Declaratory Judgment With Viacom This Afternoon — Last week, we pulled a number of channels from our iPad app. The Internet - not exactly a haven for measured discourse or patience for complex ideas - lit up with verbiage more commonly found in war movies and interviews with professional wrestlers.

Discussion: paidContent, Mediaweek, MediaPost, Business Wire, 9 to 5 Mac, CNET News, Multichannel News, MacRumors, TechEye, App Advice, Light Reading, GigaOM and Engadget

Joe Flint / Company Town:
Time Warner Cable fires back at Viacom in dispute over streaming channels on iPad

Discussion: MediaPost, Techdirt, MediaMemo, Lost Remote, Media Decoder, paidContent, Multichannel, Guardian, Multichannel News, rbr.com, @yinkareuters and Media Money …

ASNE:

Newsroom employment up slightly, minority numbers plunge for third year — American newspapers showed a very slim increase in newsroom employees last year, finally halting a three-year exodus of journalists. — The percentage of minorities in newsrooms totaled 12.79 percent …

Discussion: Poynter, Prof Chris Daly's Blog and On Media's Blog

Kat Stoeffel / New York Observer:

Lady Gaga, Editor: Befuddling Pop Star to Guest Edit ‘Metro’ — Even the city's snobbiest subway commuters should consider leaving their Kindles at home on May 17. On that day, the free subway daily will be edited by pop performance artist Lady Gaga. — It's not entirely a gimmick!

Discussion: FishbowlNY, Media News International, Gothamist, Mediaite and Gawker

Megan Garber / Nieman Journalism Lab:

California Watch finds a new consumer group for its “On Shaky Ground” investigation: kids — This morning, California Watch launched a major series on the seismic safety of California's public schools. Education reporter Corey Johnson and fellow investigators at the outfit spent 19 months reporting …

Discussion: California Watch

Washington Post:

Five myths about the future of journalism — There are few things journalists like to discuss more than, well, themselves and the long-term prospects for their industry. How long will print newspapers survive? Are news aggregation sites the future? Or are online paywalls …

Robert Andrews / paidContent:UK:

Blinkx Buys Burst Media To Chase Higher Video Ad Rates — Video index and ads firm Blinkx is buying up UK ad tech vendor and network Burst Media for $30 million (£18.5 million). — The rationale? A host of buzz phrases: “Blinkx will create contextually relevant video channels …

Discussion: rbr.com, CNET News, GigaOM, TechCrunch and Guardian, more at Techmeme »

Matt Shanahan / Digital Equilibrium:

Why Revenue Estimates for The New York Times Paywall Are Wrong — A digital subscription to the New York Times (NYT) is now a minimum of $195/year ($3.75 per week times 52 weeks). Chatter about the possibility of low subscribership and why $40M was too much to pay is everywhere.

Discussion: Folio, Mediaweek and paidContent, Thanks:taylorbuley

Ken Doctor / Newsonomics: Inside the NYT Lincoln Deal: It's About Dollars, Traffic and Conversion

Jim Romenesko / Poynter:

USA Today: No decision on page view bonuses — Romenesko received this comment about The Big Lead's report on USA Today page view bonuses: … We have made it easy to comment on posts, however we require civility and encourage full names to that end (first initial, last name is OK).

Discussion: Gannett Blog and Future of Journalism