Mediagazer: Bravo's ‘Buzz Marketing’ Keeps Viewers Tuned in (Andrew Hampp/AdAge)

6:25 AM ET, April 11, 2011

Top News:

News International statement: News of the World says sorry — ON Friday our parent company News International issued an important statement regarding voicemail interception at the News of the World between 2004 to 2006. — It said that following an extensive internal investigation …

Discussion: Guardian, Guardian, BBC and FleetStreetBlues

Max Fisher / The Atlantic Online:

Detained Journalists Thought to Be Held in Tripoli Jail — A group of journalists who were detained by Libyan troops on Tuesday are now believed to be in a government detention center in Tripoli. They were last seen in the facility on Thursday, The Atlantic has learned, where they were being treated well by government captors.

David Carr / New York Times:

At Gannett, Furloughs but Nice Paydays for Brass — Just in case Gannett employees thought 2011 might bring better news after years of layoffs and furloughs, the year was just four days old when a note landed in the in-box of people who work for the community news division saying, once again …

Discussion: Gannett Blog

Peter Kafka / MediaMemo:

Twitter Loves TV, and The Feeling Is Mutual — Twitter has been making a persistent pitch to TV in recent months: Work with us, and we'll boost your ratings. — And here's a TV network taking them up on the offer: Viacom's Comedy Central, which is counting on Twitter to promote its “Comedy Awards” show tonight.

Discussion: AppScout

Glenn Greenwald / Salon:

The Washington Post's dependence on the government it covers — The Washington Post this morning published a lengthy article detailing the fortune — and now the trouble — generated for its parent company, The Washington Post Co., as a result of its acquisition of Kaplan Higher Ed …

Discussion: (Re)Structuring Journalism, Poynter and ShortFormBlog

Bill Carter / New York Times:

After a Rocky Five Years, Talk of Couric Parting With CBS — For Katie Couric, the offer in 2006 to become the anchor of “CBS Evening News” came with another incentive, one she prized almost as highly, according to two of her friends: the chance to report for “60 Minutes,” …

Discussion: Mediaite and Chickaboomer

Om Malik / GigaOM:

Will iPad & Tablets Be Our Sunday Paper? — From Rupert Murdoch's The Daily to the New York Times and the Wall Street Journal, it seems more and more newspapers are turning to iPads and other tablets in an effort to capture a fraction of our daily attention.

Arthur S. Brisbane / New York Times:

Juggling the World, Wearily — A DAY in the life of the New York Times foreign desk begins with Laurent Gbagbo holed up in the basement of his fortified residence in the Ivory Coast's main coastal city of Abidjan. — As the day progresses, The Times's foreign operation will reel in stories …

Discussion: @sree and @mathewi

Philip Elmer-DeWitt / Fortune:

The man who won Steve Jobs' trust — Who is Walter Isaacson, and why did Jobs choose him to tell the story of his life? — Isaacson at the iPad unveiling. Photo: Michael Copeland — [NOTE: Simon & Schuster announced Sunday that the first authorized biography of Steve Jobs — iSteve …

Discussion: Associated Press, Guardian, AppleInsider, Electronista, 9 to 5 Mac and TUAW, more at Techmeme »

Mike Cole / NESN.com:

Bergen Record Columnist Tara Sullivan Barred From Augusta National Locker Room Following Masters — Augusta National Golf Club has its share of problems when it comes to dealing with gender equality. They're likely about to have another one. — Tara Sullivan, a columnist for The Bergen Record …

Discussion: @record_tara, SBNation.com and The Huffington Post

David D. Kirkpatrick / New York Times:

Qaddafi's Handling of Media Shows Regime's Flaws — TRIPOLI, Libya — Even the Qaddafi government escort could not contain his disbelief at the sloppiness of the fraud: bloodstains his colleagues had left on bed sheets in a damaged hospital room for more than a week as evidence of civilian casualties from Western airstrikes.

Andrew Hampp / AdAge:

Bravo's ‘Buzz Marketing’ Keeps Viewers Tuned in — CMO Stone Says Connection to Its ‘Affluencers’ Helps Network Thrive in Ratings, Consumer-Products Venture, DVD Sales — “Watch what happens” isn't just a popular late-night talk show on Bravo, it's a guiding principle for the channel's Ellen Stone.

Thanks:rawmeet