Mediagazer: Startup Aims To Build Billboards That Target You, Personally (Sarah Kessler/Mashable!)

1:00 PM ET, April 16, 2011

Top News:

Call it the new Iron Curtain: Slovak media erect a nationwide paywall — It's become a cliché in discussions about the future of news: Most readers won't pay for news online because they can find it elsewhere for free. — But what if consumers had no free alternatives?

David Sarno / L.A. Times Tech Blog:

E-book sales triple from a year ago, now top-selling book format — E-books sales are piling up fast. — In February, a couple of months after huge numbers of readers got electronic reading devices for the holidays, sales of e-books reached $90 million — more than tripling the number from a year earlier …

Discussion: The Association …, GeekWire, Electronista, Kindle Review, Digital Trends, VentureBeat, TechCrunch, CrunchGear and Engadget, more at Techmeme »

Sarah Kessler / Mashable!:

Startup Aims To Build Billboards That Target You, Personally — Digital billboards that display different ads depending on who is looking at them were once only found in Minority Report. But a recently launched startup aims to make targeted billboard advertising as ubiquitous as targeted online advertising.

Eric D. Snider / VentureBeat:

Leaving in a Huff: or how AOL killed a beloved movie blog — One thing you may not know about me is that I am a writer. More specifically, I'm a freelance writer. This means I can have several clients at once, work from home in my underwear, and set my own hours.

Ujala Sehgal / FishbowlNY:

Michael Wolff on the Upcoming Changes at Adweek — Michael Wolff, Editorial Director of Adweek, sent an email to subscribers about the news that Brandweek and Mediaweek have published their final print versions, and are being folded into Adweek. — The new Adweek, to be unveiled April 18th …

Sarah Lyall / New York Times:

Four Phone-Hacking Cases to Be Tests for Further Claims, Judge Says — LONDON — Confronted with the prospect that dozens more potential phone-hacking victims might emerge and sue the News of the World tabloid, a High Court judge said on Friday that he would proceed with four of the current cases …

Howard Gertler / paidContent:

The Future of Distribution: Thoughts From a Platform Agnostic — The Future of Film Blog, launched as part of the Tribeca (Online) Film Festival, features filmmakers and other experts in the film industry sharing their thoughts on film, technology and the future of media.

Damon Kiesow / Poynter:

LA Times, TechCrunch introduce Facebook comments, but it's not for everyone — Facebook added some features to its commenting system this week, but for publishers the tool is still a work in progress. — Launched in March, the system lets readers use their Facebook logins to comment on other websites.

Michael Calderone / The Huffington Post:

Daily News Owner Spars With Trump Over Claims That He ‘Saved’ The Paper — NEW YORK — Real estate mogul Donald Trump swung back Friday at Daily News owner Mort Zuckerman for refuting his claim that he once prevented the New York City newspaper from going under.

Discussion: The Wire

Philiana Ng / Hollywood Reporter:

Fox, Color App Partner for ‘Water for Elephants’ Premiere (Exclusive) … 20th Century Fox has teamed up with the makers of mobile app Color for Sunday's premiere of Reese Witherspoon and Robert Pattinson's film Water for Elephants. — The photos and videos taken using the Color app …

Discussion: App Advice, ReadWriteWeb, WebProNews, Fast Company and Betabeat

Greg Masters / American Journalism Review:

A Bigger Tent — ASNE repositions for the future. — Greg Masters (gmasters@ajr.umd.edu) is an AJR editorial assistant. — Tim McGuire, who was president of what was then called the American Society of Newspaper Editors in 2001-2002, says he has great affection for the organization.

Discussion: Poynter

Justin Ellis / Nieman Journalism Lab:

Requiem for the Flip cam, newsroom video in a box — When I think back to when I did a day of Flip cam training at my old newspaper, I remember feeling a bit like Billy Mays or Ron Popeil when trying to answer questions from my fellow reporters: What about shooting multiple angles?

Anne Crassweller / INMA:

Primed advertising, contextual media: TV learns a trick from newspapers — Television, radio, magazines and newspapers are so different, but the same in many ways. It' s valuable to watch and learn from what the other media are thinking about and look at their priorities for change in this new media landscape.